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EXCLUSIVE REPORT ON

    Buying Preference
At Bangalore Shopping Mall




                         NewGate India
                Hyderabad, Andhra Pradesh- 500038

                  Website: www.newgate.in
                 Email: contact@newgate.in

                       Slideshare URL :
            http://www.slideshare.net/newgateindia
Alliance University School of Business   Bangalore: 23rd June 2011


                                                          BATCH
                                                  2010-2011

                                              TERM-7
                                         MARKET RESEARCH

                                          Buying Preference
                                          in Shopping Malls

             2011-June, 1st Edition © Copyright by Sunam Pal
Alliance University School of Business    Bangalore: 23rd June 2011


                                     Video & Music by:
                                          SUNAM PAL

                                           Survey by:
                                          SUNAM PAL
                                         CHANDRADEEP
                                         Supervised by:
                                  Dr. Prasanna Mohan Raj M
             2011-June, 1st Edition © Copyright by Sunam Pal
Alliance University School of Business     Bangalore: 23rd June 2011


                                    A survey was done in

                                         Bangalore
                                          To
                              Know buying pattern at various

                                         Shopping Mall
             2011-June, 1st Edition © Copyright by Sunam Pal
Buying Preference
                                      in Shopping Malls




2011-June, 1st Edition © Copyright by Sunam Pal
Alliance University School of Business   Bangalore: 23rd June 2011


                   Survey Target Group


We mainly Targeted

•   IT ENGINEERS
•   PROFESSIONALS
•   COLLEGE STUDENTS
•    MBA STUDENTS
•    HOME MAKERS
•   ACADEMICIANS 2011-June, 1st Edition © Copyright by Sunam Pal
AGE GROUP SURVEYED
           Below 18                         0       0%
           18-20                            0       0%
           20-25                           24     83%
           25-30                            5     17%
           above 30                         0       0%


                                    Our main targets were
                                     people between age
                                          group of



                                      20-30 Years
2011-June, 1st Edition © Copyright by Sunam Pal
GENDER
MALE                   79%

FEMALE                 21%




         2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                       DATE:23rd June 2011

 Bangalore has the highest working youth group          Facts about
                                                         Bangalore
 Bangalore is the only city in India whose
 spending power is growing by 2 digit per year.

 Highest economy growth rate from 1990-2010

 Bangalore, 57.3% of people spend more then
 what they actually earn through credit cards

 Bangalore,11.8% spending is just made on credits.
As per survey
Average Stay In Bangalore




      2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011


 SPACE LAYOUT Vs. DISPLAY LAYOUT


    48%            25%               27%


   Preferred        Preferred
                                    No answer
  Space layout   Display layout
ALLIANCE UNIVERSITY ,BANAGLORE     DATE:23rd June 2011


  SERVICE LEVEL Vs. DISPLAY LAYOUT



    59%             06%               35%


   Preferred         Preferred
                                     No answer
  Service level   Display layout
ALLIANCE UNIVERSITY ,BANAGLORE                 DATE:23rd June 2011

         SURVEYS ON……..TOP MALLS IN BANGALORE


                             FORUM MALL




     GARUDA MALL
      2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

        SURVEYS ON……..TOP MALLS IN BANGALORE




             CENTRAL MALL
ALLIANCE UNIVERSITY ,BANAGLORE                         DATE:23rd June 2011

 Mall where people visit very frequently, but end up
 buying nothing or very less compared to others…
                 FORUM MALL

 Mall having higher turnover then MANTRI MALL
                GARUDA MALL

 The mall recorded highest growth rate in 2009-2010
                CENTRAL MALL
ALLIANCE UNIVERSITY ,BANAGLORE                  DATE:23rd June 2011

Hang around with friends in a shopping Mall

                                   Of People believe that
                                   scope to hang around
                                   with friends make
           76 %                    them visit shopping
                                   mall



    2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                      DATE:23rd June 2011

Having food in a shopping Mall

                                    Of People believe that
                                    having food
                                    does not make
            59 %                    them visit shopping
                                    mall



  2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011

        SURVEYS ON……..TOP MALLS IN BANGALORE




GOPALAN MALL                   MEENAKSHI MALL
         2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011

        SURVEYS ON……..TOP MALLS IN BANGALORE




               MANTRI MALL
         2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                 DATE:23rd June 2011

