An excellent overview of Croatian industrial design and the history of Croatian cosmetic industry seen by Neva designer Ms. Marija Kalentic which is designed many packagings for cult Croatian cosmetic brands. Catalogue for the exhibition Marija’s industry of Beauty - Marija Kalentic and Neva packaging design, Museum of Arts and Crafts in Zagreb, 2013-2014 English translation form page 90 to 107.

1. 1

2. MARIJINA INDUSTRIJA LJEPOTE
PUBLIKACIJA JE TISKANA
U POVODU ISTOIMENE
MUZEJU ZA UMJETNOST
THE PUBLICATION WAS
THE EXHIBITION OF THE
SAME NAME HELD IN
OF THIS EXHIBITION
2

3. 1985
marija’s industry
of Beauty
1963
marijina
industrija
ljepote
packaging design
3

4. marijina
industrija
ljepote
4
MARIJINA INDUSTRIJA LJEPOTE

5. 1963.– 1985.
1
-
”)2
-
Kutija za Parfem
AndreA;
Perfume box AndreA,
cat no 61)
kat. br. 61)
5

6. MARIJINA INDUSTRIJA LJEPOTE
-
-
-
BIS
-
-
-
1
6
-
2
-

7. Portret
Portrait of
7

8. 8
MARIJINA INDUSTRIJA LJEPOTE

9. Od plOšnOg
dO prOstOrnOg
-
-
-
-
3
tKanina,
fabric,
1958.
-
1958
9

10. MARIJINA INDUSTRIJA LJEPOTE
Studenti aKademije Primijenjenih umjetnoSti,
StudentS of the academy of aPPlied artS,
-
-
10

11. iluStracije i inicijali iz
iluStrationS and initialS from
Knjige rAzgovor ugodni
the booK rAzgovor ugodni
nArodA slovinskogA, 1956.
nArodA slovinskogA, 1956
-
-
11

12. MARIJINA INDUSTRIJA LJEPOTE
Predlošci za tiSaK tKanina,
12
temPlateS for Printing fabric,

13. tKanina,
fabric,
1958.
1958
13

14. MARIJINA INDUSTRIJA LJEPOTE
tKanina,
,
fabric,
temPlate for the rug
,
1953
tKanina,
tKanina,
fabric,
fabric,
14

15. tKanina,
1958.
fabric,
1958
15

16. MARIJINA INDUSTRIJA LJEPOTE
SuKnja PlAvo-crno,
SKirt PlAvo-crno,
16

17. SKice za SuKnje,
SKetcheS for SKirtS,
reKlama za VunteKS,
Globus
vunteks adVertiSement,
Globus
17

18. MARIJINA INDUSTRIJA LJEPOTE
–
to
oi
at
ad
az
aS
rem daci.
eu
eK
oj
i Po buci j
,t
nij
eto SnoV
u. o
o
rem
naj i tu K
buc ”
o
Ke
ma
to!
uld
neš
wo
S
t
eer
tha
gin
nd
“en
eSS
iS a
r
th
w d nto
or
i
. no
mf
ctS reSS it
rea
c
c fa
d
m.
aSi
-b
rea ”
!
tc
tha thing
e
om
S
18

19. -
-
-
-
coronA,
liPSticK box coronA,
19

20. MARIJINA INDUSTRIJA LJEPOTE
iluStracija iz
dizAjn,
illuStration from
magazine dizAjn
Eko-
i
-
”) , a
-
konzum Self-SerVice
konzum u ilici,
ih
20
grocery Store on ilica
Street,

21. 21

22. 22
MARIJINA INDUSTRIJA LJEPOTE

23. reKlama za rosAl,
rosAl adVertiSement,
-
”
-
11
-
konzum Self-SerVice
konzum u ilici,
grocery Store on ilica
Street,
23

