This document outlines brand activation strategies during and after the COVID-19 pandemic. It proposes experience boxes and digital/physical experiences to bring the brand into people's homes. It also discusses strategies for reopening retail stores, including indirect sampling, incentivizing shoppers, and using influencers to promote local shopping. The goal is to align brand messaging with the different phases of the pandemic and provide experiences both at home and in stores.

2. Exitstrategy impact
(04/05  08/06)
on brand activation

3. #stayhome & limited physical contact
outside home
3 key take outs
1
2
3 Face masks & sanitizing in work environmen
Re-opening shops 11/05 with 6 feet
implementation

4. Align your “brand acts”
to the Corona phases
PHYSICAL (& FINANCIAL) HEALTH
HAPPINESS
MENTAL
HEALTH
CORONA PEAK
CORONA EXIT & RECOVERY
POST CORONA
1
2
3
We are in this stage right
now

5. After months
“in ons kot”

6. The first signs of positivity
are there
Source: Vice magazine

7. 2 platforms for brand
experience
AT HOME RETAIL
Experience boxes
At home Indirect sampling
Waiting line animation
Welcome Back indirect sampling

8. AN EXPERIENCE BOX FILLED WITH:
Relevant brand products,
Physical & digital experiences,
Entertaining gadgets,
Tips & tricks

9. Desperados partybox
Hierbas de las Dunas tapas box
PAID SAMPLING
Staycation box for Care
workers
Student blok box

10. 1
Ads on social media
leading consumers to
the online platform
PAID
2
Choose your
preferenced type box
Fill in your region
to find delivery date
3
Our handling team
prepares your box
for delivery
4
Safely receive your box
Unbox & enjoy!
Don’t forget to share

12. 1
Care heroes:
delivery via hospitals,
retirement homes, …
50K contacts
SAMPLING
2
Students:
Delivery via studentclubs
10K contacts
3
Consumer request:
Delivery via B post
1K contacts

13. 1. STUDENT BLOK BAG
Experience box

14. 1. BRING BRAND
EXPERIENCE AT HOME

16. STUDENT BLOK
BAGWhat do you need to get through your exams?
1. Study hard
2. Food & Drinks
3. Do sports
4. Breaks
5. Mental support from your studentclub / student friends

17. STUDENT BLOK
BAGThe studentclub bag
When students are struggling their way through the exams,
we offer an experience box filled with:
1. Your products
2. Weekcalendar with consumption moments & product explanation
3. Fitness online subscription
4. Studentclub personalisations::
• Tips & tricks
• DJ livestream sessions

18. STUDENT BLOK
BAG
The studentclub bag
Delivered through your studentclub:
20 studentclubs X 500 = 10.000 bags
1,3 EURO per contact

19. 2. AMPLIFY REACH

20. STUDENTCLUBS
The studentclub bag
We work together with studentclubs
and they share posts to their members

21. INFLUENCERS
The studentclub bag
We work together with a PR agency for the right influencer selection.
We deliver student influencer the bag
and they make social posts out of it

22. STAYCATION BOX
Experience box
“Jouw verdiende vakantie (in eigen land) pakket”

23. 1. BRING BRAND
EXPERIENCE AT HOME

24. PHYSICAL EXPERIENCES:
Convenient branded summer gadgets/products
YOUR PRODUCT & GADGETS

25. DIY PHYSICAL GAMES

26. DIGITAL EXPERIENCES:
Livestream calendars,
Summer playlists,
Webcam links
DIGITAL CHILL PLAYLISTS

27. DIGITAL EXPERIENCES:
Party playlists,
Youtube Karaoke, Zoomparty links
DIGITAL KARAOKE

28. (DIGITAL) EVENT AGENDA

29. STAYCATION
BAG
Delivered to careworkers as a renewed thank you
They deserve to get the most out of their time off, even if they stay in their home
country.
100 hospitals & retirement homes X 500 = 50.000 bags
15.000 EURO per brand / product
0,3 EURO per contact
The careworkers thank you bag

