1. Fort Worth Transportation Authority

2.  Densenetwork of public-use bicycles,
designed to extend the reaches of existing
public transportation systems
 The “First and Last Mile” of your trip

4. Current Systems: Upcoming Systems:
 Charlotte  Portland
 Denver  Chicago
 Boston  San Francisco
 Washington, DC  New York City
 SanAntonio  Austin
 Houston  Fort Worth

5.  Received $1M start-up money from DNC
Host Committee in 2008
 Sponsors include Kaiser Permanente, BP
and Suncor Energy
 Formed 501(c)3 non-profit to run system
• Enables receipt of charitable donations
 Governing Board of Directors
 Created 12 new jobs
 Works closely with Denver RTD and City of
Denver

6.  First Year:
• 500 bikes, 50 stations
• 102,981 Rides
• 34,000 members
• 43.16% B-Cycle trips replaced car trips
• 20% of members combined trips with light rail or
bus commutes
 Second Year:
• 202,731 Rides
• 44,000 members
• Adding 280 bikes and 30 stations for third season

7.  Fastest growing city in US (pop. over
500,000)
 1.8 million residents and employees by
2030.
 Off-street paved bike path miles: 57.3 miles
 Existing on-street bike lane: 16.27 miles
 Existing on-street “sharrow” route: 40 miles
 Rapidly growing and enthusiastic cycling
community

8.  76% would use a bike sharing program if Fort Worth
had one, while 10% would not.
• 78% of bike owners would use bike sharing
• 80% of those age 25-44 would use bike sharing
 69% would use bike sharing as an alternative to driving
their vehicle
 50% would use bike sharing in combination with public
transportation
 77% would use bike sharing for social/recreational
reasons; 57% for exercise; 41% for errands
 84% would use bike sharing Downtown; 73% at West
Seventh Street/Cultural District; 51% in Near Southside

9.  Employees in Service Area: 96,000*
 Tourists: 5,500,000 million/year**
 Residents: 600,000 within The T service area
*2005 population within proposed bike share locations
**Fort Worth CVB Website

10.  Almosthalf of adult bicyclists are between the
ages of 25-44, and make $75,000 or more per
year
 Advertising
opportunities - demonstrating a
commitment to support healthy and
environmentally-friendly transportation
 Providesemployees with a healthy alternative
to car use, increasing employee physical
activity and reducing medical costs.

11.  30Stations with an average of 10 bikes at
each station
 Average ½ mile between stations
 Concentrated downtown, near transportation
hubs (ITC), spreading out to popular
destinations
• Sundance Square
• West Seventh Street/Cultural District
• Near Southside/Medical District
• TCU

13.  Approximately $1.43M Capital Startup Cost
• Awarded $941,000 grant from Federal Transit
Administration in July to purchase 30 stations
• The T contributed $100,000 as the local match
• $370,000 is needed to purchase 300 bikes
 Estimated
$500k Annual
Operating Budget
• Membership and User Fees
• Sponsorships
• Advertising
• Partnerships

14. Proposed Proposed
Membership Fees: Usage Fees:
 24-hour - $8.00  $0.00 for the first half hour
 30-day - $30.00  $1.00 for the second half hour
 7-day - $20.00  $4.00 for each half hour
 Annual - $80.00 thereafter.

15. A. Station Sponsorship
B. Advertising
C. Business Partnership

16.  Branding at desired, available bike share
station, including…
• Logo on kiosk $30,000 for 1 year
• Advertisement on display or
• Station naming rights $20,000 for 3 years
 Branding on 10 bikes

17.  Sponsor listing on the system website and mobile
application, including logo and hyperlink.
 Branding on member e-newsletters, map handouts and
other promotional materials.
 Regular mentions on system social media platforms.
 Sponsor visibility at system launch event
 Discounted membership for employees

18. Advertising
 $1,000 per bike per year
• Front Basket (left & right panels)
• Rear Wheel Skirt Guard (left & right panels)
 $2,000 per station display per year
• 25.5” X 28.5” Poster (opposite map)
Business Partnership
 Subsidized memberships
 Discounted products or services

19. Be a Part of Fort Worth History!
Sponsor Bike Share