Why Marketers Should Be Customers

Why Marketers should also be Customers? Why e-marketers should experience the e-buying cycle. by Stephanie M. Cockerl

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E-commerce buying process ,[object Object],[object Object],[object Object]

What happens on the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page

What happens on the website Mix Tape Kings DJ Finesse Landing Page

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The Checkout Process ,[object Object],[object Object],[object Object]

The Checkout Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Checkout Process This is where potential buyers get stuck, entering their payment information.

The Checkout Process The Thank You Page The “goal” page. This page is a good opportunity to promote other areas like sales, newsletters, etc.

The Checkout Process The confirmation email – a vital piece of the checkout process.

The Checkout Process The order page

The Checkout Process The billing page

The Checkout Process The confirmation page

The Checkout Process Email confirmation

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Contact Info and Questions [email_address] http:// www.nextSTEPH.com 866-540-2049

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