 Largest Mall in India…………
               MANTRI MALL
 The only mall that started cinema Multiplex of
 its own brand……….
 GOPALAN running GOPALAN CINEMAS
 Latest Mall that have shown a great foot fall in
 Bangalore……
          ROYAL MEENAKSHI MALL
ALLIANCE UNIVERSITY ,BANAGLORE                 DATE:23rd June 2011

Watching Movie in a shopping Mall

                                 Of People believe that
                                 watching a movie in
                                 multiplex
         73 %                    make them visit
                                 shopping mall



      2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011

Parking space is important in a shopping mall




         34 %                    52 %

        Strongly
                                 Agree
         Agree
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

        SURVEYS ON……..TOP MALLS IN BANGALORE




FOOD WORLD

                             FOOD BAZAAR


            BIG BAZAAR
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011

        SURVEYS ON……..TOP MALLS IN BANGALORE


                             SHOPPERS STOP




 TOTAL MALL
        2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011




                                  RELIANCE MART




 RELIANCE FRESH

        2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                DATE:23rd June 2011

 Customer’s No.1 every day low price, daily
 shopping brand……..
                 BIG BAZAAR

 India’ No.1 premium shopping brand…..
               SHOPPERS STOP
 The two brands of the same FORTUNE GROUP
 are cannibalizing each other
       FOOD WORLD & FOOD BAZAAR
ALLIANCE UNIVERSITY ,BANAGLORE     DATE:23rd June 2011

Place to sit is important in a shopping mall




         34 %                     48 %

        Strongly
                                   Agree
         Agree
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011

Service help desk is important in a shopping
mall



         21 %                    45 %

        Strongly
                                 Agree
         Agree
FOOT FALL at MALLS
FORUM MALL            86%
GARUDA MALL           84%
CENTRAL               76%
GOPALAN               59%
MANTRI                59%
MEENAKSHI             41%
SHOPPERS STOP         83%

BIG BAZAAR            91%
FOOD BAZAAR           62%
RELIANCE MART         52%

RELIANCE FRESH        69%

TOTAL MALL            76%
Other                 17%
  2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011




       Which shopping mall people
        visit very often……….
                  In BANGALORE
        2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011




  TOP
  In Bangalore………………
         2011-June, 1st Edition © Copyright by Sunam Pal
BEST SHOPPING MALL
     In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    76%


  CENTRAL MALL
BEST SHOPPING MALL
     In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    83%


       SHOPPERS TOP
                                         4
BEST SHOPPING MALL
     In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    84%


       GARUDA MALL                       3
BEST SHOPPING MALL
     In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    85%


       FORUM MALL
BEST SHOPPING MALL
     In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    91%


          BIG BAZAAR
FOOT FALL




2011-June, 1st Edition © Copyright by Sunam Pal
2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                     DATE:23rd June 2011

            Mantri Mall doesn’t come under
            TOP-5, and is ranked 6.
            Gopalan Mall Is leading Meenakshi
            Mall in terms of by 11%

            Reliance mart has lower foot fall then
            that of its sister brand Reliance Fresh

             Reliance Fresh is rapidly capturing the
             market shares of food Bazaar.


 2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                     DATE:23rd June 2011

Importance of Background & lighting
in a shopping Mall
                                     Of People believe that
                                     Background &
                                     lighting is important
             79 %                    inside a shopping mall



 2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                    DATE:23rd June 2011

Importance of space to walk in a shopping Mall

                                    Of People believe that
                                    sufficient space to
                                    walk is important inside
            96 %                    a shopping mall



2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




      Favorite Shopping Center
               In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




  TOP
                            YOUR FAVORITE
                           SHOPPING CENTER




  In Bangalore………………
Favorite Shopping Center
      In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011


           YOUR FAVOURITE MALL


    17%


       GARUDA MALL                       3
Favorite Shopping Center
      In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011


           YOUR FAVOURITE MALL


    24%


       CENTRAL MALL
Favorite Shopping Center
      In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

          YOUR FAVOURITE MALL



    31%


          FORUM MALL
YOUR FAVORITE MALL


OTHER                                               7%
GOPALAN                                             0%
GARUDA                                             17%
MEENAKSHI                                           7%
SHOPPERS                                            7%
STOP
CENTRAL                                            24%
MANTRI                                              7%
TOTAL                                               0%
FORUM MALL                                         31%
          2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                  DATE:23rd June 2011

