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Page 1
Page 2
Table of Contents
Introduction 4
Chapter I: What is a Mobile App? 5
Chapter II: Why Mobile Apps? 6
Chapter III: How to get Floods of Traffic & Targeted customers 8
Chapter IV: How to generate hundreds of new leads 9
Chapter V: How to make a killing by selling Mobile Apps 10
Conclusion 11
Resources 12
Page 3
Introduction:
If you know anything about mobile devices,
you’ve probably heard that famous phrase
coined by one of the mobile device’s most
prolific creators proclaiming that there’s an
app for pretty much everything. And it’s true.
But here’s a question for you:
Is there an app for your business?
If not, then it’s time to think about creating one…or more. As consumers
become more attached to their mobile devices and more demanding about what
their mobile devices can provide (and provide quickly).
Having a mobile app for your business can be a great way to broaden your
visibility, increase traffic, and connect with customers and clients. The mobile
app is the super step beyond the responsive website.
An app is an extension of your product, and it can enhance success if created
well. An app can allow you to present your product as a solution to your
customers’ problem. They are very effective when they leverage the
effectiveness of your customers’ mobile devices. In other words, the app takes
advantage of the device’s capabilities to show the user how your business can
meet his or her needs.
To Your Success,
Peter Larsen
Page 4
Chapter I: What is a Mobile
App?
The phrase “mobile app” stands for mobile
application. It is application software that is created
to run on mobile devices, such as smartphones and
tablets.
The first mobile applications were around as early as
the end of the 20th century, most of them consisted
of arcade games, calculators, and ring tone editors.
More sophisticated software began appearing on devices in 2008, although
most of them were created for general convenience and included things like a
calendar, weather information, or a contact list.
Apps are great tools because they are easy to download, often free, and they
can make our lives more convenient. Free apps are often free because they sell
advertising space, the basic version is offered for free, or once you download
the app, you have the opportunity to buy more features.
Many businesses offer free apps to make it easier for their customers to
purchase their products and services. This last type of app is where businesses
can really benefit from using apps.
Just like mobile devices made the web portable, mobile apps are making many
of the things we used a browser for ten years ago accessible with a touch.
Page 5
Chapter II: Why Mobile Apps?
In today’s market, virtually everything – from purchasing to trading to payment
– can be performed on mobile devices using apps. In 2014, the revenue from this
outstanding technology is expected to climb to $58 billion. That is a lot of
income and profit generated using apps!
Just take a look at the following facts:
Page 6
80% of time on mobile phones is spent
inside mobile apps. Source
The average customer actively uses 6.5
apps throughout a 30-day period. Source
The average time spent per day on
apps is 94 minutes; 22 minutes less
than on the web. Source
87% of app downloaders have used deal-
of-the-day websites. Source
80% of consumers indicate that
downloading an app meant they were
receptive to receiving texts from the
business. Source
78% of smartphone users access a retail
site via a mobile app. Source
44% of tablet users access a retail site
via a mobile app. Source
Advertising is now the most popular
revenue model for apps. Source
70% of users have 10+ apps. Source
29% of users have 30+ apps. Source
It is beneficial for any business to develop and promote an app to promote their
business, generate leads, and increase traffic. This results in your business
reaping some of the huge estimated revenue. And when you consider that
mobile searches have grown nearly 400 percent in the last year alone, you can
see the advantage your business can attain by having an app.
Get access to the Complete Training click the link below!
https://www.nichevideogalore.com/store/mobile-apps-made-easy/
Page 7
60% of users download 5 new apps a
month. Source
72% of consumers have a more positive
view of a company if they have a
customer service app. Source
Mobile commerce will reach almost
40 billion by the end of the year.
Source
If you offer store mode, customer
engagement increases fivefold. Source
2 out of 3 app users say they use them
every day. Source
24% of the US population uses apps
regularly. Source
61% of Mobile and Tablet users
conduct local business searches on
Apps. Source
As of October of 2013, more than 60
billion mobile apps had been
downloaded. Source
Chapter III: How to get floods
of Traffic/Targeted customers
Once you’ve created a great app, you want people to use it. In other words, you
want that app to drive traffic and get people looking at your business. So how
do you move from creating a fabulous app to using that app as a tool that will
direct users to all your website has to offer? There are actually quite a few ways
to do that.
The Freemium
First, you can use the app to offer your customers something that is called a
“freemium.” You can create two versions of your business’ app – a free version
and an upgraded version.
The Preview
Use a “pilot test” preview group. Your app can be its own “beta test.”
