how we can market through internet

1. Internet Marketing
N Goutam Chand

2. What is Traditional Marketing?

3. Marketing Today?

4. Can Google see
Your
Presence?

5. Your
presence……

6. Search Engine Optimization (SEO)

7. SEO

Before we begin your online efforts to market our new product, we must
have a “home base,” which ideally is a search-friendly website or blog.
When launching a product, to aid both potential customers and contribute to
optimized search engine performance, consider creating a product-specific
landing page that features photos, descriptions and/or video.

We should make sure this page is visible and easily accessible from your
home page, at least for its initial release.

To build our online content library, we should consider enhancing our
traditional media outreach efforts and social media news presence by
distributing our product press release using paid services with both text-only
and multimedia options, such as PR Newswire, PRWeb and PitchEngine. If
you’re looking for a less expensive route, Free Press Release and PR
Log allow you to share news for free.

8. 
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Facebook is a site many should be familiar with. One of
the most effective ways of selling products if we can
make it work is to be active on Facebook.
Sharing news, connecting with fans, throwing
competitions and persuading our fans to share
information is great for getting our product in front of the
right eyes.
This is generally more time consuming, we have to keep
at it to see significant increases in sales but it can work if
we put the time in.
Facebook

9. Social media

11. Twitter is another popular social site we can use to increase sales
and promote products.
 Once we have a number of followers, we have people who are
interested in our brand or our products and we can promote any new
products or information to this audience.
 If they like what they see then there is a good chance that they will
then share the information you tweet with other followers.
 Similar to Facebook, Twitter requires a lot of time put in for it to
have a significant effect on sales. We also have to be sure to avoid
being too self promotional so as not to annoy our followers.

Twitter

12. Pinterest is a relatively new platform that has exploded onto the
scene lately. The whole platform enables users to create theme
focused boards to which they can pin images to from across the
web.
 Considering the ease of creating a new pin and the number of
people who use and are willing to re-pin things they like, it can be
great for exposing your products and website to a whole new crowd.
 The platform is completely free and is easy to set up which means
that it is worth regularly posting; even if you do not see much from
this initially, it only takes a few people re-pinning your pins to get a
decent level of traffic from it

Pinterest

13. With Pay per Click advertising, generally have to be
willing to invest a bit of money initially to receive
good quality visitors.
 However with a well optimised launch campaign,
can still find potential customers.
 By conducting our keyword research carefully, there
may be a few gems that are relevant to our offering
and don’t cost much per click.

Pay Per Click Advertising

14. 
The power of videos is still largely underestimated. There is a huge
audience on sites like YouTube and other similar platforms where people
are likely to search for products and related reviews.

If we create some well thought out, informative and good quality videos,
we may be able to capture the attention of an audience that previously
might not have found us.

Videos also appear in the search results within Google and other search
engines. They typically get shown on the first page which could be a good
way of gaining an audience for more competitive keywords or just
dominating that page if we are already ranking for that keyword.
Product Videos

15. Top video sites

17. 
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E-mail marketing is a fantastic way to provide specialized
content to people with whom we’ve already built
relationships. Consider offering a pre-order for our new
product, exclusive only to e-mail recipients. Or, offer a sneak
peek at the new product before it's released to the public. This
will help to nurture and reward our existing relationships and
continue building on the trust we’ve already earned.
Additionally, we may set up an e-mail drip campaign that
sends messages on a regular schedule at timed intervals to
keep our product or service top-of-mind with our
customers, and also to keep the sales funnel flowing.
E-mail Marketing

18. 
Blogging has grown tremendously in the past five years. Even
though Technocrat's State of the Blogosphere 2010 report found that
65% of blogger survey respondents are hobbyists, it’s likely to find
several bloggers in our industry who have very active communities
and traffic/subscriber numbers that blow traditional media websites
out of the water.

Blogger outreach goes hand-in-hand with traditional media
outreach when it comes to generating interest for a new product,
and the approach and methods used are much the same. Understand
the blog, its audience and its content before sharing information
about your product. If it makes sense, offer your product for the
blogger to review
Blogger Outreach

19. Top micro blogging sites

20. 
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Using a strategy similar to traditional media outreach,
should take the time to research, locate and understand
the most active social media users in our target markets.
These people are at a unique advantage, having earned a
large and tuned-in set of viewers, listeners and followers.
While the payoff might not be immediate, creating
relationships with these highly influential people can lead
to valuable long-term opportunities
Social Media Influencer

21. 
Investing in partnership opportunities with well-respected
online retail sites to improve the availability and
credibility of our business and product.

Advertising on sites such as Amazon, eBay and Google
Product Search will place our product in an environment
searched by people that have already identified
themselves as inclined to buy
Online Retail Site

22. 
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With all of the social media tools available today,
companies are truly missing out if they don’t evaluate the
opportunities to execute a social/online strategy that
complements their traditional marketing and PR
programs for a product launch.
While it’s not commonplace for all of these tactics to be
used, they should serve as a launching pad for our
company to be creative and to choose the best strategy
for us.
Conclusion