Trade shows in a shopping Mall

                                   Of People believe that
                                   Trade shows does
                                   not make them visit
           68 %                    shopping mall



   2011-June, 1st Edition © Copyright by Sunam Pal
FREQUENCY OF VISITING MALL




   2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

Importance of Ease of security check
in a shopping Mall
                        Of People believe that
                        easy of security check
                        is important inside a
         75 %           shopping mall
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011

Importance of space between dinning tables
in a shopping Mall
                        Of People believe that
                        space between dining
                        tables in restaurant is
         76 %           important inside a
                        shopping mall
With whom people prefer
     going to a mall




2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011

                SURVEY ON
 CINEMA MULTIPLEX



         2011-June, 1st Edition © Copyright by Sunam Pal
2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                   DATE:23rd June 2011

 Bangalore has highest no of Pubs in Asia            Facts about
                                                      Bangalore
 Bangalore has highest number of cigarette
 smokers in India.

 Bangalore University has highest number of
  students & doctors going Abroad

 Bangalore has the highest number of 2-
  wheelers in the world

    2011-June, 1st Edition © Copyright by Sunam Pal*+-
Multiplex Foot Fall


PVR                                                83%
INOX                                               69%
VISION                                             38%
CINEPOLIS                                          45%
FUN                                                41%
CINEMAS
GOPALAN                                            40%
CINEMAS
Other                                              14%

          2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

Importance of Combo offer Ticket + food in a
Cinema Multiplex       Of People believe that
                        Combo offer Ticket +
                        food is NOT
         58 %           important in
                        Cinema Multiplex
ALLIANCE UNIVERSITY ,BANAGLORE     DATE:23rd June 2011

Importance of Sit distance from screen in a
Cinema Multiplex
                         Of People believe that
                         Distance from screen
                         is important in
        94 %
                         Cinema Multiplex
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

    SURVEYS ON……..TOP MULTIPLEX IN BANGALORE

                         PVR CINEMAS




            INOX
ALLIANCE UNIVERSITY ,BANAGLORE                      DATE:23rd June 2011
 Only Multiplex that has gold class having world class
 electronic cushions with all days running 3D cinemas
 costing tickets 750/- to 1000/-
                   PVR CINEMA
  First cinema multiplex having splitting sound audio
  System where speakers would act independently
                       INOX
 Has been offering economic class for average income
 level people, cutting 40% of its cost.
               VISION CINEMAS
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011

Importance of Screen Size in a Cinema
Multiplex
                        Of People believe that
                        screen size is
                        important in
        78 %            Cinema Multiplex
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011

Importance of Sound Quality in a Cinema
Multiplex
                       Of People believe that
                       sound quality is
         91 %          important in
                       Cinema Multiplex
ALLIANCE UNIVERSITY ,BANAGLORE    DATE:23rd June 2011

    SURVEYS ON……..TOP MULTIPLEX IN BANGALORE




VISION
                                 BIG CINEMAS
CINEMAS


            FUN CINEMAS
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011

    SURVEYS ON……..TOP MULTIPLEX IN BANGALORE




GOPALAN CIINEMA            CINEPOLIS




               URVASHI
ALLIANCE UNIVERSITY ,BANAGLORE                  DATE:23rd June 2011

 The cinemas multiplex that works entirely on the
 module of screen set to compete with PVR.
                GOPALAN CINEMAS
Cinema Multiplex that has come with variance like
Economic, Gold to compete with PVR & has adopted
audio system to meet INOX standards
                  CINEPOLIS
 Cheapest possible cinema hall in Bangalore with
 standard maintained
                   URVASHI
ALLIANCE UNIVERSITY ,BANAGLORE                DATE:23rd June 2011




    Most preferred Multiplex
                   In BANGALORE
         2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE               DATE:23rd June 2011




  TOP
  In Bangalore………………
         2011-June, 1st Edition © Copyright by Sunam Pal
Most preferred Multiplex
       In BANGALORE
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    41%


       FUN CINEMA                        3
Most preferred Multiplex
             In BANGALORE
 2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    69 %


               INOX
Most preferred Multiplex
              In BANGALORE
2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011




    83%

                  PVR
SURVEY MULTIPLEX




2011-June, 1st Edition © Copyright by Sunam Pal
2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE                    DATE:23rd June 2011


              Gopalan & Cinepolis has been on
              price wars for couple of months

              PVR runs 11 screens at a time in
              Forum

               FUN cinema gets major part of its
               revenue from food stalls.

