2. Value of the cycling economy
Sport
Leisure
Utilitarian
3. Value of the cycling economy
£53 billion (EU-2010)
Sales (bicycles and accessories), services,
infrastructure, employment, tourism.
ECF, 2013
4. Value of the cycling economy
£2.9 billion (UK-2010)
• Employment: £514.9 million (+£106.5 taxes)
~23,415 jobs
• Bicycle and accessory sales: £2,478.2 million)
LSE, 2012
6. In a city of many cyclists, why do they ride?
Copenhageners’ reasons for cycling to and from work (multiple answers)
it’s faster
37% more convenient
29% healthy
26% inexpensive
12% well-being, good start to day
9% new job/ relocation
5% environmental concerns
56%
City of Copenhagen, 2012
8. 10-15 km/hr
Average speed in European
urban centres at peak periods
15 km/hr (Lyon)
12-14 km/hr (Dublin)
Prudhomme and Bocarejo, 2005, City of Paris, 2012, Jensen et al, 2010
9. Short Distance Trip Market: United Kingdom
2005-2010
39%
of all trips < 2 miles
DFT
10. Short Distance Trip Market: United Kingdom
2005-2010
67%
of all trips < 5 miles
DFT
11. Short Distance Trip Market: United Kingdom
2005-2010
67%
37%
of all trips < 5 miles
Car share of all trips
that are <5 miles
DFT
12. Short Distance Trip Market: United Kingdom
2005-2010
67%
37%
of all trips < 5 miles
Car share of all trips
<5 miles
2%
Bicycle share of all
trips <5 miles
DFT
13. Short Distance Trip Market: United Kingdom
2005-2010
57%
of all car trips are
less than 5 miles
DFT
18. At peak periods, small reductions in traffic deliver
disproportionate reductions in congestion: -1% traffic calculated
to reduce travel time for all by up to 18% (Boston-MIT)
Wang, P, et al, 2012: doi:10.1038/srep01001
24. Jeff Judge,
Co-founder and CEO
15 employees,
2,7M rev.
“The first thing I looked at was what the bike
infrastructure was like. It’s so important to me. Cities
that invest in biking infrastructure are going to win."
25. Tami Door,
President, Downtown
Denver Partnership, Inc.
“The number one thing [tech companies] want is bike lanes.
Ten years ago we never would have thought that walkability
or bike lanes would be economic development tools”
26. a Viewpoint Construction Software Company
Jay Haladay,
Owner and CEO,
450 employees,
$100 M rev.
“The benefit of a bike-friendly worksite is simply that these
days, valuable workers seem to prefer it…. any company that
doesn't include it in its company culture is making a mistake”
29. on balance, the monetised benefits
from improved health are up to
20x
greater than the combined health
impacts of crashes and exposure to
air pollution
45. On balance: benefits and costs
Sensitive to context, assumptions (health, modal
transfer) and costs – but….
13:1
average benefit to cost ratio (UK and non UK)
8-33%
Rates of return for cyclist bridge and
intersection re-design in Copenhagen
ECF, 2013, Cavill et al, 2008, City of Copenhagen