30. 2. AMPLIFY REACH

31. DIGITAL EXPERIENCES:
Online game links
INFLUENCER TIPS & TRICKS
Collab with PR AGENCY for
influencer selection in
specific domains
• Food
• Drinks
• Gardening
• Kids activities
• Arts & crafts
• Sports & wellness

32. STAYCATION LIVESTREAM
4X Friday 5pm
Actors make your staycation
fun

33. SAMPLING AT HOME
Home delivery

34. 1. BRING BRAND
EXPERIENCE AT HOME

35. HOME
DELIVERY

36. INDIRECT SAMPLING
We deliver in central depot.
Each courier takes product on his route and gives the sample to each delivery address + a note
20.000 samples
0,3 EURO per contact (fee incl)
Via online orders & delivery

37. 2. AMPLIFY REACH

38. INFLUENCERS
Home delivery gift
We send a personalized gift to a selection of influencers
with the courier partner.
They share an instastory on the delivery of the gift and the sample by the courier.

39. PHYGITAL EXPERIENCES
AT HOME

40. Collab
with
new
platfor
ms

41. Phygital
live
experienc
es
And combine it
with experience boxes
Cooking with chefs
Bartending masterclasses
Sport masterclasses
Festival livestreams
Other entertainment
Use Zoom for

42. Zoom
party

43. Watch2gethe
r Karaoke

44. Mini
Party,
Maxi
Pret

45. SAMPLING IN SHOPS
WELCOME BACK

46. 1. BRING BRAND
EXPERIENCE IN SHOPS

48. Celebrate
the return
of the
shopper with
sample
Support the
local retail
1 2
2 REASONS FOR BRANDS
TO PARTICIPATE

49. INDIRECT SAMPLING
We deliver in shops and they distribute.
Consumer takes the product home or consumes at the spot
100 shops / hairdressers X 500 samples = 50.000 samples
0,25 EURO per contact
Via shops & hairdressers

50. 2. AMPLIFY REACH

51. INFLUENCERS
Shop visit
We ask a selection of influencers to visit our selected shops.
They share an instastory on the sample they receive by the shop.
They make it relevant by using #shoplocal

52. BRAND EXPERIENCE IN RETAIL
BLIJ IN DE WACHTRIJ

55. WAITING LINES OUTSIDE A STORE
ARE A COMMODITY NOW,
WHERE EVERYONE TRIES TO
FOLLOW THE RULES

56. We can
ORGANIZE + ANIMATE
the waiting lines
in a safe & sympathic
way

57. SCAN, PLAY & WIN
+ sample & discountvoucher

58. CONTENT
ABOUT YOUR BRAND

59. ATTRACT PEOPLE
TO THE SHOP

60. INSIDE SHOP
Indicate the flow

61. COMFORT TOOLS

62. he Sanitizer Pole has a built-in automatic hand sanitizer.
Easy-to-use and easy-to-place.
This can effectively prevent large-scale disease
transmission and has it’s main function to provide and
provide and maintain a sanitary environment for your
for your visitors, guests and staff.
Our Sanitizer Column is an easy-to-use solution with
integrated hand sanitizer and temperature
measurement sensor with display. Easy-to-set-up and
applicable at any place. This smart solution is a smaller
alternative of our Sanitizer Station.
HAND HYGIENE
& TEMP SCANS

63. INDIRECT
OR DIRECT SAMPLING
New tools

64. INDIRECT
BRAND EXPERIENCE
We activate shops with a gamification tool for the waiting line. Poles with QR codes indicate the required distance
between people.
The tool can be easily branded and possibly combined with indirect sampling and discount coupons
1. 20 shops X 500 samples = 10.000 samples
1,4 EURO per sample for indirect shop sampling
2. 20 supermarkets X 500 samples = 10.000 samples
3 EURO per sample for direct sampling (1 promo)
Shop waiting lines

65. FULLY DIGITAL EXPERIENCES
DIGITAL WAITING LINEOPTION 1
QUEUING/BOOKING APPOPTION 2

66. 2. AMPLIFY REACH

67. INFLUENCERS
Shop visit
We ask a selection of influencers to visit our selected shops.
They share an instastory on the waitingline game and the sample they receive by the shop.
They make it relevant by using #shoplocal