               Avtaar 3D cinema was shown for 1
               year 3 months in PVR GOLD CLASS

2011-June, 1st Edition © Copyright by Sunam Pal
ALLIANCE UNIVERSITY ,BANAGLORE   DATE:23rd June 2011


    GOPALAN Vs. CINEMAPOLIS


    49%            17%              34%


    Preferred      Preferred      Had No answer
    Gopalan        Cinepolis
Thank You
Alliance University School of Business    Bangalore: 23rd June 2011


                                    Video & Music by:
                                          SUNAM PAL
                                           Survey by:
                                          SUNAM PAL
                                         CHANDRADEEP
                                         Supervised by:
                                  Dr. Prasanna Mohan Raj M
             2011-June, 1st Edition © Copyright by Sunam Pal

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Market research report

  • 1. EXCLUSIVE REPORT ON Buying Preference At Bangalore Shopping Mall NewGate India Hyderabad, Andhra Pradesh- 500038 Website: www.newgate.in Email: contact@newgate.in Slideshare URL : http://www.slideshare.net/newgateindia
  • 2. Alliance University School of Business Bangalore: 23rd June 2011 BATCH 2010-2011 TERM-7 MARKET RESEARCH Buying Preference in Shopping Malls 2011-June, 1st Edition © Copyright by Sunam Pal
  • 3. Alliance University School of Business Bangalore: 23rd June 2011 Video & Music by: SUNAM PAL Survey by: SUNAM PAL CHANDRADEEP Supervised by: Dr. Prasanna Mohan Raj M 2011-June, 1st Edition © Copyright by Sunam Pal
  • 4. Alliance University School of Business Bangalore: 23rd June 2011 A survey was done in Bangalore To Know buying pattern at various Shopping Mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 5. Buying Preference in Shopping Malls 2011-June, 1st Edition © Copyright by Sunam Pal
  • 6. Alliance University School of Business Bangalore: 23rd June 2011 Survey Target Group We mainly Targeted • IT ENGINEERS • PROFESSIONALS • COLLEGE STUDENTS • MBA STUDENTS • HOME MAKERS • ACADEMICIANS 2011-June, 1st Edition © Copyright by Sunam Pal
  • 7. AGE GROUP SURVEYED Below 18 0 0% 18-20 0 0% 20-25 24 83% 25-30 5 17% above 30 0 0% Our main targets were people between age group of 20-30 Years 2011-June, 1st Edition © Copyright by Sunam Pal
  • 8. GENDER MALE 79% FEMALE 21% 2011-June, 1st Edition © Copyright by Sunam Pal
  • 9. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Bangalore has the highest working youth group Facts about Bangalore Bangalore is the only city in India whose spending power is growing by 2 digit per year. Highest economy growth rate from 1990-2010 Bangalore, 57.3% of people spend more then what they actually earn through credit cards Bangalore,11.8% spending is just made on credits.
  • 10. As per survey Average Stay In Bangalore 2011-June, 1st Edition © Copyright by Sunam Pal
  • 11. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SPACE LAYOUT Vs. DISPLAY LAYOUT 48% 25% 27% Preferred Preferred No answer Space layout Display layout
  • 12. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SERVICE LEVEL Vs. DISPLAY LAYOUT 59% 06% 35% Preferred Preferred No answer Service level Display layout
  • 13. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE FORUM MALL GARUDA MALL 2011-June, 1st Edition © Copyright by Sunam Pal
  • 14. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE CENTRAL MALL
  • 15. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Mall where people visit very frequently, but end up buying nothing or very less compared to others… FORUM MALL Mall having higher turnover then MANTRI MALL GARUDA MALL The mall recorded highest growth rate in 2009-2010 CENTRAL MALL
  • 16. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Hang around with friends in a shopping Mall Of People believe that scope to hang around with friends make 76 % them visit shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 17. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Having food in a shopping Mall Of People believe that having food does not make 59 % them visit shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 18. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE GOPALAN MALL MEENAKSHI MALL 2011-June, 1st Edition © Copyright by Sunam Pal
  • 19. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE MANTRI MALL 2011-June, 1st Edition © Copyright by Sunam Pal
  • 20. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Largest Mall in India………… MANTRI MALL The only mall that started cinema Multiplex of its own brand………. GOPALAN running GOPALAN CINEMAS Latest Mall that have shown a great foot fall in Bangalore…… ROYAL MEENAKSHI MALL
