1. CÓMICO
31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 1
2. Introduction
Cómico, Koskikatu 25
The day of visit: October 13th, 2011
Purpose: observe the restaurant to conduct a cultural
analysis
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
3. Observation
Decoration: warm colours
Style: Latin American, Mexican
Atmosphere: welcoming and cozy
Music: casual lounge
Customers: Finnish
Menu: Mexican with Finnish touch
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
4. Comic-styled menu
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
5. 5
31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
6. 31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 6
7. Discussion & Conclusion
Emphasized dimensions of the restaurant according
to Hofstede
Cultural Bias and stereotypes
Non-Finnish student’s reflections
Group reactions
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
8. Suggestions
Minor interior design improvement
Music
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
9. Bibliography
Fuat Firat A. 1997. Educator Insights: Globalization
of Fragmentation – A Framework for Understanding
Contemporary Global Markets. Journal of
International Marketing. pp. 77 – 86. Vol. 5, No. 2.
ISSN 1069-031X.
Cómico Cafe & Bar ý Restaurante. Address:
http://www.comico.fi/materiaalit/pdf/c7fec980855
6c818c9cdbe124165ccfc.pdf. Accessed: 25 October
2011.
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli
10. Questions?
31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 10
11. 31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 11