1. Which Ad Would You Believe? “ Sign up and You will start making $1,000 a day.” “ Try this and you will make some extra money.” Or Which ad would you say is more credible? The first or the second?

2. You said the second, didn't you? Now take this: “ One-time fee for life-time access.” Or “ Sign up FREE” You like the free one, don't you? Then...

3. Then what about this one? “ You won't get rich with this program, but you will make a reasonable amount every month. Sign up Free.” What would be your response to this ad? What would you click? Yes, I want to check it out, at least . No, I don't want to see it.