24. MARIJINA INDUSTRIJA LJEPOTE
rosAl;
24
glaSS bottle and jar rosAl;

25. 12
-
”)
Rosal
Rosal
-
Rosal
-
11
12
25

26. 26
MARIJINA INDUSTRIJA LJEPOTE

27. i kod nas
-
-
-
-
-
svijet
magazine svijet,
27

28. MARIJINA INDUSTRIJA LJEPOTE
-
-
i Etic
Slap
Gabby,
svijet
28
magazine svijet,

29. 29

30. 30
MARIJINA INDUSTRIJA LJEPOTE

31. -
-
svijet
magazine svijet,
31

32. MARIJINA INDUSTRIJA LJEPOTE
-
-
-
-
svijet
32
magazine svijet,

33. 33

34. MARIJINA INDUSTRIJA LJEPOTE
ija
mac
for
e in
aS
an
aVil
inir
Poj
def
62.
a.
“19
još
ner
io
zaj
ije b niti di
SVe
n
njih
eme
jna
Vrij
Kod
diza
am
a to jeh)
Poj
mj
i
a Sa a.” (Sm
tion
ond
enil
rma
j
nfo
om
a
Pr
ed i
for
ear
ing
aPP
he
62,
ooK
t
19
Sl
ner
me
“in
Va i
eSig
t ti
t ne at tha n or d
tha
r.
Sig
yet.
ato
f de
ned
cre
Pt o n defi
hen
ce
con ot bee
at w
n
l th ghS)
l
had
ed a
au
ang ere.” (l
i ch
th
me
i ca
34

35. 21
-
-
22
te
i
rosAl;
te
glaSS bottle rosAl;
35

36. MARIJINA INDUSTRIJA LJEPOTE
glaSS bottle for maSSage
-
-
svijet
36
magazine svijet,

37. 37

38. MARIJINA INDUSTRIJA LJEPOTE
Kutije nevA creme sPeciAl,
38
boxeS nevA creme sPeciAl,

39. reKlama za yardley,
Kutija i StaKlenKa rosAl;
svijet
yardley adVertiSment,
box and jar rosAl,
svijet
-
Rosal
i
-
39

40. MARIJINA INDUSTRIJA LJEPOTE
Kutije i tube rosAl;
40
boxeS and tubeS rosAl;

41. 41

42. MARIJINA INDUSTRIJA LJEPOTE
maKeta Kutije i tube suPrA,
model of box and tube suPrA,
-
-
-
42

43. maKeta Kutije i tube chromlux,
model of box and tube chromlux,
43

44. MARIJINA INDUSTRIJA LJEPOTE
PlaStic bottle with label,
-
je
44
-

45. etiKete za frizerSKe i
labelS for hairdreSSing
druge ProizVode,
and other ProductS,
45

46. MARIJINA INDUSTRIJA LJEPOTE
reKlama za chanel, 1969.
Kutija za Parfem AndreA,
chanel adVertiSment, 1969
Perfume box AndreA,
Tabac
je
(
Tabac
-
Laas i
i
-
46

47. Perfume and eau de cologne
Vodu chyPre;
bottleS chyPre;
47

48. MARIJINA INDUSTRIJA LJEPOTE
SPrej dezodoranS deofen fresh,
SPray deodorant deofen fresh,
rosee, tAbAc
rosee, tAbAc
i
Etic i
;
(
i
-
i
Rosal
48

49. maKete SticKoVa deofen,
model of SticKS deofen,
detalj maKeta SticKoVa
deofen,
detail of modelS of SticKS
deofen,
49

50. MARIJINA INDUSTRIJA LJEPOTE
Predlošci za Kutije i
rosAl,
50
temPlateS for boxeS
and jarS rosAl,

51. 51

52. MARIJINA INDUSTRIJA LJEPOTE
-
-
-
21
22
52
-
Gastol
i
,
-
-

53. Kutija za Puder coronA,
coronA Powder container,
53

54. MARIJINA INDUSTRIJA LJEPOTE
irel;
SerieS of ShamPoo bottleS and
tubeS irel;
54

55. 55

56. MARIJINA INDUSTRIJA LJEPOTE
gledam
u Vrt. ali
gledam
o.
u Prazn
crtam.”
u glaVi
leaning
t there
g
deSK. i Si
t Starin
a large
aVe
arden. bu
udio, i h
at the g
“in the St
looKing
d
.”
bow an
drawing
on my el
ead i’m
. in my h
nothing
at
56