For example, if you have a decorating service, you design a simple app with
some brief info, perhaps a video featuring a few tips on decorating, and the link
to your site.
The Headline
The content on your app is important, especially the link to your site.
Keep references and links to your site at the top of your app screen at all times.
Or rotate “teasers” that call the user to action via “visit our website for even
more ways to _______”
Page 8
Chapter IV: How to generate
hundreds of new leads
One of the greatest ways to use a mobile app for your business is as a tool that
generates leads. Generating a lead is the next step after driving traffic. A lead
goes a step beyond just visiting; that potential customer takes an action, even if
the action is as simple as giving you some useful information.
Leads result in business, so having an app that increases the number of leads will
inherently also increase your business. So how can you do that?
Create the right forms – A mobile screen is only a few inches wide and tall. It
can be frustrating trying to fill out a form using that tiny screen if you use
forms in the traditional way.
Optimizing Content for mobiles – As stated above, a mobile screen is small.
Make sure that your app users are not flooded with impossible to read
content or content that requires endless scrolling. The content should be
frontloaded for instant informative value.
The Right Call to Action – A call to action may look great on a 17” monitor, but
the same image or banner on a mobile screen may be overwhelming. An app
will be used on a mobile device or tablet. ALWAYS keep screen size in mind.
Offer Something of Value – When it comes to leads, the rate of conversion is
usually proportional to the amount of information you ask them to provide. If
you want more information, you need to provide more value.
Get access to the Complete Training click the link below!
https://www.nichevideogalore.com/store/mobile-apps-made-easy/
Page 9
Chapter V: How to make a
killing by selling Mobile Apps
You can make money doing what you have learned here for others. There are a
variety of ways to make money from apps, including paid downloads, exclusive
sponsors, in-app purchases, and in-app advertising. Of course, all of this hinges
on an app being available. Once you learn to make a great app, you can turn
around and create them for other businesses as well.
Flip That App
One way to make money selling mobile apps is by doing something called “app
flipping.” You’ve probably heard of “house-flipping;” someone buys a house,
renovates and renews it, and then sells it for a profit.
Play the Game
Another way to be more certain that you’ll make money selling apps is to focus
on gaming apps. Yes, there are all sorts of apps, from calendars to email to
navigation to organizers. But the number 1 type of app that is downloaded is
the game app. Go where the money is.
Niche Apping
Finding a niche can be a great way to focus you app creating. In addition, when
you develop a variety of apps around a particular theme or approach, then you
can sell them “in bulk” to businesses.
Page 10
Conclusion:
Mobile Apps are extremely easy to creat and manage. It happens the same way
as with everything else in life: things aren’t that difficult. You just need to know
where everything is and how you can properly use it – and there you have it. It’s
the same with Mobile Apps.
Thanks so much for the time you have dedicated to learning how to get the
most advantage of Mobile Apps for you and your business,
Mobile Apps have hit the market to stay.
A lot of money is invested in Mobile Apps, and it’s all for us. Let’s use it and
reach our most precious business goals.
To Your Success,
Peter Larsen
Page 11
Resources
Mobile Apps Videos
✓ http://www.youtube.com/watch?v=Mbh_2eyyIAA
✓ http://www.youtube.com/watch?v=1oiAjeBdKGk
Mobile Apps Tools
✓ http://mobiledevices.about.com/od/mobileappbasics/tp/Top-5-Tools-Multi-
Platform-Mobile-App-Development.htm
✓ http://mashable.com/2013/12/03/build-mobile-apps/
Mobile Apps Training
✓ http://training.appcelerator.com/
✓ http://www.lynda.com/Mobile-Apps-training-tutorials/55-0.html
Mobile Apps Blogs
✓ http://blog.flurry.com/
✓ http://blogs.cio.com/blog/martin-on-mobile-apps
Mobile Apps Forums
✓ http://www.warriorforum.com/search.php?searchid=25547087
✓ http://www.kvraudio.com/forum/viewforum.php?f=166
Mobile Apps Infographics
✓ http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
✓ http://www.marketingtechblog.com/infographic-mobile-apps/
Mobile Apps Affiliate Programs
✓ http://www.androidpit.com/en/android/forum/thread/439672/Become-an-
AndroidPIT-Mobile-Affiliate-Affiliate-program-for-Android-Apps
✓ http://apwords.com/affiliate
Mobile Apps Demographics
✓ http://blog.flurry.com/?Tag=Usage%20Statistics
✓ http://www.getelastic.com/android-vs-ios-demographics-and-mobile-
commerce-activity/
Page 12

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Mobile Apps Made Easy Special Report

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  • 2. Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk. Page 1
