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Purple cow
- 3. Different P’s of marketing
- 8. CREATE REAMRKABLE PRODUCT THAT THE RIGHT PEOPLE SEEK OUT INSTEAD OF CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING
- 10. AFTER ONE PURPLE COW
Notas del editor
- Transform your business by being remarkable… by Seth Godin
- What if one fine day you get see purple standing in front of you… won’t u be surprised, astonished, wondering what on earth is this.. You will be infact happy to see somethng different.. U will find it interesting in contrast to the ordinary brown cow that is dull n boring or we can say the routine cow…
- Schindler elevator corp. .. Elevators are big investment in the buildings with atleast four stories else they useless to purchase… and even bothered users in the building to keep waiting in the elevator for long before reaching their destination… then Schindler elevator corp. Launched elevator with control panel where user can key his floor and gets to know which elevator will take him to the his floor without waiting ofcourse..
- Beetle example- when the old beetle was first launched it was a flop later with the help of lot of advertisement sales went up… but the case of new beetle is all together a different story.. It spoke for itself and marketed itself… wen it was on roads along with the SUVs it got noticed.. Every one liked it and became a success story..
- Curad cutting bandage market… launched bandages with characters printed on them. Kids, largest consumers of small bandages loved them and every kid wanted to wear it and so was the case with their parents… hence took away piece of market share from band-aid
- Add purple cow to your product and have targeted ads….
- Sneezers are people who are satisfied with the service or the product and spread IDEA-VIRUS… ideas that spread rapidly is known as idea-virus
- Figure out how to expand its lifespan & profit from it as long as possible create a working environment in which you have chance of inventing another “PURPLE COW” in time to replace first one when its benefits start to wane