3. Introduction
• Started in 2007 as an IT & SEO Services
Company
• A Full SEO Service Company
• Team of 100+ Professionals
• Serving Many Fortune 500 Clients in UK &
USA
SEO Strategy that bears fruits
4. netServices SEO Services - I
• On Page Optimization
• Link Building
• Content Creation & Syndication
• Directory & Search Engine
Submissions
• Blog Creation, Submission &
Commenting
SEO Strategy that bears fruits
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5. netServices SEO Services - II
• Article & Press Release Submission
• Social Media Optimization
• Reputation Management Services
• Pay Per Click (PPC) Campaign
Management
• eMail, Newsletter Campaigns
SEO Strategy that bears fruits
6. netServices Value Proposition
Technology
Services
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People
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Quality
On time on Budget
Measurable
Reliable
- Cutting Edge
- Business Process
Enhancement
- Reliable
Methodology
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Industry Veterans
Creative Thinkers
Work as a team
Empowered
Personally Accountable
Alliances
- Global Industry Leaders
- Long term commitment
- Loyalty to Customers
- Enhances Service
Portfolio
Quality Processes
Tested Procedures
Industry Experience
Global Delivery Model
Products
Solutions
-
SEO Strategy that bears fruits
Innovative
Customizable
End-to-end
Secure
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State of the art
Value for Money
Low TCO & High ROI
Scalable
9. SEO Approach
• SEO Approach is based on
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Understanding Client’s Objectives
Study of Current Status of the Website
Analysis of the Results to know Current Ranking
Understand Clients Industry and Business Focus
Develop a Customized SEO Strategy based on the
Findings
– Use netServices Proven SIROI Methodology to
Maximize ROI (Return on Investment)
– Regular Monitoring of Efforts
– Regular (Weekly & Monthly) Reporting to Clients
SEO Strategy that bears fruits
10. SEO Methodology
• netServices Proprietary Methodology –
SIROI
• SIROI
– Maximizes LSI (Latent Search Indexing)
– Uses netServices Industry Specific
• Semantic Network / Web
• Thesaurus
– Based on STAD Principle (Select Target
Approach & Deliver)
– Proposes Thematic Approach for Keyword
Promotion
SEO Strategy that bears fruits
11. SEO Tools
• netServices Uses Following Tools for Analysis, Monitoring
and Measurements
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Google Analytics, Web Trends and AWstats
Google Adwords and Adsense
WebCEO
Word Tracker
Keyword Discovery
W3C Quality Assurance Tools
Traffic Analyzer
Web Position
Whois Domain Tools
Copyscape
SEO Strategy that bears fruits
13. SEO Process
• SEO Process is a Two Stage Process
– The Initial Analysis and Step Up Stage Consisting of
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Website Analysis
Objective Setting
Project Planning
Website Technical Audit
On Page Optimization
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On Page Activities
External Profile Development
Regular Measurement and Analysis
Regular Periodic Reporting
– Regular Implementation Stage Consisting of
SEO Strategy that bears fruits
14. SEO Process
SEO Process is a Two Stage Process
Initial Analysis and Set Up
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
Regular Project Implementation
On Page
Activities
Regular
Reporting
SEO Strategy that bears fruits
External Profile
Development
Measurement
And Analysis
On Page
Optimization
15. Initial Analysis and Set Up
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
On Page
Optimization
• Website Analysis
– Analysis of Content, Structure & Traffic
• Objective Setting
– Objective of the Project in Consultation with Customer
• Project Planning
– Draw an Execution Plan for Project Execution and Result Monitoring
• Website Technical Audit
– Audit Site structure, Coding, W3C Compliance, Internal Links
• On Page Optimization
– Determine all Relevant Keywords and Optimize the Website Pages
SEO Strategy that bears fruits
16. Website Analysis
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
• Website Analysis Consists of
– Website Review
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Page Ranking & Caching
Back Links
Tags Checking
W3C Validation Check
Traffic Analysis / Log File Analysis
– Competitor Analysis & Report
– Initial Ranking Report
• For Top Keywords on Top Search Engines
SEO Strategy that bears fruits
On Page
Optimization
17. Objective Setting