  • 4. Table of Contents Introduction 4 Chapter I: What is a Mobile App? 5 Chapter II: Why Mobile Apps? 6 Chapter III: How to get Floods of Traffic & Targeted customers 8 Chapter IV: How to generate hundreds of new leads 9 Chapter V: How to make a killing by selling Mobile Apps 10 Conclusion 11 Resources 12 Page 3
  • 5. Introduction: If you know anything about mobile devices, you’ve probably heard that famous phrase coined by one of the mobile device’s most prolific creators proclaiming that there’s an app for pretty much everything. And it’s true. But here’s a question for you: Is there an app for your business? If not, then it’s time to think about creating one…or more. As consumers become more attached to their mobile devices and more demanding about what their mobile devices can provide (and provide quickly). Having a mobile app for your business can be a great way to broaden your visibility, increase traffic, and connect with customers and clients. The mobile app is the super step beyond the responsive website. An app is an extension of your product, and it can enhance success if created well. An app can allow you to present your product as a solution to your customers’ problem. They are very effective when they leverage the effectiveness of your customers’ mobile devices. In other words, the app takes advantage of the device’s capabilities to show the user how your business can meet his or her needs. To Your Success, Peter Larsen Page 4
  • 6. Chapter I: What is a Mobile App? The phrase “mobile app” stands for mobile application. It is application software that is created to run on mobile devices, such as smartphones and tablets. The first mobile applications were around as early as the end of the 20th century, most of them consisted of arcade games, calculators, and ring tone editors. More sophisticated software began appearing on devices in 2008, although most of them were created for general convenience and included things like a calendar, weather information, or a contact list. Apps are great tools because they are easy to download, often free, and they can make our lives more convenient. Free apps are often free because they sell advertising space, the basic version is offered for free, or once you download the app, you have the opportunity to buy more features. Many businesses offer free apps to make it easier for their customers to purchase their products and services. This last type of app is where businesses can really benefit from using apps. Just like mobile devices made the web portable, mobile apps are making many of the things we used a browser for ten years ago accessible with a touch. Page 5
  • 7. Chapter II: Why Mobile Apps? In today’s market, virtually everything – from purchasing to trading to payment – can be performed on mobile devices using apps. In 2014, the revenue from this outstanding technology is expected to climb to $58 billion. That is a lot of income and profit generated using apps! Just take a look at the following facts: Page 6 80% of time on mobile phones is spent inside mobile apps. Source The average customer actively uses 6.5 apps throughout a 30-day period. Source The average time spent per day on apps is 94 minutes; 22 minutes less than on the web. Source 87% of app downloaders have used deal- of-the-day websites. Source 80% of consumers indicate that downloading an app meant they were receptive to receiving texts from the business. Source 78% of smartphone users access a retail site via a mobile app. Source 44% of tablet users access a retail site via a mobile app. Source Advertising is now the most popular revenue model for apps. Source 70% of users have 10+ apps. Source 29% of users have 30+ apps. Source
  • 8. It is beneficial for any business to develop and promote an app to promote their business, generate leads, and increase traffic. This results in your business reaping some of the huge estimated revenue. And when you consider that mobile searches have grown nearly 400 percent in the last year alone, you can see the advantage your business can attain by having an app. Get access to the Complete Training click the link below! https://www.nichevideogalore.com/store/mobile-apps-made-easy/ Page 7 60% of users download 5 new apps a month. Source 72% of consumers have a more positive view of a company if they have a customer service app. Source Mobile commerce will reach almost 40 billion by the end of the year. Source If you offer store mode, customer engagement increases fivefold. Source 2 out of 3 app users say they use them every day. Source 24% of the US population uses apps regularly. Source 61% of Mobile and Tablet users conduct local business searches on Apps. Source As of October of 2013, more than 60 billion mobile apps had been downloaded. Source
