The document presents a model for developing design projects in Colombia's Bottom of the Pyramid population with a focus on co-creation. It includes an agenda outlining the problem statement, objectives, methodology, state of the art, archetypes, model, and validation of the model. It proposes a flexible model called Social Cooking Design that guides the design process from understanding the community's needs to creating solutions that can be sustained over time. The model includes a toolbook with basic social design principles and a toolkit with 57 tools across four phases - comprehend, define, construct, and conserve - to support each step of the design process.
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Presentation Master Thesis CDC2
1. !"!#$
Model for developing design
projects in the Colombian BoP
(Bottom of the Pyramid)
population with focus on co-
creation
Jackie Arango Z.
2. !"!#$
• Problem Statement
• Objectives
Agenda •
•
Methodology
State of the art
• Archetypes
• Giant
• Model
3. !"!#$
Social innovation is any novel
solution to a social problem that is
more effective, efficient, sustainable or
just fair that the current options.
Center for Social Innovation de la
Universidad de Stanford
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"Social design" - Design for the
Base of the Pyramid
Product and services design for
people, those products have to be
economically, environmentally and
socially responsible
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Why design a model for the Base of the Pyramid?
Designers who create products are used to design with trends in personal tastes, they forget
that a quarter of the world is populated by people with less purchasing power and higher
unmet needs.
It is not a unique and definitive model for designing with and for users.
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General objective
Propose and validate a model for the
development of design projects in the
Colombian BoP (Bottom of the Pyramid)
population.
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The model guides the design
process to understand the
needs of a community and
create new solutions that can be
sustained over time.
45. !"!#$
CDC2 Toolbook: Basics principles of
"social design”
CDC2 Toolkit: collection of tools and
activities that supports the design
process. cdc2tool.blogspot.com
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Immerse in the community
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Promise only what you can deliver
Identify community strengths
Design with the voice of the !"#$%&'(()*" Understanding
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Shows times and steps that
must be performed prior to
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the development of a project.
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57. !"!#$
Forming team Define key players
Define specific activities and tasks for each of the
Define work schedule
actors.
Defining community which will work on the
Search sponsorships and support
project.
Training for the team
Define project budget Select participants
Project Design Brief