  • 21. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Watching Movie in a shopping Mall Of People believe that watching a movie in multiplex 73 % make them visit shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 22. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Parking space is important in a shopping mall 34 % 52 % Strongly Agree Agree
  • 23. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE FOOD WORLD FOOD BAZAAR BIG BAZAAR
  • 24. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE SHOPPERS STOP TOTAL MALL 2011-June, 1st Edition © Copyright by Sunam Pal
  • 25. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 RELIANCE MART RELIANCE FRESH 2011-June, 1st Edition © Copyright by Sunam Pal
  • 26. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Customer’s No.1 every day low price, daily shopping brand…….. BIG BAZAAR India’ No.1 premium shopping brand….. SHOPPERS STOP The two brands of the same FORTUNE GROUP are cannibalizing each other FOOD WORLD & FOOD BAZAAR
  • 27. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Place to sit is important in a shopping mall 34 % 48 % Strongly Agree Agree
  • 28. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Service help desk is important in a shopping mall 21 % 45 % Strongly Agree Agree
  • 29. FOOT FALL at MALLS FORUM MALL 86% GARUDA MALL 84% CENTRAL 76% GOPALAN 59% MANTRI 59% MEENAKSHI 41% SHOPPERS STOP 83% BIG BAZAAR 91% FOOD BAZAAR 62% RELIANCE MART 52% RELIANCE FRESH 69% TOTAL MALL 76% Other 17% 2011-June, 1st Edition © Copyright by Sunam Pal
  • 30. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Which shopping mall people visit very often………. In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
  • 31. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 TOP In Bangalore……………… 2011-June, 1st Edition © Copyright by Sunam Pal
  • 32. BEST SHOPPING MALL In BANGALORE
  • 33. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 76% CENTRAL MALL
  • 34. BEST SHOPPING MALL In BANGALORE
  • 35. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 83% SHOPPERS TOP 4
  • 36. BEST SHOPPING MALL In BANGALORE
  • 37. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 84% GARUDA MALL 3
  • 38. BEST SHOPPING MALL In BANGALORE
  • 39. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 85% FORUM MALL
  • 40. BEST SHOPPING MALL In BANGALORE
  • 41. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 91% BIG BAZAAR
  • 42. FOOT FALL 2011-June, 1st Edition © Copyright by Sunam Pal
  • 43. 2011-June, 1st Edition © Copyright by Sunam Pal
  • 44. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Mantri Mall doesn’t come under TOP-5, and is ranked 6. Gopalan Mall Is leading Meenakshi Mall in terms of by 11% Reliance mart has lower foot fall then that of its sister brand Reliance Fresh Reliance Fresh is rapidly capturing the market shares of food Bazaar. 2011-June, 1st Edition © Copyright by Sunam Pal
  • 45. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of Background & lighting in a shopping Mall Of People believe that Background & lighting is important 79 % inside a shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 46. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of space to walk in a shopping Mall Of People believe that sufficient space to walk is important inside 96 % a shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 47. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Favorite Shopping Center In BANGALORE
  • 48. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 TOP YOUR FAVORITE SHOPPING CENTER In Bangalore………………
  • 49. Favorite Shopping Center In BANGALORE
  • 50. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 YOUR FAVOURITE MALL 17% GARUDA MALL 3
  • 51. Favorite Shopping Center In BANGALORE
  • 52. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 YOUR FAVOURITE MALL 24% CENTRAL MALL
  • 53. Favorite Shopping Center In BANGALORE
  • 54. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 YOUR FAVOURITE MALL 31% FORUM MALL
  • 55. YOUR FAVORITE MALL OTHER 7% GOPALAN 0% GARUDA 17% MEENAKSHI 7% SHOPPERS 7% STOP CENTRAL 24% MANTRI 7% TOTAL 0% FORUM MALL 31% 2011-June, 1st Edition © Copyright by Sunam Pal
  • 56. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Trade shows in a shopping Mall Of People believe that Trade shows does not make them visit 68 % shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 57. FREQUENCY OF VISITING MALL 2011-June, 1st Edition © Copyright by Sunam Pal