  • 9. Chapter III: How to get floods of Traffic/Targeted customers Once you’ve created a great app, you want people to use it. In other words, you want that app to drive traffic and get people looking at your business. So how do you move from creating a fabulous app to using that app as a tool that will direct users to all your website has to offer? There are actually quite a few ways to do that. The Freemium First, you can use the app to offer your customers something that is called a “freemium.” You can create two versions of your business’ app – a free version and an upgraded version. The Preview Use a “pilot test” preview group. Your app can be its own “beta test.” For example, if you have a decorating service, you design a simple app with some brief info, perhaps a video featuring a few tips on decorating, and the link to your site. The Headline The content on your app is important, especially the link to your site. Keep references and links to your site at the top of your app screen at all times. Or rotate “teasers” that call the user to action via “visit our website for even more ways to _______” Page 8
  • 10. Chapter IV: How to generate hundreds of new leads One of the greatest ways to use a mobile app for your business is as a tool that generates leads. Generating a lead is the next step after driving traffic. A lead goes a step beyond just visiting; that potential customer takes an action, even if the action is as simple as giving you some useful information. Leads result in business, so having an app that increases the number of leads will inherently also increase your business. So how can you do that? Create the right forms – A mobile screen is only a few inches wide and tall. It can be frustrating trying to fill out a form using that tiny screen if you use forms in the traditional way. Optimizing Content for mobiles – As stated above, a mobile screen is small. Make sure that your app users are not flooded with impossible to read content or content that requires endless scrolling. The content should be frontloaded for instant informative value. The Right Call to Action – A call to action may look great on a 17” monitor, but the same image or banner on a mobile screen may be overwhelming. An app will be used on a mobile device or tablet. ALWAYS keep screen size in mind. Offer Something of Value – When it comes to leads, the rate of conversion is usually proportional to the amount of information you ask them to provide. If you want more information, you need to provide more value. Get access to the Complete Training click the link below! https://www.nichevideogalore.com/store/mobile-apps-made-easy/ Page 9
  • 11. Chapter V: How to make a killing by selling Mobile Apps You can make money doing what you have learned here for others. There are a variety of ways to make money from apps, including paid downloads, exclusive sponsors, in-app purchases, and in-app advertising. Of course, all of this hinges on an app being available. Once you learn to make a great app, you can turn around and create them for other businesses as well. Flip That App One way to make money selling mobile apps is by doing something called “app flipping.” You’ve probably heard of “house-flipping;” someone buys a house, renovates and renews it, and then sells it for a profit. Play the Game Another way to be more certain that you’ll make money selling apps is to focus on gaming apps. Yes, there are all sorts of apps, from calendars to email to navigation to organizers. But the number 1 type of app that is downloaded is the game app. Go where the money is. Niche Apping Finding a niche can be a great way to focus you app creating. In addition, when you develop a variety of apps around a particular theme or approach, then you can sell them “in bulk” to businesses. Page 10
  • 12. Conclusion: Mobile Apps are extremely easy to creat and manage. It happens the same way as with everything else in life: things aren’t that difficult. You just need to know where everything is and how you can properly use it – and there you have it. It’s the same with Mobile Apps. Thanks so much for the time you have dedicated to learning how to get the most advantage of Mobile Apps for you and your business, Mobile Apps have hit the market to stay. A lot of money is invested in Mobile Apps, and it’s all for us. Let’s use it and reach our most precious business goals. To Your Success, Peter Larsen Page 11
  • 13. Resources Mobile Apps Videos ✓ http://www.youtube.com/watch?v=Mbh_2eyyIAA ✓ http://www.youtube.com/watch?v=1oiAjeBdKGk Mobile Apps Tools ✓ http://mobiledevices.about.com/od/mobileappbasics/tp/Top-5-Tools-Multi- Platform-Mobile-App-Development.htm ✓ http://mashable.com/2013/12/03/build-mobile-apps/ Mobile Apps Training ✓ http://training.appcelerator.com/ ✓ http://www.lynda.com/Mobile-Apps-training-tutorials/55-0.html Mobile Apps Blogs ✓ http://blog.flurry.com/ ✓ http://blogs.cio.com/blog/martin-on-mobile-apps Mobile Apps Forums ✓ http://www.warriorforum.com/search.php?searchid=25547087 ✓ http://www.kvraudio.com/forum/viewforum.php?f=166 Mobile Apps Infographics ✓ http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/ ✓ http://www.marketingtechblog.com/infographic-mobile-apps/ Mobile Apps Affiliate Programs ✓ http://www.androidpit.com/en/android/forum/thread/439672/Become-an- AndroidPIT-Mobile-Affiliate-Affiliate-program-for-Android-Apps ✓ http://apwords.com/affiliate Mobile Apps Demographics ✓ http://blog.flurry.com/?Tag=Usage%20Statistics ✓ http://www.getelastic.com/android-vs-ios-demographics-and-mobile- commerce-activity/ Page 12