9. • Think about your
product
– What are the things
related and associated
to it?
– Are there any emotions
or feelings that come
out of it?
– What facts can you
think off?
– What are your
customers, customers
interested in?
– What are the effects of
it?
@nicomiceli
22. Keep going!
• The top 100 office hacks
• Best sharpie art
• Other uses for dry erase markers
• Be the resource that people go to
• But… make it different than what’s out
there!
@nicomiceli
23. HALT! Serious Time!
• Red Tape!
– Lots of red tape
• Regulated industries
• Legal Dept
• Steps of approval
@nicomiceli
24. No more fun?
• Now it’s stricter
• You can’t use crazy ideas
• But you can use DATA!
• You can use the resources you have
• And you can make it look nice
@nicomiceli
31. Lets get deeper in Data
• The World Fact Book
• data.gov
• World Bank
• International Monetary Fund
• State Agency Databases
• US Government Printing Office (GPO)
• Social Security Death Index
• City-Data.com
• Census.gov
• Bls.gov
@nicomiceli
URLs Here: bit.ly/nico-content-tips
33. Turn that data into a Fusion
Table!
• Create interactive embeddable charts
• Overlay any data on a map
• Update the data whenever you want
@nicomiceli
34. What should you build?
• Search and find out what questions are
being asked?
– Create something people will want to use
– Create a resource
@nicomiceli
39. Want studies backed by
credible sources?
ext:pdf site:.edu OR site:.gov "study"
~increase OR ~decrease [key word]
ext:pdf site:.edu OR site:.gov "study"
~increase OR ~decrease car accidents
@nicomiceli
Other query Ideas here: bit.ly/nico-content-tips
42. The Mindset
• Your clients are thinking about the
target audience
• We are thinking how to increase
internet presence and get more people
- real people to talk about you
@nicomiceli
This is making boring content interesting and making
This is making boring content interesting and making
Travel industry moves people around and this talks about how other things travel – totally relevant To increase your target audience – you move from page 2 to page 3 by getting links from increasing your audience Everything interesting that you see revese engineer it to see if it works for your client