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Ciscounifiedservicedeliverylaunchmay2009final 090512004229-phpapp01
1.
Introducing Cisco
Unified Service Delivery (USD) Foundation for Service Provider Cloud Services Suraj Shetty Vice President, Worldwide Service Provider Marketing May 12, 2009 USD R_May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
2.
Service Provider Dynamics
Experience Provider Transformation Broadcast Telecoms Satellite/ 3G/4G Wireless Video Over the Video Cloud Top Alliances Services Wireline IPTV Cable Digitalization Content Live Time-Shift VoD Internet Internet Voice & Business Production Broadcast Multicast Streaming Downloads Access/Data VoIP Services Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
3.
Service Provider’s Dilemma Collaborative
Services Power and Cooling Visual Networking Asset Utilization User Expectations Provisioning New Business Operational Pressures Limitations Economy Security Threats Regulation Bus. Continuity Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
4.
IP Traffic will
increase 6X from 2007 to 2012 In 2012, half a zettabyte will cross the global network Source: Cisco Visual Networking Index—Forecast, 2007–2012 Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
5.
Data Center and
Network Evolution Data Center 1.0 Data Center 2.0 Data Center 3.0 Client-Server and Service Oriented and Mainframe Distributed Computing Web 2.0 Based IT Relevance and Control CENTRALIZED DECENTRALIZED VIRTUALIZED Application Architecture Evolution Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
6.
Cisco Data Center
3.0 Strategy Consolidation Virtualization Automation Utility Market Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center Consolidation Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
7.
Introducing Unified Service
Delivery Foundation for SP Cloud Services Entertainment Unified Service Delivery Customer Information SP Data Center Communication DC—CO—VHO IP NGN Consumer/ Business Collaboration Secure Virtual Experience Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
8.
Introducing Unified Service
Delivery Foundation for SP Cloud Services Unified Service Delivery Entertainment Virtualization Customer Information SP Data Center Communication DC—CO—VHO IP NGN Compute Network Collaboration Secure Virtual Experience Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
9.
Unified Service Delivery
Best of Breed End-to-End Solution Network Unified Intelligence IOS, IOS-XR, and Quality Computing Unified Unified Service medianet Computing Delivery System Security and Application APM, WAAS, Performance Third Party SP Data Center Mgd. Security Communication Virtualization DC—CO—VHO IP NGN Media Nexus 1000V Aware Video Delivery Distribution Product Suite Unified Fabric Peering and CRS / ASR Interconnect Nexus Family Families Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
10.
Introducing CRS-1 for
Data Center Secure Interconnection Across the Infrastructure Regional / Central Distributed Core Peering Peering SP Data Center SP Data Center DC—CO—VHO SP Data Center SP Data Center DC—CO—VHO DC—CO—VHO DC—CO—VHO New Hardware and Licensing Virtualization Security Performance High Availability Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
11.
Unified Service Delivery
Secure Virtualization for Consumer and Business Services Unified Computing Nexus CRS-1 Entertainment System Family Information Collaboration Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
12.
Drastically Reducing Time
Needed to Launch Services Months Weeks Days Minutes No SP Data Static Service Dynamic Virtualization Center Enablement Service Virtualization Enablement Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
13.
Synergy Research Analysis
Unified Video Power Comm’s Cost Efficiency Cost Savings Savings 2x 5.5-7x 2x Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
14.
Building Blocks for
Secure, Scalable Cloud Computing Information Unified Service Delivery Customer Cloud Services Software as a Service Unified Data Center SP Unified Application CommunicationSecure Platform as a Service Infrastructure as a Service Compute DC—CO—VHOFabric IP NGN Transport Fluency Cloud Services Secure Virtual Experience Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
15.
Cloud-Based Services
The Ultimate Destination Virtual Business Virtual Residential Services Services IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper-Syndication Applications Compute Storage Content Distribute Distribute Multi-tenancy Virtual Resources Thin and Thin and Remote Clients Remote Clients Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
16.
Transforming Service Delivery
Cisco Unified Service Delivery Entertainment Unified Service Delivery Customer Secure Center Experience SP Data Information Virtual Communication DC—CO—VHO IP NGN Collaboration Any Form Any Place Any Any Any Any Any Device Application Compute Storage Location Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
17.
Cisco Unified Service
Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
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