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The Best Way to Sell Fashion Online
What we talk about…
   1. Why Fashion?
   2. Why people buy fashion online?
   3. How webShaper helps you sell
      fashion better?
   4. Pick a niche in fashion
   5. See our fashion clients.

© Copyright 2013. All Rights Reserved. webShaper.com
Why Fashion?
                                                       Fashions are
                                                          – Light, Foldable – Small Sizes
                                                          – Easy & Cheap to Ship
                                                          – Fast Changing (People loves
                                                            keeping up with trend online)
                                                          – High Profit Margin
                                                          – Low Fraud Risk (with exception of
                                                            high street fashion brand like LV,
                                                            Gucci begs)
                                                          – Pets wear clothes too…



                                                       Cons
                                                          – Taxable…
                                                          – Can’t Try (Fit or not), Can’t Touch
                                                            and Feel (Fabric) and Can’t Smell it
                                                            (some did that..)
© Copyright 2013. All Rights Reserved. webShaper.com
One of The Top Selling Stuffs Online

   Fashion (Clothes, Accessories and
   Shoes) has always been one of the
   Top Selling vertical categories.




© Copyright 2013. All Rights Reserved. webShaper.com
What people intend to buy online?




     Sources:
     http://mashable.com/2011/03/25/e-commerce-infographic/



© Copyright 2013. All Rights Reserved. webShaper.com
Ebay’s Fashion Sales
   eBay currently generates more than $5.4
     billion
   in sales every year on the sale of clothes,
   shoes and accessories

   Sources:
   http://www.auctiva.com/edu/entry.aspx?id=eBay-Delves-Deeper-into-Fashion




© Copyright 2013. All Rights Reserved. webShaper.com
US E-commerce Driven by Apparel




    Sources:
    http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-growth/




© Copyright 2013. All Rights Reserved. webShaper.com
Canadian E-commerce




                                                       Sources:
© Copyright 2013. All Rights Reserved. webShaper.com
                                                       http://submitinfographics.com/all-infographics/online-shopping-in-canada.html
France’s E-commerce




© Copyright 2013. All Rights Reserved. webShaper.com
Online
  sales
  by category
  (US)




© Copyright 2013. All Rights Reserved. webShaper.com
Why people buy fashion online?



                                             Varieties


                                   More Sales & Promo


                                    Stay at cosy home!




© Copyright 2013. All Rights Reserved. webShaper.com
Percentage of Transaction purchased online – notice clothing?




© Copyright 2013. All Rights Reserved. webShaper.com
And Luckily, People are still wearing clothes…




© Copyright 2013. All Rights Reserved. webShaper.com
The Best Way to Sell Fashion Online


© Copyright 2013. All Rights Reserved. webShaper.com
Gorgeous + Fashion Driven Design

        [Design] Amazingly beautiful, fluid & high quality
               eStore designs to help you kickstart fast




© Copyright 2013. All Rights Reserved. webShaper.com
[Sporty Shoes]
© Copyright 2013. All Rights Reserved. webShaper.com
[Liquid]




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[Exception]
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[Kawaii Hatsukoi]




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© Copyright 2013. All Rights Reserved. webShaper.com
                                                       [Bella Castle]
[pinky Dream]




                                                       More gorgeous design at
                                                       http://goo.gl/0iuly
© Copyright 2013. All Rights Reserved. webShaper.com
Gallery - Multiple View + Zooming

                                                                       [Zoom] Observe the fine details




                                                       [Gallery] Showcase multiple views of
                                                       your merchandize - front, rear & side view




© Copyright 2013. All Rights Reserved. webShaper.com
SubSKU – Inventoried your fashion
   [Fashion Stock Control] webShaper’s versatile SubSKU
   enable you to do Stock Control for Fashion Items with
   multiple Colors & Sizes.


                                                       colors


                                                                sizes




© Copyright 2013. All Rights Reserved. webShaper.com
webShaper’s SubSKU in Action




© Copyright 2013. All Rights Reserved. webShaper.com
Custom Checkout Field

   [Know your clients better]
   by capturing their sizes
   (BUST, WAIST, HIP)

   How about height? Sure,
   easily add in yourself.

   How about weight? Hmm…
   Ask at your own risk!


© Copyright 2013. All Rights Reserved. webShaper.com
Custom Checkout Fields




        [Know customers better] You can easily add extra form fields to capture more
        details at checkout page.



© Copyright 2013. All Rights Reserved. webShaper.com
Size Chart made simple
    [What size should I wear?] Elegant on-page pop-up for size chart




© Copyright 2013. All Rights Reserved. webShaper.com
Sell to Consumers, or Wholesale
   [Client Grouping] Function enable you to Group
   Your most valuable Customers, give them VIP deal. Or group
   them into either consumers or dealers, sell to them at different
   Price (based on % discount on SRP)




© Copyright 2013. All Rights Reserved. webShaper.com
Labeling
[New Arrival? Top Seller?] Show it, tell it, flaunt it to get attention!




