Niestandardowe kampanie reklamowe nagrodzone podczas festiwalu Cannes Lions 2011. Kategoria nadrzędna: Outdoor.

1. Cannes Lions 2011
Zwycięzcy w kategorii niestandardów – cz. 4
GDAŃSK, 28 czerwca 2011

2. Niniejsza prezentacja stanowi przegląd prac nagrodzonych podczas festiwalu Cannes Lions 2011.
Uwzględnione zostały w niej wyłącznie nagrodzone prace w szeroko pojętej kategorii niestandardów –
ambient media, guerrilla marketing, experiential marketing, a także wykorzystujące nowe technologie,
tj. mobile marketing i digital outdoor.
Prace z tych kategorii archiwizuję od 2008 roku do swojej pracy doktorskiej. Niestety, w ramach
festiwalu Cannes Lions nie ma jednej kategorii zbiorczej „non-standard”. Wyszukiwanie takich
kampanii polega więc na niezwykle czasochłonnym przeglądaniu wszystkich kategorii i podkategorii.
W tym roku zdecydowałam się podzielid swoją pracą z czytelnikami mojego bloga http://hatalska.com,
po raz pierwszy w formie prezentacji. Wierzę, że przegląd najlepszych niestandardowych kampanii
okaże się dla branży inspirujący i w kolejnych latach polskie agencje będą triumfowad w tej kategorii
w Cannes :).
Natalia Hatalska

3. Outdoor Lions

4. Category: Stunts & Live Advertising
Title: DECODE JAY-Z WITH BING
Advertiser/Client: BING/JAY-Z
Product/Service: DECODE JAY-Z WITH BING
Advertising Agency: DROGA5 New York, USA
Nagroda: GRAND PRIX

5. Type of Entry: Ambient
Category: Special Build
Title: OPERATION CHRISTMAS
Advertiser/Client: MINISTERIO DE DEFENSA NACIONAL
Product/Service: GUERRILLA DEMOBILIZATION CAMPAIGN
Advertising Agency: LOWE-SSP3 Bogotá, COLOMBIA
Nagroda: ZŁOTO

6. Type of Entry: Ambient
Category: Special Build
Title: SEAFOOD AQUARIUM
Advertiser/Client: LG ELECTRONICS
Product/Service: SOLAR DOME MICROWAVE
Advertising Agency: Y&R THAILAND Bangkok, THAILAND
Nagroda: ZŁOTO

7. Type of Entry: Ambient
Category: Special Build
Title: THE HONEST STORE
Advertiser/Client: HONEST TEA
Product/Service: ICED TEA
Advertising Agency: SS+K New York, USA
Nagroda: ZŁOTO

8. Type of Entry: Ambient
Category: Digital Outdoor
Title: VIRTUAL STORE
Advertiser/Client: TESCO
Product/Service: HOMEPLUS
Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Nagroda: ZŁOTO

9. Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: SUSHI TRAIN
Advertiser/Client: JAPAN EARTHQUAKE APPEAL
Product/Service: DONATION APPEAL
Advertising Agency: JWT SYDNEY Sydney, AUSTRALIA
Nagroda: SREBRO

10. Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: AXN TV BOXES
Advertiser/Client: SONY PICTURE RELEASING OF BRASIL
Product/Service: TV CHANNEL
Advertising Agency: PUBLICIS BRASIL Sao Paulo, BRAZIL
Nagroda: SREBRO

11. Type of Entry: Ambient
Category: Special Build
Title: MUD-FLOW
Advertiser/Client: JARINGAN ADVOKASI TAMBANG (JATAM)
Product/Service: ANNIVERSARY OF MUD-FLOW DISASTER
Advertising Agency: PUBLICIS INDONESIA Jakarta, INDONESIA
Nagroda: SREBRO

12. Type of Entry: Ambient
Category: Special Build
Title: GEGENPOL
Advertiser/Client: FC ST. PAULI
Product/Service: FOOTBALL CLUB
Advertising Agency: INTERPOL+- Berlin, GERMANY
Nagroda: SREBRO

13. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: ONLINE SCAMS TAKEN OFFLINE
Advertiser/Client: MICROSOFT
Product/Service: INTERNET EXPLORER 8
Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
Nagroda: SREBRO

14. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: CANAL BIKE
Advertiser/Client: GO FAST!
Product/Service: ENERGY DRINK
Advertising Agency: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS
Nagroda: SREBRO

15. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: SURPRISE CATWALK
Advertiser/Client: FRETEX
Product/Service: SALAVATION ARMY SECOND HAND SHOP
Advertising Agency: KITCHEN LEO BURNETT Oslo, NORWAY
Nagroda: SREBRO

16. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: SHARE WITH THOSE WHO NEED...
Advertiser/Client: ASSOCIAÇÃO EDUCACIONAL E ASSISTENCIAL CASA DO ZEZINHO
Product/Service: CHILDREN'S CHARITY
Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Nagroda: SREBRO

17. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: SANTA’S FORGOTTEN LETTERS
Advertiser/Client: COCA-COLA
Product/Service: CHRISTMAS MESSAGE
Advertising Agency: OGILVY BRASIL São Paulo, BRAZIL
Nagroda: SREBRO

18. Type of Entry: Ambient
Category: Digital Outdoor
Title: TRANSPARENT WALLS
Advertiser/Client: DAIMLER
Product/Service: CAR SAFETY SYSTEM
Advertising Agency: JUNG von MATT Hamburg, GERMANY
Nagroda: SREBRO

19. Type of Entry: Ambient
Category: Digital Outdoor
Title: ANDES FRIEND RECOVERY
Advertiser/Client: ANHEUSER-BUSCH INBEV
Product/Service: BEER
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Nagroda: SREBRO

20. Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: THE BICYCLE CAP
Advertiser/Client: PESETA
Product/Service: BICYCLE ACCESSORIES
Advertising Agency: LEO BURNETT IBERIA Madrid, SPAIN A
Nagroda: BRĄZ

21. Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: TANG ZHENGDONG
Advertiser/Client: ANTA SPORTS PRODUCT
Product/Service: SPORTSWEAR
Advertising Agency: JWT SHANGHAI, CHINA
Nagroda: BRĄZ

22. Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: THE ONE REAL PIGGY BANK
Advertiser/Client: HEBARA
Product/Service: LOTTERY
Advertising Agency: ARTPLAN Rio de Janeiro, BRAZIL
Nagroda: BRĄZ

23. Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: MINT PARKING TICKET
Advertiser/Client: WRIGLEY
Product/Service: EXTRA PROFESSIONAL POLAR-FRISCH
Advertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY
Nagroda: BRĄZ

24. Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: UNCONSCIOUS RUNNERS
Advertiser/Client: NIKE
Product/Service: SPORTSWEAR/NIKE RUNNING
Advertising Agency: SANTA MARTA PUBLICIDAD Barcelona, SPAIN
Nagroda: BRĄZ

25. Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: TRACKTAPE
Advertiser/Client: MATTEL MÉXICO
Product/Service: HOT WHEELS
Advertising Agency: OGILVY MEXICO, MEXICO
Nagroda: BRĄZ

26. Type of Entry: Ambient
Category: Special Build
Title: BIT.CODE
Advertiser/Client: SAP
Product/Service: BUSINESS SOFTWARE
Advertising Agency: OGILVY FRANKFURT, GERMANY
Nagroda: BRĄZ

27. Type of Entry: Ambient
Category: Special Build
Title: BILLBOARD POWERED BY ORANGES
Advertiser/Client: PEPSICO
Product/Service: TROPICANA
Advertising Agency: DDB PARIS, FRANCE
Nagroda: BRĄZ

28. Type of Entry: Ambient
Category: Special Build
Title: VENDING MACHINE
Advertiser/Client: WORLD KITCHEN
Product/Service: CORELLE DINNERWARE
Advertising Agency: GREY GROUP CHINA Beijing, CHINA
Nagroda: BRĄZ

29. Type of Entry: Ambient
Category: Special Build
Title: BIG ALICE
Advertiser/Client: WALT DISNEY STUDIOS MOTION PICTURES, ITALIA
Product/Service: ALICE IN WONDERLAND 3D MOVIE
Advertising Agency: AUGE HEADQUARTER Milan, ITALY
Nagroda: BRĄZ

30. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: PEACE SHADOW PROJECT
Advertiser/Client: HIROSHIMA PEACE MEMORIAL MUSEUM
Product/Service: NUCLEAR WEAPONS AWARENESS
Advertising Agency: HAKUHODO Tokyo, JAPAN
Nagroda: BRĄZ

31. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: SAVE THE BEACH HOTEL
Advertiser/Client: GMODELO EUROPA
Product/Service: CORONA BEER
Advertising Agency: JWT Madrid, SPAIN
Nagroda: BRĄZ

32. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: FOOTPRINTS
Advertiser/Client: UNIVERSAL STUDIOS HOLLYWOOD
Product/Service: KING KONG 360 3D RIDE
Advertising Agency: DAVIDANDGOLIATH El Segundo, USA
Nagroda: BRĄZ

33. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: BIG NOSES
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Nagroda: BRĄZ

34. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: THE SPEED CAMERA LOTTERY
Advertiser/Client: VOLKSWAGEN
Product/Service: BLUEMOTION TECHNOLOGIES
Advertising Agency: DDB STOCKHOLM, SWEDEN
Nagroda: BRĄZ

35. Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: THE FILM ROOM
Advertiser/Client: NIKE
Product/Service: APPAREL
Advertising Agency: R/GA New York, USA
Nagroda: BRĄZ

36. Type of Entry: Ambient
Category: Transit
Title: LITTLE ACCIDENT
Advertiser/Client: ALLSECUR
Product/Service: CAR INSURANCE
Advertising Agency: OGILVY AMSTERDAM, THE NETHERLANDS
Nagroda: BRĄZ

37. Type of Entry: Ambient
Category: Digital Outdoor
Title: THE WORLD'S BIGGEST HUG
Advertiser/Client: CONSELHO NACIONAL DO SESI
Product/Service: TRUE AFFECTION CAMPAIGN
Advertising Agency: MONUMENTA Brasília, BRAZIL
2nd Advertising Agency: AGNELO PACHECO COMUNICACAO Brasilia, BRAZIL
Nagroda: BRĄZ

38. Type of Entry: Ambient
Category: Digital Outdoor
Title: 12 SECOND STRIP
Advertiser/Client: RENAULT
Product/Service: WIND ROADSTER
Advertising Agency: PUBLICIS LONDON, UNITED KINGDOM
Nagroda: BRĄZ

39. Type of Entry: Ambient
Category: Digital Outdoor
Title: ANGEL AMBUSH
Advertiser/Client: UNILEVER
Product/Service: LYNX EXCITE
Advertising Agency: MINDSHARE London, UNITED KINGDOM
2nd Advertising Agency: GRAND VISUAL London, UNITED KINGDOM
3rd Advertising Agency: MIND'S EYE MEDIA London, UNITED KINGDOM
Nagroda: BRĄZ

40. Type of Entry: Ambient
Category: Digital Outdoor
Title: LOTUS T5
Advertiser/Client: IBM
Product/Service: LOTUSLIVE
Advertising Agency: OGILVYONE WORLDWIDE London, UNITED KINGDOM
Nagroda: BRĄZ