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Similar a Marketing Workshop For Community Sports Clubs From Nexus Community
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Marketing Workshop For Community Sports Clubs From Nexus Community
- 4. PRACTICAL advice on marketing and promotion
- 5. Quick bit about you and what you hope to get out of this evening?
- 7. What is marketing cont? Marketing includes everything needed to get your products into the hands of your customers. The broad field of marketing includes these two key parts: Designing the product so it will be desirable to customers by using tools such as marketing research and pricing. Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications.
- 8. Why carry out marketing? During difficult times one of the most effective ways for a small business (or club) to survive is to focus on its marketing efforts.
- 9. 3000 The average person is exposed to advertising messages/day So you might need a plan!
- 10. Key elements of a marketing plan Every plan will be different depending on your situation and strategy. You don’t need to make it complicated Develop your marketing plan with the following 5 stages
- 14. The 5 stages 2. OBJECTIVES cont Ensure your objectives are SMART : Specific - what do you want to achieve, what is the purpose of your marketing? Measureable - measure the results Achievable - don't attempt too much Realistic - ensure you have the resources (including budget!) Timed – use a timetable and set deadlines
- 15. The 5 stages 3.STRATEGIES Identify the target market (you cannot sell something to people who do not want it!) What do your customers want? What will motivate people to join your club?
- 16. The 5 stages 3.STRATEGIES cont Where do you position yourself within the market-what’s your offer? What are your your unique selling points (USPs) Who will your offer/USPs appeal to? By defining your market niche will make it easier and less expensive to contact potential customers
- 17. The 5 stages 4. TACTICS Price - where will you position your pricing compared to your competitors? Product - how are you going to 'package' your service?
- 18. The 5 stages 4. TACTICS cont Place - where will you advertise/promote your club? Promotion - Which media will you use to advertise/promote your club?
- 20. Marketing tip #1 Always carry business cards, flyers, postcards, brochures, posters, letters etc. Regularly drop them, hand them out, distribute them Do you all have something?
- 21. We can help…
- 22. Marketing tip #2 Have an e-mail account Check emails every day!
- 29. Marketing tip #9 If you can-develop a website
- 30. Visits in 2011
- 31. Marketing tip #10 If you can’t link to someone else's!
- 34. Marketing tip #12 Get on board!
- 35. First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio Why should you?
- 36. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
- 37. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL
- 38. Where do you start???
- 42. Marketing tip #13 How to create a Facebook Fan page
- 43. Marketing tip #14 Utilise Twitter- launched 2006, one billion tweets per month Small businesses are using Twitter to: network with suppliers, trade groups and other businesses, recruit staff, success stories. Quality not quantity!
- 46. Marketing tip #15 Upload to YouTube Adding video to your website boosts your Google ranking. Gives people a sense of security – they can ‘meet’ you before initial call/purchase Give it a try..
- 47. Marketing tip #16 Linked in- launched 2003, 60 million + registered users Investigate your connections’ connections Join groups Reply to threads/ blogs
- 48. Still not convinced? http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng&feature= player_embedded
- 49. The 5 stages 5. CONTROLS Regularly monitor and measure your marketing to ensure you're achieving your objectives and not exceeding budget . Ideally, do this monthly! Measure results
- 51. Marketing is an ongoing process – the key to successful marketing is to analyse, review and adjust. It should be tweaked, tailored and updated regularly.
- 52. Hope is not a strategy!
- 53. Nexus Community is a division of GLL Thank you Any further questions?
Notas del editor
- Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity.
- January 28, 2011 © 2009 ISPAL