2. ABOUT BAUER MEDIA
Bauer Media is a division of the Bauer Media Group, Europe’s largest
privately owned publishing Group. The Group is a worldwide media
empire offering over 300 magazines in 15 countries, as well as
online, TV and radio stations.
Our magazine heritage stretches back to 1953 with the launch of Angling
Times and the acquisition in 1956 of Motor Cycle News, both still iconic
brands within our portfolio.
In 1996, we acquired digital music TV channel The Box, as a route into the
small screen business, which has grown into Box Television, a seven
channel joint venture TV business with Channel 4.
Today, Bauer Media spans over 80 influential brand names covering a
diverse range of interests including heat – the must have weekly
celebrity title, heat, Closer, More and Grazia.
-bauermedia.co.uk
BAUER MEDIA

3. WHO BAUER MEDIA WORKS WITH
Bauer Media distributers already distribute over 100 very popular
magazines. The types of magazines they distribute range from
gardening magazines to motorcycle magazines but what caught my
attentions is that they distribute extremely popular magazines like
Closer, Heat, Grazie and More. They also distribute music magazines
like Kerrang and Q. They don’t distribute any Pop/ Chart music
magazines so I think there is a gap in the market their. But as my
magazine is a music and celebrity gossip magazine that contains
articles like Heat and Closer would, I think they would be very interested
in being a part of a magazine that contains two very popular genres.
BAUER MEDIA

4. • Baurer Media is a very large and popular distribution company who could
quickly and easily distribute my magazine to more than 15 countries.
• They also have control over some very popular TV channels and radio
stations which would mean they could advertise my magazine for free.
• As Bauer Media is trusted and well known, large supermarkets and chain
stores would stock my magazine without hesitation. Once they are in these
stores my target audience can purchase the magazine.
• A lot of distribution companies like to publish a large range of different
genres. My magazine is different to many other magazines they already
distribute which means they are more likely to distribute mine.
• Bauer Media like to cross platforms by turning popular magazines into TV
stations, radio stations and making websites for them. This means they have
the same philosophy as me by wanting to make it very versatile and
accessible to as many people as possible.
• My target audience is teenagers (13-19). People of this age are always out and
about and mobile. They also spend a lot of the time on the internet. Bauer
Media like to make as many brands related to them as mobile and interactive
as they can which fits my target audience perfectly.
BAUER MEDIA

5. Distribution has become more and more Not only will I benefit from this but so will the
easier due to enhancements in the digital distribution company. I will have to give
technology world. This means companies them a percentage of my profits. The more
also benefit economically and financially. successful they make my magazine, the
Due to these improvements magazines can greater the profit will be for them.
now be distributes fairly easily As they have control over a wide range of
internationally. different media products, they have a very
As a result of Bauer Media taking advantage high income which means they have enough
of its online recourses, it will be available to recourses to meet the demand from the
people across the world. customers.
By using Bauer Media it will allow the What I find interesting is that Bauer Media
product to turn into a brand which will make own very popular radio stations and
it expand more easily. channels which means they would be able to
advertise my magazine as much as they
By doing all this my target audience may be wanted for free. They want to sell the
extended and I won’t just be targeting magazine as much as I do because we both
teenagers. If I have such a large distribution would make profit. They have free and open
system I could target all kinds of people. access to all these different platforms.
BAUER MEDIA