Learn more about how to use Twitter to be successful with your business.

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SOCIAL MEDIA TALK
Twitter

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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI,
I’M NICKI HICKS!

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redvinestudio
redvinestudio
redvinestudio
red-vine-web-studio
Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING TWITTER
FOR YOUR
BUSINESS?

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WHAT’S THE POINT OF USING TWITTER FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS TWITTER
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW TWITTER STATISTICS
1
There are over 310 million users
on Twitter
2
100 million people are actively
using Twitter every day
3
49% of Twitter users follow
brands or companies, compared
to 16% of overall social networks
4
42% learn about
products/services, 41% provide
opinions about products/services,
and 19% seek customer support
Statistics above are from Digital Trends, SEC, and Convince & Convert.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.
4 Discover who is talking about your industry.

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
TWITTER.
NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT
Choose a username (or handle) that makes sense.

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STEP 1: CREATE YOUR ACCOUNT

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STEP 1: CREATE YOUR ACCOUNT

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STEP 2: GROW YOUR TWITTER AUDIENCE
1
Ask friends, family, and clients to
follow you.
2
Add your links…everywhere.
Include “tweet” options on your
blog and email signature, too.
3 Create ads.
4
Engage your audience with
content on your page, mentioning
others, and using hashtags.

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HOW DO YOU MENTION SOMEONE?
Mentioning someone on Twitter is similar to Facebook. If you want
a person (or another company) to see that you mentioned (or
tweeted at) them, simply use “@[their handle].”
For example:

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WHAT IS A HASHTAG?
A hashtag is a word or phrase directly following the # symbol that
depicts particular (searchable) content.
For example:

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STEP 3: CREATE CONTENT
1 Whether your own posts (past or present) or others,
blogposts are a great way to engage your audience
and drive traffic.
BLOGPOST S
2 This is content specifically created to convert visitors.
Examples include: whitepapers, eBooks, infographics,
and more.
CONT ENT OFFERS
3 If your email newsletters are archived on your
website, share it with your social media audience, too.
EM AIL NEWSLET T ER S
4 When you create a press release, share it on your
social media channels for even more reach.
PRESS RELE ASE S OR INDUST RY NEW S
5 Whether a hosted video (on a site like YouTube) or a
direct upload to your social account, share videos.
VIDEO S
6 Photos should be part of every post, if possible. Posts
with photos are engaged with more often than those
without.
PHO T O S
7 From questions to FAQs to quizzes, engage your
audience by prompting them to interact with you.
INT ER ACT I V E CONT ENT
8 These posts can be salesy, show personality, and/or
simply give your audience an idea of what goes on in
your business on a daily basis.
“A DAY IN T HE LIFE”

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STEP 4: CONTINUE TO GROW YOUR TWITTER FOLLOWING
1
Put links to your Twitter
account everywhere.
2
Share to your Facebook,
LI, and other social
profiles to increase reach.
3
Find and follow new
potential accounts that
align with your target
audience.
4 Engage your audience with
content that makes sense.

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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website.
Focus on where visitors are coming from.
VISIT S
2 Next, look at where you are getting the most engagement
from on your blog and social media between comments,
likes, etc.
ENG AG EM E NT
3 Then, measure leads. How many contact forms or email
signups did you get?
LEAD S
4 Last – and most importantly – how many sales were made?
Backtrack to identify where those conversions came from
and continuously improve your process.
CONVERSIO N S

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TWITTER MEASUREMENT: TWITTER ANALYTICS
View your Twitter Analytics at
https://analytics.twitter.com/.

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TWITTER MEASUREMENT: 3RD PARTIES (SPROUT SOCIAL)

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TWITTER MEASUREMENT: GOOGLE ANALYTICS

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TWITTER ADVERTISING
Check out your advertising options at
https://ads.twitter.com/.

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QUESTIONS