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BeWizard 2015 - Intervento 21 Marzo 2015

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Intervento sulla relazione tra #UX e progetto per la creazione del Website per Hotel e Travel. Neuromarkeing, Psicologia comportamentale, Robert Cialdini e tanta Gestalt. Qualche caso di studio e tanti consigli ... imperdibile no?

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BeWizard 2015 - Intervento 21 Marzo 2015

  1. 1. UX Design Hotel Guida Pratica relatore NICOLETTA POLLIOTTO Rimini • Be-Wizard 2015 21 Marzo 2015 — h 9:15 x
  2. 2. Hashtags Speech #BeWizard #BeWizardUX
  3. 3. DI COSA PARLIAMO OGGI Cos’è la UX (User Experience) Come trattare la UX Perché occuparsi di UX UX e UI Design Caratteristiche della UX 8 Regole di Neuromarketing UX per l’Hotel Website TAKE AWAY
  4. 4. Umanizzare il BRAND OGGI H2HHuman to Human ORB2B B2C
  5. 5. ClueTrain Manifesto • 1999 i Mercati sono conversazioni. Levine, Locke, Searls, Weinberger tesi 1 tesi 2 tesi 95 i Mercati sono fatti di esseri umani, non di segmenti demografici. Ci stiamo svegliando e ci stiamo linkando. Stiamo a guardare, ma non ad aspettare.
  6. 6. New Clues • 2015 Searls e Weinberger la Rete è costituita da noi, creata da noi e per noi. tesi 6 tesi 54 tesi 59 se vogliamo sapere la verità sui vostri prodotti, lo scopriremo l’uno dall’altro. non preoccupatevi: saremo noi a dirvi quando cerchiamo un prodotto. Lo faremo a modo nostro, non a modo vostro. Fidatevi: sarà meglio per voi.
  7. 7. User Experience • UX Esperienza di Visita, Navigazione e Interazione sul tuo Website
  8. 8. UX DESIGN PROCESS
  9. 9. User Interface • UI Progettazione Interfacce
  10. 10. UX Features SEOUX + SEO = Convergenza di Obiettivi
  11. 11. UX Features RWDMOBILE Experience
  12. 12. Mobile 2014 66%eMail lette da Dispositivi Mobili
  13. 13. 56 100 Mobile 2014 Utenti su
  14. 14. UX Features COLORITeoria • Armonia • Contesto
  15. 15. UX Features NAVIGABILITA’ Flusso Interattivo
  16. 16. flow
  17. 17. UX Features NEUROMARKETING
  18. 18. 8 Regole d’Oro Tempi di Reazione Brevi Rapporto Costi/Benefici Legge di Hick-Hyman Principi della Gestalt Pattern Matching Riconoscimento Facciale Attenzione Selettiva & Change Blindness Influence Design NeuroMarketing & NeuroDesign
  19. 19. Regola d’Oro • Tempi di Reazione Brevi • 1
  20. 20. Website › 2015 17–50 millisecondi 1° impatto 2.6 secondi persuasione
  21. 21. Regola d’Oro • Rapporto Costi / Benefici • 2
  22. 22. www.villatramonto.com
  23. 23. Regola d’Oro • Legge di Hick-Hyman • 3
  24. 24. www.villatramonto.com
  25. 25. Regola d’Oro • Psicologia della Gestalt • 4
  26. 26. Regola d’Oro • Pattern Matching • 5
  27. 27. Regola d’Oro • Facial Recognition • 6
  28. 28. Regola d’Oro • Attenzione Selettiva • Change Blindness • 7
  29. 29. kiSSKeep it Simple Stupid
  30. 30. Regola d’Oro • Influence Marketing • 8
  31. 31. UX Features PERSUASIONE NON è MANIPOLAZIONE
  32. 32. Robert Cialdini Influence: the Psychology of Persuasion L’Arte della Persuasione
  33. 33. 6 Strategie Cognitive Reciprocità • Reciprocity Fondamentali 1 Impegno e Coerenza Commitment and Consistence 2 Riprova Sociale • Social Proof3 Simpatia • Liking Scarsità • Scarsity6 4 Autorità • Authority5
  34. 34. UX Design TRAVELIMPARA dall’ECOMMERCE
  35. 35. UX Design 5 Strategie 1 2 3 4 Immagini coinvolgenti Video e Animazioni Prezzo: il potere del “99” Corto è Bello! Recensioni di prodotto5
  36. 36. behance.net/creativemints
  37. 37. Lido Beach&Life Resort Albissola Marina (Savona) DEMO website: lidosparesort.com
  38. 38. www.lidosparesort.com
  39. 39. www.lidosparesort.com
  40. 40. www.lidosparesort.com
  41. 41. Me You Estetica Funzione Design Progetto Performance Take Away Mettiti in Discussione UX Design Improve Your User’s Life
  42. 42. Great products and services require bravery. Design puts a shape to your courage. “ Robert Hoekman Junior
  43. 43. MuseComunicazione CnR @musecom @comristorazione +NicolettaPolliotto Nicoletta Polliotto Destinazione Turismo Muse Journal Comunicazione nella Ristorazione Social Blog CnR fb fb tw tw g+ in in
  44. 44. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724

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