  • 58. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of Ease of security check in a shopping Mall Of People believe that easy of security check is important inside a 75 % shopping mall
  • 59. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of space between dinning tables in a shopping Mall Of People believe that space between dining tables in restaurant is 76 % important inside a shopping mall
  • 60. With whom people prefer going to a mall 2011-June, 1st Edition © Copyright by Sunam Pal
  • 61. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEY ON CINEMA MULTIPLEX 2011-June, 1st Edition © Copyright by Sunam Pal
  • 62. 2011-June, 1st Edition © Copyright by Sunam Pal
  • 63. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Bangalore has highest no of Pubs in Asia Facts about Bangalore Bangalore has highest number of cigarette smokers in India. Bangalore University has highest number of students & doctors going Abroad Bangalore has the highest number of 2- wheelers in the world 2011-June, 1st Edition © Copyright by Sunam Pal*+-
  • 64. Multiplex Foot Fall PVR 83% INOX 69% VISION 38% CINEPOLIS 45% FUN 41% CINEMAS GOPALAN 40% CINEMAS Other 14% 2011-June, 1st Edition © Copyright by Sunam Pal
  • 65. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of Combo offer Ticket + food in a Cinema Multiplex Of People believe that Combo offer Ticket + food is NOT 58 % important in Cinema Multiplex
  • 66. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of Sit distance from screen in a Cinema Multiplex Of People believe that Distance from screen is important in 94 % Cinema Multiplex
  • 67. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MULTIPLEX IN BANGALORE PVR CINEMAS INOX
  • 68. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Only Multiplex that has gold class having world class electronic cushions with all days running 3D cinemas costing tickets 750/- to 1000/- PVR CINEMA First cinema multiplex having splitting sound audio System where speakers would act independently INOX Has been offering economic class for average income level people, cutting 40% of its cost. VISION CINEMAS
  • 69. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of Screen Size in a Cinema Multiplex Of People believe that screen size is important in 78 % Cinema Multiplex
  • 70. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Importance of Sound Quality in a Cinema Multiplex Of People believe that sound quality is 91 % important in Cinema Multiplex
  • 71. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MULTIPLEX IN BANGALORE VISION BIG CINEMAS CINEMAS FUN CINEMAS
  • 72. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MULTIPLEX IN BANGALORE GOPALAN CIINEMA CINEPOLIS URVASHI
  • 73. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 The cinemas multiplex that works entirely on the module of screen set to compete with PVR. GOPALAN CINEMAS Cinema Multiplex that has come with variance like Economic, Gold to compete with PVR & has adopted audio system to meet INOX standards CINEPOLIS Cheapest possible cinema hall in Bangalore with standard maintained URVASHI
  • 74. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Most preferred Multiplex In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
  • 75. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 TOP In Bangalore……………… 2011-June, 1st Edition © Copyright by Sunam Pal
  • 76. Most preferred Multiplex In BANGALORE
  • 77. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 41% FUN CINEMA 3
  • 78. Most preferred Multiplex In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
  • 79. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 69 % INOX
  • 80. Most preferred Multiplex In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
  • 81. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 83% PVR
  • 82. SURVEY MULTIPLEX 2011-June, 1st Edition © Copyright by Sunam Pal
  • 83. 2011-June, 1st Edition © Copyright by Sunam Pal
  • 84. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Gopalan & Cinepolis has been on price wars for couple of months PVR runs 11 screens at a time in Forum FUN cinema gets major part of its revenue from food stalls. Avtaar 3D cinema was shown for 1 year 3 months in PVR GOLD CLASS 2011-June, 1st Edition © Copyright by Sunam Pal
  • 85. ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 GOPALAN Vs. CINEMAPOLIS 49% 17% 34% Preferred Preferred Had No answer Gopalan Cinepolis
  • 87. Alliance University School of Business Bangalore: 23rd June 2011 Video & Music by: SUNAM PAL Survey by: SUNAM PAL CHANDRADEEP Supervised by: Dr. Prasanna Mohan Raj M 2011-June, 1st Edition © Copyright by Sunam Pal