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MEDIA CONVERGENTIE
Hi, my name is Bart.
I work for web agency Netlash.




... and a few other companies.
http://slideshare.net/netlash
MEDIA (K)NOW:
CONVERGENTIE
MediaNet Vlaanderen, 20/10/2010
First some theory...
Fundamentals


1. creation
2. social
3. network effect
4. realtime
1. Creation
1. The first mass medium where the tool of
production is the same as the tool of
consumption.
2. Social
2. The story of the helicopter flight.
3. Network effect




                    Bron: http://en.wikipedia.org/wiki/Network_effect
3. Metcalfe’s law.
4. Realtime
4. Now, now, now !
A few observations.
A few observations.

(6, to be more precise.)
1. User Generated Content.
Piramid
1
10
100
1000
Piramid
1         Creators
10        Commentators
100       Lurkers
1000      Strangers
Piramid
1         Creators
10        Commentators
100       Lurkers
1000      Strangers
2. Atomisation.
“small pieces loosely joined”
portals
websites
blogposts
status-updates
...
Unbundling
* programs vs networks?
* articles vs newspapers?
* links vs portals?
Unbundling
* pull ipv push
* public is curator -> Twitter & Facebook
* apps are bad...
3. The 3 C’s
3. The 3 C’s

It’s not just about content anymore.
3. The 3 C’s

               Content


  Community              Conversation
3. The 3 C’s

Content: commodity?
Community: ‘social’
Conversation: ‘creation’
3. The 3 C’s

‘Social Object’

There’s still need for a ‘reason’ to trigger the
conversation.
4. The Second Screen
4. The Second Screen

“Hell is watching someone else control a GUI.”
iPad
5. Slow content vs Fast content
5. Slow content vs Fast content

Different media live in different timezones...
iPad
5. Slow content vs Fast content

Newspapers vs internet?
Or internet as “trigger” for magazines?
The first mass medium where the tool of
production is the same as the tool of
consumption.
6. Convergentie

Games meets video meets TV meets social?

See: Machinima.com
?
?
Everyone is doomed?
No.
No easy choices...
Lots of opportunities.
QUESTIONS?
@netlash
twitter.com/netlash
bart@netlash.com
www.netlash.com

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