Refresh DC: Data-Driven Design Decisions

•Descargar como PPT, PDF•

4 recomendaciones•653 vistas

Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers.. Panelists included: • Craig Green, Web Strategist at Network Solutions •Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies •Paul Koch, Marketing Specialist at Viget Labs Moderated by : •Greg Robleto, Director of User Experience Design at The Motley Fool

Tecnología Diseño

Panel: Craig Green Web Strategist at Network Solutions Jim Lane Director of User Experience for AddThis.com at Clearspring Technologies Paul Koch Marketing Specialist at Viget Labs Moderator: Greg Robleto Director of User Experience Design at The Motley Fool

Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Beauty isn't always Best ,[object Object],[object Object],[object Object],[object Object]

Beauty is the Beast (Continued). ,[object Object],[object Object],Pretty New Page Ugly Old Page

Data can take you strange places ,[object Object],[object Object],[object Object]

Data Can Tell you When to Act ,[object Object],[object Object],[object Object],After 6 years of talking about Mobile, the time had come to act. For our site, Mobile Traffic Increased 6x in the last 16 months.

Cool, but how do I do this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Beakman & Jax Experiment ,[object Object],B. Ask your friend to write some JavaScript, so 1/2 the traffic goes to one page, and 1/2 goes to the next. C. Look in your web logs, and see which page converted best.

How do I pick a Winner? ,[object Object],[object Object],[object Object],[object Object],[object Object]

ClickTale Lots of search bar usage For links contained on this page (dining, housing, student organizations)

ClickTale surprisingly low number of clicks

ClickTale surprisingly low number of clicks surprisingly high number of clicks

Más contenido relacionado

La actualidad más candente

Digital Pulse Summit 2013 - The Road to Delight in the Age of the CustomerISITE Design is now Connective DX

Grow Your BusinessWisconsin Education Association Council

The Unexpected Website Formulas of The Conversion Scientist™Brian Massey

Data-Driven MarketingPerformable

Software Businesses On 5 Hours A WeekPatrick McKenzie

1555 track1 gowardRising Media, Inc.

How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner

Conversion Hotel 2014: Karl Gilis (BE) keynoteWebanalisten .nl

Optimizing Dynamic Websites for SEO - Portent WebinarKen Colborn

12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger

Opticon 2015-Hypothesize, Analyze, Optimize: Using Hidden Insights to Perfect...Optimizely

How to create and optimize high converting landing pagesElizabeth Yin

15 Proven Methods to Increase Your Site ConversionsWP Engine

Silverdisc Website LeadsNeil Campbell

[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL

Conversion happens in the brain of the customer, not in Google Analytics - Si...Conversionista

Killer Content MarketingHiten Shah

Startup Metrics for Pirates (Startonomics Beijing, June 2009)Dave McClure

Conversion Rate Optimization 101semrush_webinars

Killer Marketing BonusHiten Shah

La actualidad más candente (20)

Digital Pulse Summit 2013 - The Road to Delight in the Age of the Customer

Grow Your Business

The Unexpected Website Formulas of The Conversion Scientist™

Data-Driven Marketing

Software Businesses On 5 Hours A Week

1555 track1 goward

How To Create High-Converting Landing Pages With Conversion Centered Design [...

Conversion Hotel 2014: Karl Gilis (BE) keynote

Optimizing Dynamic Websites for SEO - Portent Webinar

12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)

Opticon 2015-Hypothesize, Analyze, Optimize: Using Hidden Insights to Perfect...

How to create and optimize high converting landing pages

15 Proven Methods to Increase Your Site Conversions

Silverdisc Website Leads

[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...

Conversion happens in the brain of the customer, not in Google Analytics - Si...

