PLANNER HE OR PLANNER SHE?

1. PLANNER HE OR PLANNER SHE?

2. IF YOU WERE AN ADVERTISING AGENCY PLANNING DIRECTOR, WHO WOULD YOU
WANT ON YOUR TEAM?

3. BIRD HE OR BIRD SHE?
Hi! I’m a foody, blogger,
curious, love advertising,
bourbon, travel and
concerts.
Hi! I like to move people.

4. I WOULD HIRE BIRD SHE. MANY PLANNERS ARE SIMILAR ON THE SURFACE. WHAT’S A
UNIQUE AND DEEPER TRUTH ABOUT YOU? WHY ARE YOU IN THIS BUSINESS?

5. ANT HE OR ANT SHE?
Hey, I’m obsessed with culture,
film, reading poems and Game of
Thrones.
Hi, I perform poetry once a week
and produced two films that
ended up sucking. I work hard so
my clients can put food on their
table.

6. I WOULD GO WITH ANT HE. WE CAN ALL
OBSERVE BUT IT’S IMPORTANT TO TAKE
CURIOSITY TO THE NEXT LEVEL. IN TODAY’S
WORLD, THINKING AND MAKING ARE EQUALLY
IMPORTANT. HE ALSO GETS THAT THE WORK
HE DOES MUST TRANSLATE BACK TO THE
BOTTOM LINE. MAKE STUFF!

7. BUMBLEBEE HE OR BUMBLEE SHE?
I play the guitar and write songs for
strangers. I sneak into art shows and blog
for a travel agency. I’m passionate about
finding ways into the cultural canvas to
reach people and connect them.
I love watching ads. I like going
to events that really inspire me
to make big things happen in
the advertising industry.

8. I CHOSE BUMBLEBEE HE. HE’S INTERESTED AND INTERESTING. HE GETS OUT AND IS A
PART OF THE WORLD SO HE PROBABLY UNDERSTANDS IT WELL.

9. STAND OUT
MAKE STUFF
KNOW IT’S A BUSINESS
GET OUT OF ADVERTISING AND INTO THE WORLD

10. THANKS!
NICK SMATT
NICK-SMATT.COM
NICHOLASSMATT@GMAIL.COM
@NICK_SMATT