The document discusses logo design and compares it to making a suit, noting that a logo must stand out while also fitting in and potentially standing the test of time. It states that great design and a solid brand identity are what help hold a logo together. The document encourages reaching out to discuss logo design and offers a free book or design consultation, providing contact information.

1. BRANDING, ADVERTISING + DESIGN

2. TYPOGRAPHIC METAPHORS
Creating a logo is like making a suit. They have functional
challenges as well as personal and professional aspirations.
It will need to stand out as well as fit in. It will hold the
weight of a copyright and may stand the test of time.
And great design and solid brand DNA are the threads
that help hold it together.
MAKE YOUR MARK
Every logo we create is a custom portrait of your brand’s
personality but it starts with a plan and not just on a whim.
How will you make your mark in this world?
CALL US FOR A BETTER IDEA + 1.949.677.7324

62. Get a free hard copy of this book!
Or put us to work now, either one.
Just call Drew Dougherty at 949.677.7324
BXC Inc.
Laugna Niguel, California
nicelogo.com/BXC
All trademarks, service marks and artwork
are property of their respective owners.
© 2007