1. In what ways does
your media product
use, develop or
challenge forms and
conventions of real
media products?
Evaluation Response One – Nia Jones

2. Developing forms and
conventions
Relationships Throughout the music video in
which we have created, I feel the most strong sense of developing media
conventions is through the relationship which is built through the characters
within the 3 minute video. I feel it was crucial to include connections between
the characters as this is found commonly within the conventions of music
videos within the music industry today, and also ones found within my
research.
I wanted to try and reconstruct this convention within my music video as it feel
it creates a positive effect upon the audience, as they begin to feel attached to
the characters within the music video. I discovered that some music videos
create relationships through the narration of either the lyrics, or the structure.
But as the plot was simple and reflected one of a uncomplicated one, I tried to
create the relationships through camera shots, costume and other elements of
mise en scene.

3. Youths the use of young people within my music
video is also a convention in which I have
developed, Throughout the video the exploration of
relationships and emotions experienced by young people I
thought would be most successful if I included young
people as the main characters within the video as then it
would reflect the most realistic message, in which I was
trying to portray. Music videos in which I used in my
researched shows that the large majority of music videos
within this particular genre, contain youths and the
interaction between young people.
Structurethe structure of my music video is one that
most definitely develops the usual conventions. From my
research and de-constructions of others within my research
I came to the conclusions that in order to portray a music
video that reflect a true meaning of the genre, it was
imperative for me to have a structure where the
plot, narrative and characters are introduced, which would
then lead to a sustainable establishment of the storyline.