Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Case study ing direct
1. ®
Simplifying interfaces. TM
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2. ING Direct Case
Optimization of the online subscription form – Netway april 2010
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3. ING Direct France : a success story
Created in 2001, ING Direct is the 1rst online bank in France with now
800 000 clients
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4. ING Direct France : a low cost banking model
With strong values : We are Challengers , We are accessible,
We are relentlessly optimistic, We are passionate executors
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5. A non efficient online subscription form …
• Step 1 : saisie coordonnées
• Step 2 : confirmation coordonnées
• Step 3 : choix d’investissement
• Step 4 : validation conditions générales
• Step 5 : confirmation finale
We call Netway to optimize the subscription form
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6. Has led us to contract Netway
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
mo5va5on
Flow
analysis
Behavioural
recommenda5ons
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7. The new online subscription form has been launched in april 2010…
Before After
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8. … with positive results.
+ 60% Conversion rates
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9. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
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10. 0000-XXXX
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11. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License
vendredi 8 octobre 2010