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Golden Rule for the Web - #eduGuruSummit

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Why you cannot outsource a sustainable redesign project, but jump starting it has to come from the outside. We all know what annoys us online, why do we keep doing it to our users?

Working internally you come across various motivations and keeping the users front and center can be difficult. Learn strategies and techniques to keep the end user top of mind and driving decisions.

Publicado en: Tecnología
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Golden Rule for the Web - #eduGuruSummit

  1. 1. The golden rule of the web#eduGuruSummit @nickdenardis
  2. 2. #eduGuruSummit @nickdenardis
  3. 3. Nick DeNardis Associate Director of Web Communications Wayne State University http://wayne.edu/ Host of EDU Checkup http://educheckup.com/ Writer for .eduGuru http://doteduguru.com/ Curator of EDU Snippits http://edusnippits.com/#eduGuruSummit @nickdenardis
  4. 4. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
  5. 5. Maintaining a website is like maintaining a building A single department might look like a ranch in the suburbs#eduGuruSummit @nickdenardis
  6. 6. But in reality it is just a floor in a giant skyscraper.#eduGuruSummit @nickdenardis
  7. 7. You wouldnt want to wander around a skyscraper Why do we let it happen to our users?#eduGuruSummit @nickdenardis
  8. 8. Get in & get out Spotting pain points on other sites is easy#eduGuruSummit @nickdenardis
  9. 9. #eduGuruSummit @nickdenardis
  10. 10. #eduGuruSummit @nickdenardis
  11. 11. The curse of knowledge You are no longer an outsider#eduGuruSummit @nickdenardis
  12. 12. Curses are myths#eduGuruSummit @nickdenardis
  13. 13. Only YOU can stand up for your users Every day will be a struggle#eduGuruSummit @nickdenardis
  14. 14. Ace the checkup test Homepage Degree List Requirements Next Step • Admission • Request • Degree Information Program • Outcomes • Schedule a Visit • Faculty • Contact • Students Advisor • Alumni • Find Contact • Research Information • Advisors#eduGuruSummit @nickdenardis
  15. 15. Common pain points • Missing content • Duplicate content • Obstructed content • Dead ends • PDFs • Silos#eduGuruSummit @nickdenardis
  16. 16. Missing content What Why? • Upcoming Deadlines • More important things to do • Program Information • Assigning responsibilities • Contact Information • Lack of time • Coming Soon • Lack of knowledge#eduGuruSummit @nickdenardis
  17. 17. Missing content#eduGuruSummit @nickdenardis
  18. 18. Missing content#eduGuruSummit @nickdenardis
  19. 19. Duplicate content What Why? • Inbound links • Bulletin information • Multiple owners • Admission requirements • Multiple initiatives • Faculty profiles • Assuming existing information • Forms, forms, forms isn’t findable#eduGuruSummit @nickdenardis
  20. 20. #eduGuruSummit @nickdenardis
  21. 21. #eduGuruSummit @nickdenardis
  22. 22. Requirements Confusion#eduGuruSummit @nickdenardis
  23. 23. #eduGuruSummit @nickdenardis
  24. 24. #eduGuruSummit @nickdenardis
  25. 25. “I already filled out that form” What do you mean? Google gave me this one!#eduGuruSummit @nickdenardis
  26. 26. Duplicate Forms#eduGuruSummit @nickdenardis
  27. 27. Obstructed content What Why? • “Wow” factor • Non user controlled animation • Different goals • Slow interactions • Laziness • Inaccessibility • Lack of information#eduGuruSummit @nickdenardis
  28. 28. Slow Interactions#eduGuruSummit @nickdenardis
  29. 29. Dead Ends#eduGuruSummit @nickdenardis
  30. 30. Dead ends Looking for: Why? • Request information • Contact an advisor • Lack of maintenance • View course description • Oversight • Directions to an office/event • Assumptions • Apply!#eduGuruSummit @nickdenardis
  31. 31. #eduGuruSummit @nickdenardis
  32. 32. PDFs What Why? • Over used • Laziness • Under used • Lack of Knowledge • Accessibility Issues#eduGuruSummit @nickdenardis
  33. 33. Overused#eduGuruSummit @nickdenardis
  34. 34. Unnecessary#eduGuruSummit @nickdenardis
  35. 35. Silos • “My users are different” • “My site needs to have movement, it needs Flash” • “We have our own IT people, they can handle it” • “The university tools are too limiting” • “We need close control over everything we are doing”#eduGuruSummit @nickdenardis
  36. 36. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
  37. 37. Solutions There is no "easy" button#eduGuruSummit @nickdenardis
  38. 38. Content audits#eduGuruSummit @nickdenardis
  39. 39. Do you own this? Step #1 to running a successful website http://www.contentstrategy.com/#eduGuruSummit @nickdenardis
  40. 40. Before#eduGuruSummit @nickdenardis
  41. 41. After#eduGuruSummit @nickdenardis
  42. 42. Personas#eduGuruSummit @nickdenardis
  43. 43. #eduGuruSummit @nickdenardis
  44. 44. #eduGuruSummit @nickdenardis
  45. 45. Content ownership • Structure of CMS Your • IT infrastructure Users • Lack of sharing Own • Static pages Your • Trapped in MS Word Content#eduGuruSummit @nickdenardis
  46. 46. #eduGuruSummit @nickdenardis
  47. 47. Feedback loops#eduGuruSummit @nickdenardis
  48. 48. Idea Testing Sketch Implement#eduGuruSummit @nickdenardis
  49. 49. Idea#eduGuruSummit @nickdenardis
  50. 50. Sketch#eduGuruSummit @nickdenardis
  51. 51. Implementation#eduGuruSummit @nickdenardis
  52. 52. Testing#eduGuruSummit @nickdenardis
  53. 53. Testing#eduGuruSummit @nickdenardis
  54. 54. Refine#eduGuruSummit @nickdenardis
  55. 55. Communicate#eduGuruSummit @nickdenardis
  56. 56. Communication = Trust#eduGuruSummit @nickdenardis
  57. 57. Blog, post often#eduGuruSummit @nickdenardis
  58. 58. #eduGuruSummit @nickdenardis
  59. 59. #eduGuruSummit @nickdenardis
  60. 60. #eduGuruSummit @nickdenardis
  61. 61. #eduGuruSummit @nickdenardis
  62. 62. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
  63. 63. Books • Rocket Surgery Made Easy Steve Krug • Content Strategy for the Web Kristina Halvorson • Web Form Design Luke Wroblewski • Neuro Web Design Susan M. Weinschenk#eduGuruSummit @nickdenardis
  64. 64. Tools • CrazyEgg.com • Woopra.com • Websort.net • Wordpress.com • Tumblr.com#eduGuruSummit @nickdenardis
  65. 65. CrazyEgg#eduGuruSummit @nickdenardis
  66. 66. Woopra#eduGuruSummit @nickdenardis
  67. 67. Woopra#eduGuruSummit @nickdenardis
  68. 68. Websort#eduGuruSummit @nickdenardis
  69. 69. Questions?#eduGuruSummit @nickdenardis
  70. 70. Thank you http://slideshare.net/nickdenardis/#eduGuruSummit @nickdenardis
  71. 71. Photo Credits • http://www.flickr.com/photos/jenniferbrooke/4903005798/ • http://www.flickr.com/photos/lobraumeister/3719898954/ • http://www.flickr.com/photos/rowmuse/309535784/ • http://www.flickr.com/photos/traftery/4773457853/ • http://www.woopra.com/features/visitor-tracking/#eduGuruSummit @nickdenardis

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