57. ruka dizajnera
-
-
maKeta tube PaSte za zube oPtodent,
model of toothPaSte tube oPtodent,
57

58. MARIJINA INDUSTRIJA LJEPOTE
-
-
,
-
-
maKeta Kutije Parfema
,
58
model od Perfume box
,

59. 59

60. MARIJINA INDUSTRIJA LJEPOTE
etiKete za KolonjSKe Vode i Pafreme,
60
labelS for eau de toiletteS and PerfumeS,

61. Kutije za KolonjSKe Vode i Parfem
Perfume and eau de toilette boxeS
chAntillA, neVa, 1971. (kat. br. 54-56)
chAntillA, neVa, 1971 (cat no 54-56)
61

62. MARIJINA INDUSTRIJA LJEPOTE
collage diSPlay of bottleS and labelS
za Serije KolonjSKih Voda;
62
for SerieS of eau de toiletteS,

63. tAbAc;
bottle of tAbAc eau de toilette;
63

64. MARIJINA INDUSTRIJA LJEPOTE
brošura rosAl;
64
brochure rosAl;

65. Serija ProizVoda rosAl;
rosAl ProductS;
65

66. MARIJINA INDUSTRIJA LJEPOTE
Kutija clifford Pudre;
66
clifford Pudre box,

67. Kutija clifford fond de teint;
clifford fond de teint box;
67

68. MARIJINA INDUSTRIJA LJEPOTE
laK za KoSu irel;
68
hairSPray irel;

69. Kutija i tuba gela za KoSu irel;
box and tube of hair gel irel,
69

70. MARIJINA INDUSTRIJA LJEPOTE
maKeta Kutije i tube PaSte za zube
PlidentA fresh;
1983.
70
box model with toothPSte tube
PlidentA fresh;
1983

71. Kutija i tuba PaSte za zube
box and toothPaSte tube
dentAsePt;
dentAsePt;
1983.
1983
71

72. MARIJINA INDUSTRIJA LJEPOTE
Kutija S tubom PaSta za
sio,
72
box with tube PaSta za
sio,

73. maKeta Kutije i tube
model of box and tube
chromlux,
chromlux,
73

74. MARIJINA INDUSTRIJA LJEPOTE
maKete Kutija Krema za brijanje
74
modelS of ShaVing cream
hobby,
boxeS hobby,

75. Kutija i tuba Kreme
box with tube of ProtectiVe
za ruKe octA;
hand cream octA;
1968.
75

76. MARIJINA INDUSTRIJA LJEPOTE
maKeta tube PaSte za zube
76
model of toothPaSte tube
oPtodent,
oPtodent,

77. Kutija i tuba PaSte za zube
box and toothPaSte tube
oPtodent,
oPtodent,
77

78. ,
78
bottle for
MARIJINA INDUSTRIJA LJEPOTE

79. model of bottle for
PrašaK,
baby Powder,
1966
79

80. MARIJINA INDUSTRIJA LJEPOTE
boca za inStant naPitaK
80
inStant drinK bottle
vitAmAlt,
vitAmAlt,

81. etiKeta za inStant naPitaK
label for inStant drinK
vitAmAlt,
vitAmAlt,
81

82. MARIJINA INDUSTRIJA LJEPOTE
etiKete za Seriju
labelS for Product
ProizVoda kozmosAl,
SerieS kozmosAl,
82

83. KoleKcija etiKeta za
label collection for
frizerSKe ProizVode,
hairdreSSing ProductS,
83

84. MARIJINA INDUSTRIJA LJEPOTE
Plašt maKete Kutije za
Parfem
,
84
unfolded model for
Perfume box,

85. maKeta Kutije za Parfem
, neVa, oKo 1966.
box model for Perfume
, neVa, around 1966
85