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
On Page
Optimization
• Objective Setting Involves
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Consultation with Customer
Definition of Measurable Key Performance Parameters
Setting up of a Reporting and Metrics Framework
In depth Review of Competitors Analysis
Production of a Project Recommendation Report
SEO Strategy that bears fruits
18. Project Planning
Website
Analysis
Objective
Setting
Project
Planning
• Project Planning Involves
Website
Tech. Audit
On Page
Optimization
– Definition of Key Performance Parameters
– Setting up a Reporting and Metrics
Framework
– Determination of Project Execution Strategy
– Setting up Project Schedule for Various
Activities to be Completed
SEO Strategy that bears fruits
19. Website Technical Audit
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
On Page
Optimization
• Website Technical Audit Involves
– Internal Link Structure and Navigation Check
• 404 Link Checks
• 301 Redirection Check
– Back links Checks
– W3C Check for HTML and CSS Errors
– Code Optimization
• Inline Java Script to External
• Style Code to External CSS File
SEO Strategy that bears fruits
Next Page
20. Website Technical Audit
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
• Website Technical Audit Involves
– Setting up Google Analytics and Webmaster
– Creation of Site Maps
• Simple Site Map
• XML Site Map
– Robots.txt Creation / Analysis
– RSS Feed Setup Creation
– DMOZ and Yahoo Directory Submissions
SEO Strategy that bears fruits
On Page
Optimization
21. On Page Optimization
Website
Analysis
Objective
Setting
Project
Planning
Website
Tech. Audit
• On Page Optimization Involves
– Identifying the Keywords to be Promoted
– Tag Creations
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• Alt Tags, Meta Tags, Title Tags, H1 Tags
Geographical Target Tags Setup
Content Modification as per LSI Approach
Keyword Density Check and Correction
Creation of Themed Link Pages
SEO Strategy that bears fruits
On Page
Optimization
22. Regular Project Implementation
On Page
Activities
External Profile
Development
Measurement
And Analysis
Regular
Reporting
• On Page Activities
– Regular Analysis of Content, Navigation, Tags, Images and
Correction (if Required)
• External Profile Development
– Off Page Activities like Submissions to Directories, Articles, Press
Releases, Social Media Optimization, Link Exchange Program etc.
• Measurement and Analysis
– Measurement of the Agreed Performance Parameters & Evaluation
of Strategy and Approach Adopted
• Regular Reporting
– Reporting to Customer on Weekly Efforts & Monthly Ranking
SEO Strategy that bears fruits
23. On Page Optimization - Tuning
On Page
Activities
External Profile
Development
• On Page Activities
Measurement
And Analysis
Regular
Reporting
– Based on the Monthly Analysis of Website
and Feedback Perform the Following
Activities:
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Content Optimization
Navigation Checks
Tags Adjustments
Images Optimization
Corrections (if any)
SEO Strategy that bears fruits
24. External Profile Development
On Page
Activities
External Profile
Development
Measurement
And Analysis
• External Profile Development Involves
– Creation of
• Articles and Press Releases
• Text / Messages for Blogs, Social Bookmakring
– Manual Submission to
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Search Engines and Directories
Press Release / News wire sites
Article Submission Directories
Social Book Marking / Submissions
– Link Building
• Creating One Way, Reciprocal or Multi way Links
SEO Strategy that bears fruits
Regular
Reporting
25. Measurement and Analysis
On Page
Activities
External Profile
Development
Measurement
And Analysis
• Measurement and Analysis Involves
Regular
Reporting
– Measuring Parameters as per Project Metrics Framework
– Monthly Reporting for
• Efforts
– Directory Submission
– Articles and Press Release Submissions
– Blog Submission etc.
• Performance
– Current Website Ranking
– Google Analytics
– Back Links to the Site etc.
SEO Strategy that bears fruits
26. Regular Reporting
On Page
Activities
External Profile
Development
Measurement
And Analysis
Regular
Reporting
• Regular Reporting Involves
– Weekly Report Highlights
• Submission Efforts for Off Page Activities
– Monthly Report Highlights
• Google Analytics
• Page and Keyword Ranking
• Website Traffic
– Monthly Consultation with Customer to Optimize / Fine Tune
SEO Strategy
– Monthly Plan for the Next Month
SEO Strategy that bears fruits
