Learn best practices for your website and increase the usability. Now your website is up and running and it's easy to use, what do you need? Why, some Search Engine Optimization, of course!

1. FLYTE SCHOOL
Web Design for Action and
Search Engine Optimization: Rank
Higher, Sell More!
Rich Brooks Nicki Hicks
flyte new media flyte new media
http://www.flyte.biz http://www.flyte.biz
http://www.flyteblog.com http://www.maine-seo.com
http://twitter.com/therichbrooks http://twitter.com/nickihicks

2. WEB SITE BASICS
• What You’ll Need
• Domain Name
• Registrar
• Host

3. WEB SITE PLANNING
• Questions to Answer
• Identify your business goals
• Identify your audience
• Identify their goals at the site

4. WEB SITE PLANNING
• First Steps
• Keyword analysis
• Site Outline
• Wireframes

5. WEB SITE PLANNING
• Possible Enhancements
• E-commerce
• Interactivity/Community
• A/V
• CMS

6. WEB SITE PLANNING
• Design is subjective; focus on UI
• Branded
• Navigation
• User-centric

7. WEB DEVELOPMENT
• Rules for An Effective Home Page
• Talk about your visitors, not yourself
• Get them to take an action
• Calls-to-Action

8. WEB DEVELOPMENT
• Rules for An Ineffective Home Page
• Splash Page / Flash Intro
• Slow loading, graphic heavy
• Too many options

9. IMPORTANT PAGES
Balance bet ween
free and fee; give
enough for users
and the SE’s
• “Free Stuff”
• Email newsletters, Articles
• Worksheets, Calculators
• Screen savers, mp3 files....

10. IMPORTANT PAGES
• Portfolio
• Display only your best work
• Case studies
• Consider how often you’ll update it

11. IMPORTANT PAGES
• FAQs
• Great for SEO
• Teased from home page (anchor text)

12. IMPORTANT PAGES
• Contact Info
• Make it easy to find
• Use a contact form

13. IMPORTANT PAGES
• Press Room
• Press Releases
• Info for journalists
• High-res photos
• Media appearances

14. IMPORTANT PAGES
• About Us
• Not home page worthy
• Ultimately, it’s important to some
• Mission, history, staff, photos

15. WHAT IS SEO?
• On-page factors
• Off-page factors

16. WHAT IS SEO?
• On-page factors
• Off-page factors

17. ON-PAGE FACTORS
• Is it intuitive?
• Usability
• Information Architecture
• Intra-site links
• Keywords on the page

18. KEYWORD RESEARCH:
WHAT ARE PEOPLE SEARCHING FOR?
• Brainstorm keywords
• Talk to your volunteers and donors
• “What would you type into Google to find
my website?”
• Get a keyword analysis

19. KEYWORDS: WHERE DO THEY GO?

20. KEYWORDS: WHERE DO THEY GO?

21. KEYWORDS: WHERE DO THEY GO?

22. KEYWORDS: WHERE DO THEY GO?

23. KEYWORDS: WHERE DO THEY GO?

24. KEYWORDS: WHERE DO THEY GO?

25. KEYWORDS: WHERE DO THEY GO?

26. WHAT YOU CAN DO NOW:
ON-PAGE OPTIMIZATION
• Anticipate your visitors’ needs
• What is your call-to-action?
• What are people searching for?
• Keyword Analysis

27. WHAT YOU CAN DO NOW:
ON-PAGE OPTIMIZATION
• Anticipate your visitors’ needs
• What is your call-to-action?
• What are people searching for?
• Keyword Analysis

28. OFF-PAGE FACTORS
• Incoming links
• Local Search
• Social Media
• Video
• Images

29. INCOMING LINKS:
THE MORE, THE BETTER
• Volunteer Maine: www.volunteermaine.org/
• Volunteer Match: www.volunteermatch.org/
• iParticipate: http://iparticipate.org
• Associations (e.g. Maine Association of Nonprofits)
• Area bloggers
• Websites about your cause

30. LOCAL SEARCH

31. LOCAL SEARCH ENGINES
• Best of the Web: http://local.botw.org/
• Bing Local: https://ssl.bing.com/listings/ListingCenter.aspx
• Google Maps: http://www.google.com/local/add
• Insider Pages: http://www.insiderpages.com/
• Localeze: http://www.localeze.com/
• Superpages: https://yellowpages.superpages.com/profiler/
login_import.jsp?
• Yahoo Local: http://listings.local.yahoo.com/csubmit/index.php
• Yellow Pages: http://www.yellowpages.com/
• Yelp: http://www.yelp.com/

32. ASK FOR REVIEWS

33. WHAT YOU CAN DO NOW:
OFF-PAGE OPTIMIZATION
• Submit your organization to area
volunteer listings
• Ask for links from bloggers and websites
• Submit your organization to local search
listings
• Ask for reviews from volunteers and
colleagues

34. THANK YOU

35. THANK YOU
Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101 Nicki Hicks
http://www.flyte.biz http://www.flyte.biz
http://www.flyteblog.com http://www.maine-seo.com
http://twitter.com/therichbrooks http://twitter.com/nickihicks