3. The group
marketing intelligence /
brand and corporate identities / innovation solution provider
communication
one group, two highly structured realities, able to offer a wide-range of services,
from the traditional communication to the most innovative solutions in digital
and telecommunication fields
4. distinctive features
born well-structured
digital solutions tailor/factory
innovation, always digital hub
grow together
9. the broadcasting model
Coverage and Frequency to reach the target
Lack of effective dynamics to involve the audience
10. What the web teaches us
content value depends on:
Its relevance to the context
Its capability to meet the users needs
11. What the web teaches us
the Communication success depends on:
the attractiveness of the content
to be put it into context
the capability to involve
12. for the Digital Signage
To put it into context: pertinence to a place/context
Communication shuold meet the audience needs, in a
specific place
24. Our horizons
To invent new uses and functionalities [Content]
To see new contexts [Context]
To increase value experiential [Customer Experience]
25. contacts
Via Stefanardo da Vimercate, 28 20128 Milano
Tel: +39 02 25514 300
Fax: +39 02 25514 302
www.enter.it
info@enter.it
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