© Copyright 2013. All Rights Reserved. webShaper.com
Facebook Like on Product Page
                                 [Social] Fb like let clients easily love + share




© Copyright 2013. All Rights Reserved. webShaper.com
Facebook Connect
   [Fb Connect] Let visitors sign in using facebook login
   ( x Boost conversion)




© Copyright 2013. All Rights Reserved. webShaper.com
Customer Rating + Reviews




© Copyright 2013. All Rights Reserved. webShaper.com
webShaper – Designed for Fashion eStore

                                                       Our guide on on Sell Fashion Online



                                                             http://goo.gl/KMZck




© Copyright 2013. All Rights Reserved. webShaper.com
Fashion
                                                       Clients




© Copyright 2013. All Rights Reserved. webShaper.com
Eggnchipsclothing.co.uk




© Copyright 2013. All Rights Reserved. webShaper.com
TheFasionBarrage.com




© Copyright 2013. All Rights Reserved. webShaper.com
AlhumairaContemporary.com




© Copyright 2013. All Rights Reserved. webShaper.com
AvalonSarees.com




© Copyright 2013. All Rights Reserved. webShaper.com
Zehba.com




© Copyright 2013. All Rights Reserved. webShaper.com
Travel-Zone.co.uk




© Copyright 2013. All Rights Reserved. webShaper.com
Kylaruiz.com




© Copyright 2013. All Rights Reserved. webShaper.com
Naughtybabyfox.com




© Copyright 2013. All Rights Reserved. webShaper.com
OctoberOrigin.com




© Copyright 2013. All Rights Reserved. webShaper.com
PrincessLiciousWorld.com




© Copyright 2013. All Rights Reserved. webShaper.com
Pinkbox.biz - Boutiques




© Copyright 2013. All Rights Reserved. webShaper.com
Join us and Stay updated!

                                 Facebook.com/webShaper

                                 https://plus.google.com/103612118728501299607


                                 Twitter.com/webShaper

                                 Pinterest.com/webShaper

                                  sales@webShaper.com


© Copyright 2013. All Rights Reserved. webShaper.com
The information contained in this document represents the current view of Neowave Solutions Sdn Bhd on the issues discussed as of the date of publication. Because
   Neowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannot guarantee the
   accuracy of any information presented after the date of publication.

   This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your own risk.

   Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be
   reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or
   otherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd.

   Neowave may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except
   as expressly provided in any written license agreement from Neowave, the furnishing of this document does not give you any license to these patents,
   trademarks, copyrights, or other intellectual property.

   Neowave and webShaper are either registered trademarks or trademarks of Neowave Solutions Sdn Bhd in Malaysia and/or other countries. The names of actual
   companies and products mentioned herein may be the trademarks of their respective owners.




© Copyright 2013. All Rights Reserved. webShaper.com

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The best way to sell fashion online 2013 web shaper

