1. Listly
Listly for Brands/
Solving the hard problem of
consumer participation
• Lets people vote
• Lets people contribute
• Lets people share, embed
Lets your content evolve & accrue value over
time (attracting more people/ participation)

2. Listly
One Listly/
Five integrated themes
1. Numbered Lists as Living "Social" Content
2. Crowdsourcing / Collaboration Platform
3. Reusable/Embeddable (like Slides/Video)
4. Authoring & Publishing Platform (unlike slides)
5. Content transcends paid/owned/earned media

3. Listly
One Tool/
Many Ways to Publish
• Listicle Content (create your own Buzzfeed)
• Playlists - Videos, Slides, Audio etc
• Contests - Sourcing / Ranking tool
• Organize/Share - Posts, People, Blogs & Citations
• Research Alone/Together - Curate best content
Many ways to mobilize your audience to create
exposure, reach, sharing & real human participation

4. Listly
One Media/
Helping integrate & leverage paid,
owned & earned media (POEM)
http://www.titan-seo.com/NewsArticles/trifecta.html

5. Listly
Always be Authoring
Unlike Slides/Video, Listly
lists evolve beyond publishing
• Letting many people contribute
• Letting content evolve over time
• Letting content disseminate across the web
Content Networks & list posts work, Listly just
makes them multi-contributor, socially sourced &
ever changing

6. Listly
Listly
Case Studies / Use Cases
Depending on the brand, use case & execution
brands have generated lists with 8k participants,
500k views and 500+ blog posts with embedded
lists.
!
While the use cases vary, the outcomes are similar -
views, participation & reach
#1 Contests
#2 Speaker Sourcing
!
#3 Sharing /Sourcing
#4 Personal Branding

7. Listly
#1 Contests
Edublogs & GSummit
• Seed a list of contestants (blogs, people,
brands, places etc)
• Embed on your blog & promote
• Invite people to suggest and rank favourites
• Empower people to embed on their blog
• It's a timeless formula for engagement

8. Listly
#2 Speaker Sourcing
TFT, Collaboris, Orbit Media &
Marketo
• Sourcing speakers for events is a great way
to promote your event and to leverage your
community to build your community
• Both TFT & Collaboris ran massively
successful 24 Hour Virtual Events using
Listly

9. Listly
#3 Sharing Resources &
Crowdsourcing Ideas
Content Marketing Institute,
Duct Tape Marketing, Hubspot,
Inquirer & Lincolnite
Sharing & sourcing the best resources across
the web is a simple way to involve your
audience and to grow their emotional
connection to your brand

10. Listly
#4 Personal Branding
Ted Rubin, Amy Vernon,
Andy Crestodina, Ric Dragon, Dan
Polley & Beth Kanter
• Tracking your guest posts, citations &
collaborative blog rolls
• These simple tasks are done more
efficiently with Listly making your brand
more accessible/shareable

11. Listly
List Metrics
85k views,
20+ Embeds &
1.5k + Helpers
http://list.ly/list/Bn0-best-group-blog-2013-edublog-awards
http://blog.list.ly/2013/12/17/contests-amplify-content-800x/

12. Listly
Amplify
34x
85.58k views
vs 2.49k if not using Listly
!
Listly lets brands earn
“EARNED” media (in this
case 75.6k views
!
Listly removes significant
friction to let ideas spread
!
See: Slides 11-16
Owned
Blog
Views
Self Hosted
Content
Earned
75627
Listly
7462
Owned
2491
Media
Networks
vs
http://list.ly/list/Bn0-best-group-blog-2013-edublog-awards
http://www.slideshare.net/nickkellet/infosnackers-guide-to-the-galaxy-
embracing-short-form-ephemeral-realtime-content-lavacon2014

13. Listly
User Metrics
24 Lists,
475k Views,
7.8k Helpers,
740 Embeds
http://list.ly/edublogs
http://blog.list.ly/2013/12/17/contests-amplify-content-800x/

14. Listly
Case Study Links
Explore where each list has been embedded & where people voted from
!
Brands can build an active community of helpers on Listly
• Edublogs
• GSummit
• TFT & Biz Model
• Collaboris & SP24
• Marketo
• Orbit Media
• Content Marketing Institute
• Duct Tape Marketing
!
• Hubspot
• Phily Inquirer
• Lincolnite
• Ted Rubin
• Amy Vernon
• Andy Crestodina
• Ric Dragon
• Dan Polley
One platform, many options to publish & evolve

15. Listly
AND & OR
The power of Listly is the blend
• Create & Curate
• Read & Write
• Publish & Evolve
• Own & Disseminate (via Blogs)
• Curated Resources & Original Listicles
• Seed & Crowdsource
• Disseminate Ideas & Gather Feedback
One platform, many options to publish & evolve