Content Got Needs?
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ReThinking Maslow in the Age of Social. Explore the 5 needs of Social Content I feel like I could write an essay on this - even a book. Perhaps I will, but all good ideas need a framework. If an idea garners curiosity you can always go deeper. More here and more to follow. http://blog.list.ly/2014/09/04/content-got-needs/ and here http://list.ly/list/QuF-hierarchy-of-needs-for-social-content-in-the-age-of-hybrid-media
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Content Got Needs?
- 2. ReThinking Maslow In The Age Of Social Marketing: Exploring Content’s 5 Social Needs Listly
- 3. 1 InTeRnEt FoOd = TrAfFiC SeLf EsTeEm LoVe SaFeTy PhYsIoLoGiCaL PhYsIoLoGiCaL nEeDs Be hEaRd Be SeEn Be FoUnD Listly
- 4. Listly PhYsIoLoGiCaL nEeDs InTeRnEt FoOd = TrAfFiC Be SeEn SeLf EsTeEm LoVe SaFeTy Be FoUnD Be hEaRd AdD AuDiO AdD ViDeO AdD ImAgEs OvErLaY TeXt & QuOtEs CoMmUnIcAtE vIa iNfOgRaPhIcS TeXt (tHe rOoT oF aLl dIsCoVeRy] TiTlE (ThE HoOk tO SoCiAl ShArInG] TaGs / CaTeGoRiEs & KeYwOrKs (tHe aNcHoRs) PhYsIoLoGiCaL
- 5. LiNk& EmBeD SoCiAl MaTh OwN yOuR HoMe SeLf EsTeEm LoVe SaFeTy PhYsIoLoGiCaL SaFeTy nEeDs : 2 BuIlD YoUr CoNtEnT ShElTeR(s) Listly
- 6. SaFeTy nEeDs : BuIlD YoUr CoNtEnT ShElTeR(s) LiNk & EmBeD SeLf EsTeEm LoVe SaFeTy SoCiAl MaTh OwN yOuR HoMe gRoW rOoTs & oUtPoStS JuGgLe OwNeD [0], EaRnEd[e] & ShArEd[s] MeDiA PaId = $ bUdGeT - $ [O +E +S.] MeDiA GaThEr yOuR cOnTeNt oN yOuR bLoG OwNeD MeDiA iS tHe cOrNeRsToNe oF sAfEtY PhYsIoLoGiCaL Listly
- 7. FoStEr cOmMuNiTy tHiNk GeNeRoSiTy aSsEmBlE yOuR ArMy SeLf EsTeEm LoVe SaFeTy PhYsIoLoGiCaL LoVe & BeLoNgInG : 3 CoZy CoNtEnT / SoCiAl CaMpFiRe Listly
- 8. LoVe & BeLoNgInG : CoZy CoNtEnT / SoCiAl CaMpFiRe SeLf EsTeEm LoVe SaFeTy tHiNk GeNeRoSiTy aSsEmBlE yOuR ArMy FoStEr cOmMuNiTy bE sEeN aS a cOnNeCtOr HeLp pEoPlE wHo’s wOrK yOu lIkE HeLp oThErS fOr nO gAiN ExPlOrE uP & dOwN yOuR vAlUe cHaIn Listly WhO ArE yOuR cUsToMeRs? yOuR sUpPlIeRs? PhYsIoLoGiCaL InVoLvE pEoPlE tO sHaPe aNd sHaRe yOuR sToRy
- 9. EsTeEm : 4 SeCuRiTy & StAtUs BuIlD CoNfIdEnCe ThAnK & CoNnEcT iNvOlVe pEoPlE tO sHaRe yOuR sToRy SeLf EsTeEm LoVe SaFeTy PhYsIoLoGiCaL ShArEd ViSiOn Listly
- 10. EsTeEm : SeCuRiTy & StAtUs SeLf EsTeEm LoVe SaFeTy ThAnK & CoNnEcT ShArEd ViSiOn BuIlD CoNfIdEnCe vIa SoCiAl PrOoF ThAnK yOuR aRmY CoNnEcT pEoPlE wHeN yOu sEe vAlUe & cOmMoN iNtErEsT ShArE yOuR vIsIoN & yOuR gOaLs Listly sHaRe yOuR aChIeVeMeNtS & mIlEsToNeS PhYsIoLoGiCaL hElP pEoPlE fInD yOu bY yOuR sHaReD vAlUeS/pAsSiOnS
- 11. SeLf-aCtUaLiZaTiOn : 5 cOmMuNiTy & CoNtEnT bElOnGiNg Be YoUr BeSt hElP pEoPlE fInD yOuR bY yOuR sHaReD vAlUeS SeLf EsTeEm LoVe SaFeTy PhYsIoLoGiCaL SeEk MaStErY FiNd yOuR RoLe Listly
- 12. SeLf-aCtUaLiZaTiOn : cOmMuNiTy & CoNtEnT bElOnGiNg SeLf EsTeEm LoVe SaFeTy SeEk MaStErY FiNd yOuR RoLe Be YoUr BeSt LeT cOnTeNt bEtTeR iTsElF lEaRn fRoM yOuR cReAtIoN eXpErIeNcE LeArN fRoM yOuR cOmMuNiTy WhAt rOlE wIlL yOuR cOnTeNt PlAy? FiNd yOuR cOnTeXt & YoUr TiGeR eXpReSs yOuRsElF tO fUlL eFfEcT PhYsIoLoGiCaL Listly
- 13. Listly Meet your content & your community needs needs with collaborative, embeddable lists Self-Actualization Esteem Love & Belonging Safety Physiological Find your role, perhaps as a curator, creator or community leader. Then master your niche/art together. Lists are an open way to share your passions. Letting people help gives status & builds bonds. Let people embed your lists & contribute to foster community & help build an army of fans. Create Listly lists to embed on your blog (like slides & videos), except Listly is also for content authoring. Simple, SEO-tagged numbered-lists. Easy to author, interactive & visually appealing. Lists will get you found.