Killer Content Marketing

Startup Metrics for Pirates (Startonomics Beijing, June 2009)

Conversion Rate Optimization 101

Killer Marketing Bonus

Similar a Refresh DC: Data-Driven Design Decisions

Digital Marketing 2009 A To ZThe Brand Shop

The Open Commerce Conference - Premature Optimisation: The Root of All EvilFabio Akita

Create the Ultimate SEO Toolbelt | Ralegh SEO Meetup | Lee KennedyLee Kennedy

SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix

BrightonSEO Takeaways – September 2018Semrush

The Truth About Growth Hacking in B2BVishal Sunak

The Truth about Growth Hacking in B2B - Vishal Sunak (ProductCamp Boston 2015)ProductCamp Boston

Using Analytics to Influence ChangeChristopher Au

Conversion Optimisation for Professional Servicesryan-webb

30 *Free* Tools to Measure Your Social Media EffectivenessNordicClick Interactive

Tạp trí Internet Marketing Số 12 - JUN 2012Nguyễn Văn Mạnh

Ei Presentation on analyticsLar Veale

Modeling Online Hotel Choice: Conjoint analysis as a multivariate alternative...SKIM

Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley

Conversion rate optimization CRO breakfast seminar Stockholm, August 2015 ThisIsNansen

A/B Mythbusters: Common Optimization Objections DebunkedOptimizely

Marketing Challenges and how to overcome them.NordicClick Interactive

Jane_clark_pres2016_FUP_webJane Clark

Post Click Marketing: Optimizing ConversionsAdam Proehl

5 compelling reasons your website should be responsiveDesignveloper

Similar a Refresh DC: Data-Driven Design Decisions (20)

Digital Marketing 2009 A To Z

The Open Commerce Conference - Premature Optimisation: The Root of All Evil

Create the Ultimate SEO Toolbelt | Ralegh SEO Meetup | Lee Kennedy

SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks

BrightonSEO Takeaways – September 2018

The Truth About Growth Hacking in B2B

The Truth about Growth Hacking in B2B - Vishal Sunak (ProductCamp Boston 2015)

Using Analytics to Influence Change

Conversion Optimisation for Professional Services

30 *Free* Tools to Measure Your Social Media Effectiveness

Tạp trí Internet Marketing Số 12 - JUN 2012

Ei Presentation on analytics

Modeling Online Hotel Choice: Conjoint analysis as a multivariate alternative...

Chris Jorn – Leveraging Google’s Resources to Crush Your Competition

Conversion rate optimization CRO breakfast seminar Stockholm, August 2015

A/B Mythbusters: Common Optimization Objections Debunked

Marketing Challenges and how to overcome them.

Jane_clark_pres2016_FUP_web

Post Click Marketing: Optimizing Conversions

5 compelling reasons your website should be responsive

Más de Nick Whitmoyer

Rethinking the news: An insider's look at NPR's responsive redesignNick Whitmoyer

Refresh Baltimore: Slicing up the design processNick Whitmoyer

NPR Design Research: Story Page LegibilityNick Whitmoyer

Design Huddle: Basic Design PrinciplesNick Whitmoyer

Designing a Better Process for UXNick Whitmoyer

Small Teams, Big ConversationsNick Whitmoyer

Setting Up ShopNick Whitmoyer

Mobile Web Design - The BasicsNick Whitmoyer

Más de Nick Whitmoyer (8)

Rethinking the news: An insider's look at NPR's responsive redesign

Refresh Baltimore: Slicing up the design process

NPR Design Research: Story Page Legibility

Design Huddle: Basic Design Principles

Designing a Better Process for UX

Small Teams, Big Conversations

Setting Up Shop

Mobile Web Design - The Basics

Último

Architecting Cloud Native ApplicationsWSO2

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays

TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc

AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Spring Boot vs Quarkus the ultimate battle - DevoxxUKJago de Vreede

Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez

Exploring Multimodal Embeddings with MilvusZilliz

Manulife - Insurer Transformation Award 2024The Digital Insurer

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney

Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra

DBX First Quarter 2024 Investor PresentationDropbox

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

[BuildWithAI] Introduction to Gemini.pdfSandro Moreira

Ransomware_Q4_2023. The report. [EN].pdfOverkill Security

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

presentation ICT roal in 21st century educationjfdjdjcjdnsjd

MS Copilot expands with MS Graph connectorsNanddeep Nachan