  • 1. The Best Way to Sell Fashion Online
  • 2. What we talk about… 1. Why Fashion? 2. Why people buy fashion online? 3. How webShaper helps you sell fashion better? 4. Pick a niche in fashion 5. See our fashion clients. © Copyright 2013. All Rights Reserved. webShaper.com
  • 3. Why Fashion? Fashions are – Light, Foldable – Small Sizes – Easy & Cheap to Ship – Fast Changing (People loves keeping up with trend online) – High Profit Margin – Low Fraud Risk (with exception of high street fashion brand like LV, Gucci begs) – Pets wear clothes too… Cons – Taxable… – Can’t Try (Fit or not), Can’t Touch and Feel (Fabric) and Can’t Smell it (some did that..) © Copyright 2013. All Rights Reserved. webShaper.com
  • 4. One of The Top Selling Stuffs Online Fashion (Clothes, Accessories and Shoes) has always been one of the Top Selling vertical categories. © Copyright 2013. All Rights Reserved. webShaper.com
  • 5. What people intend to buy online? Sources: http://mashable.com/2011/03/25/e-commerce-infographic/ © Copyright 2013. All Rights Reserved. webShaper.com
  • 6. Ebay’s Fashion Sales eBay currently generates more than $5.4 billion in sales every year on the sale of clothes, shoes and accessories Sources: http://www.auctiva.com/edu/entry.aspx?id=eBay-Delves-Deeper-into-Fashion © Copyright 2013. All Rights Reserved. webShaper.com
  • 7. US E-commerce Driven by Apparel Sources: http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-growth/ © Copyright 2013. All Rights Reserved. webShaper.com
  • 8. Canadian E-commerce Sources: © Copyright 2013. All Rights Reserved. webShaper.com http://submitinfographics.com/all-infographics/online-shopping-in-canada.html
  • 9. France’s E-commerce © Copyright 2013. All Rights Reserved. webShaper.com
  • 10. Online sales by category (US) © Copyright 2013. All Rights Reserved. webShaper.com
  • 11. Why people buy fashion online? Varieties More Sales & Promo Stay at cosy home! © Copyright 2013. All Rights Reserved. webShaper.com
  • 12. Percentage of Transaction purchased online – notice clothing? © Copyright 2013. All Rights Reserved. webShaper.com
  • 13. And Luckily, People are still wearing clothes… © Copyright 2013. All Rights Reserved. webShaper.com
  • 14. The Best Way to Sell Fashion Online © Copyright 2013. All Rights Reserved. webShaper.com
  • 15. Gorgeous + Fashion Driven Design [Design] Amazingly beautiful, fluid & high quality eStore designs to help you kickstart fast © Copyright 2013. All Rights Reserved. webShaper.com
  • 16. [Sporty Shoes] © Copyright 2013. All Rights Reserved. webShaper.com
  • 17. [Liquid] © Copyright 2013. All Rights Reserved. webShaper.com
  • 18. [Exception] © Copyright 2013. All Rights Reserved. webShaper.com
  • 19. [Kawaii Hatsukoi] © Copyright 2013. All Rights Reserved. webShaper.com
  • 20. © Copyright 2013. All Rights Reserved. webShaper.com [Bella Castle]
  • 21. [pinky Dream] More gorgeous design at http://goo.gl/0iuly © Copyright 2013. All Rights Reserved. webShaper.com
  • 22. Gallery - Multiple View + Zooming [Zoom] Observe the fine details [Gallery] Showcase multiple views of your merchandize - front, rear & side view © Copyright 2013. All Rights Reserved. webShaper.com
  • 23. SubSKU – Inventoried your fashion [Fashion Stock Control] webShaper’s versatile SubSKU enable you to do Stock Control for Fashion Items with multiple Colors & Sizes. colors sizes © Copyright 2013. All Rights Reserved. webShaper.com
  • 24. webShaper’s SubSKU in Action © Copyright 2013. All Rights Reserved. webShaper.com
  • 25. Custom Checkout Field [Know your clients better] by capturing their sizes (BUST, WAIST, HIP) How about height? Sure, easily add in yourself. How about weight? Hmm… Ask at your own risk! © Copyright 2013. All Rights Reserved. webShaper.com
  • 26. Custom Checkout Fields [Know customers better] You can easily add extra form fields to capture more details at checkout page. © Copyright 2013. All Rights Reserved. webShaper.com
  • 27. Size Chart made simple [What size should I wear?] Elegant on-page pop-up for size chart © Copyright 2013. All Rights Reserved. webShaper.com
  • 28. Sell to Consumers, or Wholesale [Client Grouping] Function enable you to Group Your most valuable Customers, give them VIP deal. Or group them into either consumers or dealers, sell to them at different Price (based on % discount on SRP) © Copyright 2013. All Rights Reserved. webShaper.com
  • 29. Labeling [New Arrival? Top Seller?] Show it, tell it, flaunt it to get attention! © Copyright 2013. All Rights Reserved. webShaper.com
  • 30. Facebook Like on Product Page [Social] Fb like let clients easily love + share © Copyright 2013. All Rights Reserved. webShaper.com
  • 31. Facebook Connect [Fb Connect] Let visitors sign in using facebook login ( x Boost conversion) © Copyright 2013. All Rights Reserved. webShaper.com
  • 32. Customer Rating + Reviews © Copyright 2013. All Rights Reserved. webShaper.com
  • 33. webShaper – Designed for Fashion eStore Our guide on on Sell Fashion Online http://goo.gl/KMZck © Copyright 2013. All Rights Reserved. webShaper.com
  • 34. Fashion Clients © Copyright 2013. All Rights Reserved. webShaper.com
  • 35. Eggnchipsclothing.co.uk © Copyright 2013. All Rights Reserved. webShaper.com
  • 36. TheFasionBarrage.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 37. AlhumairaContemporary.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 38. AvalonSarees.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 39. Zehba.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 40. Travel-Zone.co.uk © Copyright 2013. All Rights Reserved. webShaper.com
  • 41. Kylaruiz.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 42. Naughtybabyfox.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 43. OctoberOrigin.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 44. PrincessLiciousWorld.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 45. Pinkbox.biz - Boutiques © Copyright 2013. All Rights Reserved. webShaper.com
  • 46. Join us and Stay updated! Facebook.com/webShaper https://plus.google.com/103612118728501299607 Twitter.com/webShaper Pinterest.com/webShaper sales@webShaper.com © Copyright 2013. All Rights Reserved. webShaper.com
  • 47. The information contained in this document represents the current view of Neowave Solutions Sdn Bhd on the issues discussed as of the date of publication. Because Neowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannot guarantee the accuracy of any information presented after the date of publication. This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your own risk. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd. Neowave may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Neowave, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. Neowave and webShaper are either registered trademarks or trademarks of Neowave Solutions Sdn Bhd in Malaysia and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. © Copyright 2013. All Rights Reserved. webShaper.com