1. Visual Journalism
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What is visual journalism?
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Why visual journalism
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Practical implications
News Rewired
December 2012
2. What is Visual Journalism?
1. ‘unlocking the power of multimedia
storytelling across platforms using new
graphical tools combined with data and
journalistic rigour’
This is not done for its own sake but to produce
powerful ‘visual explanations’ that improve
understanding of the news
3. What is Visual Journalism?
2. “Using video, pictures, and graphics to
create impact where words just don’t have
the same impact”
This is either because you can do it faster or
more powerfully this way
4. What is Visual Journalism?
3. “Using visual techniques to make it
easier to find and navigate the words you
really need”
5. What is Visual Journalism?
1. Visual explanation 2. Cross-platform 3. Social from the 4. Data enabled
Providing original, Making the web more start Using data as a way to
insightful new ways of fun and TV more deep Creating media people gather popular story
understanding key stories, – using the best skills will share and interact information rather than
beyond graphic decoration from both with for its own sake
13. Why visual journalism?
Audiences: Help me understand
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In an increasingly complex and
insecure world, there is a
greater individual desire for
explanation
•
More than 50% said they
always look at graphical
interactive website
explanations when available
14. Audience Literacies and the Zeitgeist
People read best what they read most – and modern life is
teaching them new, visual ways of reading
Visual interfaces Personal Analytics New forms of Video Games
15. Tech Drivers
New devices built for multimedia
The tablet leading to longer dwell times and
super high-resolution screens driving ever
more visual experiences.
Tablets are expected to reach 20% of UK
households by the end of this year.
Smartphone reach will be at around 60%
and new devices like the Samsung Note and
iPhone5 are bringing larger screens to the
party.
16. Tech Drivers
The rise of APIs, big data and
easy tools
Over time, many of the biggest and most
complex news stories we face – around
business, health, education - can be
made clearer through intelligent analysis
and contextualisation of data.
Complex visualisations like the one plotting US
airports (left) can now be learned by designers,
developers or journalists in a matter of days.
17. Implications of all this ….
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Need to shift the balance from words
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Need to invest in new skills
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Need to experiment and learn fast
