Digital Marketing Summit 2012 คุณวิลาส ฉ่ำเลิศวัฒน์

1. What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21

2. Social media is like teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushilk, Analytics Evangelist, Google www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22

3. In wikipedia, Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.

4. What is Social Network? moviescrunch.com/ social - network - movie - review -2010

5. network media game television commerce everything Social

6. Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog

7. Thailand Population 66 Millions Mobile Subscriber 70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitter Users 0.9 Millions

8. Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks

10. Myth 3 All social networkers are the same. www.flickr.com/photos/amcunningham72

11. Talk to your target audiences directly: Who? How? Where? When?

12. Myth 4 You have to be on every social network. www.flickr.com/photos/fucking_nameless

13. Myth 5 Social media is solely a broadcast channel www.flickr.com/photos/23707838@N03

15. Myth 6 Social media can replace your website

16. Myth 7 Social media will replace real-life networking www.flickr.com/photos/ jfreund1

17. Myth 8 The existing customer service team can manage social media www.createrenewrestore.wordpress.com

18. Myth 9 Social media initiatives drive customer loyalty and acquisition www.flickr.com/photos/yourdon

19. Myth 10 You can’t measure your return on investment in social media. www.flickr.com/photos/23511825@N03

21. Brand backyard Consumer backyard www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune

25. Social media Eco system

26. Social media playtime is over www.diaryclub.com/blog/mysoodteerak32

27. define your company's social media strategy

28. stop thinking "campaigns" start thinking "conversations" www.flickr.com/photos/sepblog

30. ask for help, if you need it. www.flickr.com/photos/dhammza

31. don't assume social media is the answer to everything. www.thelearningwell.com

32. if your product/service sucks, social media won't fix it. www.flickr.com/photos/ceekay

33. however, if your customer service sucks, social media can help. www.flickr.com/photos/desiitaly

34. If you wait until there is another case study in your industry, you will be late. www.flickr.com/photos/lilahpops Seth Godin , Fast Company Columnist

35. Wilas Chamlertwat @TheInk [email_address] eventpro.in.th Founder Thank you