A comprehensive introduction to video compression and delivery standards for optimizing content delivery to mobile and desktop devices. This session will provide an overview with everything you need to know about editing, preparing and delivering the highest quality video and audio to your audience. We'll discuss techniques and interactivity that can be added as well as the latest standards and how you can take advantage of open source, free compression tools, as well as the latest applications for getting the smallest file sizes and the highest quality. We'll also introduce you to the hardware and software that is needed to create your own in-house studio for under $1,500.

1. Compressing
Mediafor desktop and
mobile delivery
Nick Floro
Nick@sealworks.com
@NickFloro

2. A file that tells a device what kind of
media to present and when to present it.
‣ Video
‣ Audio
‣ Text
‣ Interactivity
‣ Tracks
Media

3. 1991

4. 1999

5. Pixel Doubling

6. Pixel Doubling
Delivery everywhere

9. Capture to delivery and beyond
The Production Process
Video / Audio Assets Compression Authoring Delivery

10. Standards Matter
MP3/
AAC
Player
Surround
SoundCD
Digital
CameraDVDStereo
Video
CameraHDTV
Phone
Tablet

11. MPEG-1/
MPEG-4
audio
MPEG-2RedBook JPEGAC-3FM DV
NTSC/
PAL
Phone
Tablet
Standards Are Everywhere

12. Video

13. less then 8mb
MPEG-4: The MPEG for the Internet
1 minute of video at HD 1920 x1080
600mb

14. less then 500mb
35gb
MPEG-4: The MPEG for the Internet
60 minutes of video at HD 1920 x1080

15. HD 1080i
1920 x 1080
Pixels
Guidelines for Compression

16. HD 1080i
1920 x 1080
SD 480P
720 x 480
Pixels
Guidelines for Compression

17. HD 1080i
1920 x 1080
Selecting a Size
Guidelines for Compression
240 x 135
480 x 270
960 x 540

18. 240 x 135
Content Placement
Guidelines for Compression

24. HD 1080i 1920 x 1080
How Compression Works
Guidelines for Compression
pixel size (width | height)
frame rate data rate

25. Frame Rate
Guidelines for Compression
29.97 fps

26. 29.97 fps 15 fps
Frame Rate
Guidelines for Compression

27. Data Rate Target: Broadband 800-1200 kbs
Mobile 100-300kbsGuidelines for Compression

28. Tips & Hints
Key Frames: 4 x fps
Guidelines for Compression

29. Guidelines for Compression
2 Pass Variable Bit Rate

30. Guidelines for Compression
2 Pass Variable Bit Rate

31. Tips & Hints
Compression
‣ Frame Rate: 15 fps
‣ Key Frames: 4 x fps
‣ Data Rate
– broadband > 800kbs
– mobile < 300kbs
‣ 2 Pass Variable Bit Rate
QuickTime: H264
Flash: H264
Guidelines for Compression

32. Smart Phones

33. Get familiar with your device

34. Focus: faces

35. Focus: scene

36. Exposure and Color Balance

37. Shoot Horizontally

38. Angles + Planning

39. Zoom - Setting Scene

40. Zoom - Setting Scene

41. Lighting

42. Camera Angle

43. Prep

44. Audio

45. Selecting a Microphone
USB Connects Directly to Computer
Samson CO1U USB
Condenser Microphone $70
Logitech USB Desktop
Microphone $20
Logitech ClearChat Pro
USB Headset $40
Blue Microphones Yeti
USB Microphone $149
Blue Microphones Snowball
USB Microphone $89

46. Audacity
http://audacity.sourceforge.net/
EasyVoipRecorder Recorder (Windows)
http://www.easyvoiprecorder.org/
Hot Recorder (Windows)
http://www.hotrecorder.com/
Call Recorder (Mac OS X)
http://www.ecamm.com/mac/callrecorder/
Skype
Record Directly

47. Rode smartLav+
Lavalier Microphone
for Smartphones $79

48. Stereo or Mono
Guidelines for Compression

49. Selecting a Kilohertz
Guidelines for Compression
44khz 22khz
A kilohertz (kHz) is a unit of frequency equal to 1,000 hertz (1,000 cycles per second)

50. • 11mb 16bit 44khz Stereo
• 2.8mb 16bit 22khz Mono
• 500k MP3 64k 22khz Mono
Compressing Audio
60 Seconds

51. Compressing Audio
60 Minutes
30mb660mb 60 minutes Compressed
MP3 Audio
60 minutes of
Uncompressed Audio

53. Podcasts on the Go
AudioBoom Mobile App

54. Built-in Recorder

55. Tips & Hints
• 16 bit Mono 22 khz
• MP3 64kbit/s Mono 22khz
Guidelines for Compression

56. Lower Costs in Digital

57. Setting up a Studio
Costs
Computer $899 Software $595 Camera / Studio $1,470
Adobe Premiere or Final Cut $300
Boris Chroma FX $295
HD Video $400 32gb Video SD $25
Green Screen $200
Lavalier Microphone $295Tripod $125
Flood Lighting $395
Apple iMac $1,099
MacBook $899

58. New Form Factors
Delivering Content Everywhere

59. WebM
Google
H264 | MPEG 4
Apple | Microsoft
mp4
Formats to choose from:
Select a format for delivery

60. WebM
Google
H264 | MPEG 4
Apple | Microsoft
mp4
Formats to choose from:
Select a format for delivery

61. Fast Start
Web Delivery: HTTP Streaming
Development Web Server | LMS | CMS
Clients

63. Pixel Doubling

64. Pixel Doubling

65. CDN
Content Delivery Networks
Development
East Coast Client
West Coast Europe
Web Server | LMS | CMS

66. Adobe Media Encoder
Handbrake
Wondershare
Telestream Episode
Rapid Tools
QuickTime Pro
Sorenson Squeeze
Compressing Content

67. HandBrake
OpenSource for Mac/Win/Linux
• MPEG-4
• H.264

69. One Tool for Everything
• MPEG-4
• Flash SWF
• Flash FLV
• QuickTime
• Real media
• MPEG 1/2
• MP3 Audio
Telestream Episode

70. • Batch
• Editing
• Effects
• Filters
• Tools
Adobe Premiere CC

71. Adobe Premiere Clip

73. ResourcesTo help you grow.

74. TriPod Stand
$12.95
Tablet Tripod
MonoPod
Charger-City Exclusive 7" to 11" $25

75. Development:
Capturing & Working
with Media

76. explainEverything.com

77. VideoShop - Video Editor

78. brightcove.com

79. telestream.net/episode/

80. aws.amazon.com/cloudfront/

81. jingproject.com

82. jwplayer.com

83. ted.com

85. twitter.com

86. lrnchat.com

87. Adobe Capture CC

88. slideshare.net/nickfloro

89. Thank You
Nick Floro
sealworks interactive studios
nick@sealworks.com
www.sealworks.com
twitter.com/NickFloro
Download the Presentation at:
slideshare.net/nickfloro