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Nick
MacShane
Sam
Thompson
Sean
Cross
Mark
McCall
Giles
Van
Praagh
John
Shumway
Mark
Egan
©
2011
508-‐333-‐5115
617-‐901-‐6309
917-‐520-‐3630
203-‐803-‐0794
917-‐903-‐9294
978-‐771-‐4410
617-‐388-‐6686
1
Progress
Partners,
Inc.
www.progresspartners.com](https://image.slidesharecdn.com/social-web-analytics-pdf1-120110132036-phpapp02/85/Social-web-analytics-1-320.jpg)
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Social web-analytics
- 1. Industry Map: Social Web Analy.cs MarkeAng/ Social Content/ Brands Monitoring Measurement Search Social Networking CommunicaAon Sharing !"#$%&'()*+,"-((./0%#',&%#& !"#$%(1,$,'"-((2"#3%',4$(.$%4+,%& )*+,"-(562 7%8(.4"-9',+& )%"#+:(;4$,4%& <:*'*():"#,4$ =%4%#"- !"#" $%&' (')*+,-./012* 3-2*4*/2'56+789:; 9'<= >15*?--@ >15*?--@ A'6<*B !C<*/'@ D'5@!EE6 F--=G*+!<1GB/'56 F--=G*+ >G'5@2 F--=G*H IJE*2'1< !DK! L'/M'N4+ O4<'/N2*+7!A9I; P1M--Q+ RM-/-?N5@*/ :B,E15*+7ST,; F--=G* A'='/16 :U'<=1 T*?"2*<C6 R'5161 O2@N/+7FOOF; :1/5MV5-4+78!3; O:A+A'='/1G O215G* W<'51+ )*+,"-()%"#+: ,4N=:N= "0'//*2 R2-=2*66')* X1U-2.'6M ,1G*6.-25*V5-4 "2')'6- 915@/BE* Y*2'U-< W<'GB/'56 F--=G*+,-5'1G+,*125M =">%& 2,+#*8-*$$,4$ <?8-,+(6%-"',*4& ;4'%#@#,&%()*-?',*4& ,-5'1G:*</'-< 32-0C,/12 (1'@N A':%#(!"#$%(5*>@"4,%& IC*G41< !G/*2'1<+,:Z BC,''%#D)@%+,E,+ "-E6B D1?14 RGN2@ 7[&&6; F'??6+#+,-*GG !//*<6'/B$%& 3-"0**/+7IJ15/"12=*/; T114 O:FROR "N4?G2 XNCC*2+>'<< !//*</'- A1/16'./ RG1B.'6M "0'//*2 )2F& ,5M012/U+3-44N<'51/'-<6 3-GG*5/')*+8</*GG*5/ DG-N/ BC,''%#()%"#+: X-5@P-N 7[&&&6; "*J/+[&&+FG-?1G+RX 32'46-<+]*J1=-< O4<'/N2*+"0'//*2+!<1GB/'56+ "01UUNE ^B<=1 !*+"',*4DF"&%/()*+,"-(G%'C*#3& CONSUMERS 89: "0'/1GBU*2 "0**.'<C 92-1C516/2 )*+,"-(2%/,"(2"#3%,4$(.$%4+,%& D-</1<=*</ "0'//*2+,*125M F-*$& >15*?--@+RG15*6 9NUU+L-='5 X1C'1<% H"+%8**3D)@%+,E,+ 9G-==*2 >-N2,_N12* 8=<'/*+,-5'1G+:*C'1 ,E'21G[% !C-<-4'56 F-*$()%"#+: R-6/*2-N6 F-01GG1 :`& ,B64-6+7:12@*/0'2*; >15*?--@+8<6'=M/6 9G-=RNG6*+7SL,S; ,_N12*6E15* "M*+]-/G'6/ :2+P-N/M Y'21G]*1/ ,-5'1GV:*C'1V"215@'<= F--=G*+9G-=+,*125M T-2CE2*66 :NGG*< Y'6'?G*+"*5M<-G-='*6 85*X-5@*/ F?&,4%&&I<#*E%&&,*4"-(5*4'"+'& ,-5'1G3-C*+7T16MR-6/; )*+,"-(=">%&(.4"-9',+& "*5M<-21/' J,/%*():"#,4$ L'<@*C8< )2F()*-?',*4& D-</1<=*</ P1M--+9G-=+,*125M A1'GB:-/'-< XBU* 5*4&?-',4$I)'#"'%$9(H,#>& 9**G-)* :'JR1<*G :*/151.* a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ick MacShane Sam Thompson Sean Cross Mark McCall Giles Van Praagh John Shumway Mark Egan © 2011 508-‐333-‐5115 617-‐901-‐6309 917-‐520-‐3630 203-‐803-‐0794 917-‐903-‐9294 978-‐771-‐4410 617-‐388-‐6686 1 Progress Partners, Inc. www.progresspartners.com