A talk I gave at UX Camp Hamburg 2018
Speaker notes:
6 – Focus on bridging the gap between design and code
10 – Bill Bernbach, founder of DDB
11 – An idea in the 1960s. Sounds not that innovative today but at this time it was. And if we look at product and design processes in many companies it is still not very common.
12 – People working in advertising or knowing Mad Men probably know some of DDB’s iconic and radical ads from the period
14 – Thich Nhat Hanh is a writer, activist and teacher and calls this concept "interbeing". Nicole Fenton brings this quote up because it helped her to understand what makes a design project successful and even possible in the first place
15 – Major Guardian redesign in 2014
16 – This was the first sentence when talking about the major redesign of the Guardian
17 – They did several ideation workshops with colleagues in editorial and worked together with the agency iA (Oliver Reichenstein and Konstantin Weiss)
19 – „With the container model we move away from thinking about specific pages on the site and how they might be filled with content, instead we start first with the content and each page is simply seen as a series of containers“
20 – The order is what makes most sense to the business and our audience (priority). It was discovered by testing.
23 – Announced NYT Redesign August 2018
25 – Wireframes showing how feedback influenced content presentation
26 – Variations of so called "story packages"
27 – GIF shows how the Orlando shooting story evolved over 4 days. On one hand it’s amazing how the NYT works on the other hand it’s amazing what the website is capable of.
28 – Mailchimp content style guide
29 – Principles & Voice. Mailchimp is giving its employees clear and extensive guidelines
32 – V1: fundamental sales and marketing idea: selling the benefit. V3: Selling a feature. Take greater control of how people described Slack?. “a messaging app,” not a chat tool
34 – Pretty rough, no details and not complete process. It's all about communications. Content first, ideas first.
Inspiration and further reading:
"Art and copy: bridging the gap between UX, design and content" by Lauren Pope
https://www.slideshare.net/la_pope/art-and-copy-bridging-the-gap-between-ux-design-and-content-invision-design-talks
"Words as Material" by Nicole Fenton
https://www.nicolefenton.com/words-as-material/
"Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month" by Herbert Lui
https://medium.com/swlh/slack-copywriting-what-they-say-to-9-6-million-pageviews-every-month-4351888f1c2c
"Design and develop better together" by Eden Vidal
https://medium.com/relate/design-and-develop-better-together-a955b075d209
5. Aspects of this talk
Being the product
Selling the product
Being part of the UI
Part of the design process
6. –Eden Vidal, Relate
„We live in an era when our design tools
enforce form over content, while the
medium we are designing for embraces
the exact opposite.“
14. “If you are a poet, you will see clearly
that there is a cloud floating in every
sheet of paper. Without a cloud, there
will be no rain; without rain, the trees
cannot grow; and without trees, we
cannot make paper. The cloud is
essential for the paper to exist.”
–Thich Nhat Hanh
15.
16. „One of the key
differences between
our new site and
the old Guardian
site is the way we
approach content
curation and
presentation.“
https://medium.com/guardian-ux/the-container-model-and-blended-content-378d1a8b839d
24. „We visited them at
their homes and got
to know them. Then
we asked them
broad questions
about how the the
news fits into their
day — or doesn’t.“
https://open.nytimes.com/a-faster-and-more-flexible-home-page-that-delivers-the-news-readers-want-1522ff64aa86
38. We’re all designers — our work
should be seamless.
Define „how you do things“
Bring copy to the kickoff
Do pair working, prototype together
No one’s work is more important
Show real data
Real collaboration is transformative
Don’t be defensive
Non-stop shuttling between scales of abstraction