86. MARIJINA INDUSTRIJA LJEPOTE
new year’S card ziS 1965,
ziS 1965.,
86

87. new year’S card neVa
neVa 1966,neVa, 1965.
1966,
87

88. 88
MARIJINA INDUSTRIJA LJEPOTE

89. -
Marija’s industry
of Beauty
and neva
packaging design
1963-1985
89

90. 90
Marija’s industry of Beauty

91. -
-
1
-
-
-
-
-
-
-
-
)
2
BIS
91

92. Marija’s industry of Beauty
-
EXAT
-
-
1
Oblikovanje kao dio ljubavi i ljepote.
2
Socijalizam i modernost : umjetnost, kultura,
politika 1950. – 1974
92

93. -
From Flat
and plastic
to spatial
-
-
-
picture / page 12
-
3
4
93

94. Marija’s industry of Beauty
-
-
-
3
-
-
-
-
-
-
94

95. -
on Packaging
-
-
-
-
-
5
-
95

96. Marija’s industry of Beauty
)8
-
-
6
96
-
7
-
-
-
-
-
-
-
-
-
-
-
-
-

97. -
11
-
5
1957 (Konzum
-
12
-
-
6
praksi
7
8
9
modelu
Promotivne aktivnosti.
11
-
je
13
12
-
-
Dizajn
13
15
-
)
-
97

98. Marija’s industry of Beauty
on “Packaging
Beauty” - in the
world and forMer
yugoslavia
15
-
-
-
16
-
-
-
-
98

99. -
-
-
-
-
-
16
99

100. Marija’s industry of Beauty
on consuMers of
cosMetic Products
in yugoslavia
-
-
-
-
-
-
1 00

101. -
19
-
17
18
19
-
Svijet
-
-
-
101

102. Marija’s industry of Beauty
“neva”
1 02
21
-
-
-
22
-

103. -
-
-
23
-
-
-
-
25
-
-
-
-
-
26
-
-
-
-
103

104. Marija’s industry of Beauty
-
27
-
-
29
-
-
-
28
-
-
-
-
-
-
-
-
1 04
-
-

105. -
(
-
-
21
povijesti.
-
22
-
23
-
Optodent
Orahol
Optoderma
Gastol.
-
4711
31
-
25
The science of beauty.
Hope in a Jar
26
27
-
-
28
-
29
-
31
Binaca Medical
Zirodent, Kalodont
Kaukor
-
105

106. Marija’s industry of Beauty
hand of
a designer
-
-
-
-
-
ity32
-
-
-
1 06

107. -
-
-
-
-
-
32
-
-
-
-
-
107

108. MARIJINA INDUSTRIJA LJEPOTE
katalog
7.
tkaNiNa
1.
8.
tkaNiNa
2.
SukNJa
Prema
je na samom materijalu.
Skirt
/
/
/
/
the author, cut of the skirt was printed
on the material itself.
9.
tkaNiNa
3.
SukNJa
tiskan je na samom materijalu.
Skirt
10.
was printed on the material itself.
4.
tkaNiNa
11.
5.
tkaNiNa
(1962. – 1978.)
6.
tkaNiNa
12.
1963.
Objavljeno u knjizi:
NeW Year’S carD
Published in a
108

109. -
13.
20.
1964.
NeW Year’S carD
21.
14.
1965.
NeW Year’S carD
15.
1966.
22.
kutiJe
NeW Year’S carD
16.
1966.
23.
kutiJa
17.
24.
kutiJa
1967.
/
/
/
25.
18.
25
/
/
25
GRASSE
/
GRASSE
19.
ROSAL
ROSAL
HRVATSKE
HRVATSKE
/
/
/
109

110. MARIJINA INDUSTRIJA LJEPOTE
26.
ROSAL
31.
ROSAL
ROSAL proDuct catalog
ROSAL
27.
32.
poWDer
ROSAL
33.
SIO
ROSAL
SIO
28.
kutiJa i StakleNka ROSAL
34.
ROSAL
29.
ROSAL
35.
Pasta
ROSAL
30.
ROSAL
ROSAL
110
36.

