A KZero Worldswide strategic assessment presentation

1. The Five Rules
of Virtual Brand
Management
Nic Mitham

2. Virtual worlds
present new
types of
opportunities for
marketers

3. But with
opportunities
come challenges

4. For many brands
considering
metaverse
marketing......

5. Their brands are
already in virtual
use - unofficially

6. SL Unofficial brand counts
500
375
250
125
0
Gucci D Armani Nike Puma Adidas Rolex Omega Cartier

7. Official Adidas Store

8. Unofficial Adidas Store

9. Official Adidas Shoe

10. Unofficial Adidas Shoe

11. Rule One:
Ignore