111. -
37.
SHAMPOO
43.
SHAMPOO
38.
WipeS
44.
39.
45.
40.
46.
41.
ruke
42.
47.
48.
111

112. MARIJINA INDUSTRIJA LJEPOTE
49.
56.
, 90 ml
,
90 ml
50.
57.
, 15 ml
, 15 ml
51.
10 ml
58.
, 60 ml
10 ml
52.
, 60 ml
59.
60 ml
, 60 ml
60 ml
,
60 ml
53.
60.
EXTRAIT, 90 ml
10 ml
10 ml
90 ml
54.
, 10 ml
61.
, 10 ml
, 10 ml
55.
62.
, 50 ml
50 ml
, 10 ml
, 10 ml
,
63.
112
, 10 ml

113. -
Stick DeoDoraNt
64.
instead of
write
regeNeratora
70.
coNDitioNer
SpraY DeoDoraNt
65.
regeNeratora
coNDitioNer
(1978.–1985.)
66.
71.
ml); frizerski proizvod
Redizajn serije parfema.
(1000 ml); hair product
toiletteS
67.
of perfume line
72.
, 10 ml
Redizajn serije parfema.
, 10 ml
of perfume line
68.
73.
,
10 ml
Redizajn serije parfema.
Stick DeoDoraNt
, 10 ml
of perfume line
69.
74.
70 ml
zelenom sticku trebalo je pisati
na
Redizajn serije parfema.
.
113

114. 80.
MARIJINA INDUSTRIJA LJEPOTE
70 ml
IREL, 3 komada
of perfume line
75.
,
70 ml
Redizajn serije parfema.
IREL
3 pieceS
81.
, 70 ml
IREL
IREL
of perfume line
76.
82.
77.
toilette
IREL
IREL
83.
KSAVER
78.
S
toilette KSAVER
79.
84.
S
VoDe ELLE
toilette ELLE
114

115. -
85.
91.
toilette
86.
92.
IV
toilette IV
93.
polje)
87.
kutiJa koloNJSke VoDe LAAS
ROSAL (silver
LAAS
88.
LAAS
94.
polje)
LAAS
89.
ROSAL (srebrno
ROSAL (zlatno
ROSAL (gold
95.
ROSAL (zlatno polje)
ROSAL
90.
115

116. MARIJINA INDUSTRIJA LJEPOTE
96.
ROSAL
(zlatna slova)
102.
ROSAL (gold
letters)
97.
103.
ROSAL (zlatna slova)
60.
ROSAL (gold letters)
104.
plaketa u oVitku
1921.–1981.
98.
ROSAL
1921.–1981.
space)
ROSAL
105.
99.
ROSAL
ROSAL
100.
ROSAL
60
PLIVE
106.
1981. (1 tuljac s 2 diplome)
1981. (one scroll with two diplomas)
ROSAL
107.
101.
ROSAL
ROSAL
116
utSkog
utSkog

117. -
108.
114.
109.
110.
plaketa u oVitku
111.
112.
VITAMALT
VITAMALT
113.
paSte
117

118. 118
MARIJINA INDUSTRIJA LJEPOTE

119. -
119

120. MARIJINA INDUSTRIJA LJEPOTE
NaklaDNik
propagaNDa
lektura i korektura
ureDNica
eDitor
catalogue, iNVitatioN
aND poSter DeSigN
pre-preSS
priJeVoD Na eNgleSki
reDaktura
tiSak priNt
NaklaDa
circulatioN
© Muzej za umjetnost i obrt 2013.
ISBN 978-953-7641-33-7
863195
120
Muzej za umjetnost i obrt
Museum of Arts and Crafts