Workshop Ideation for minor Entrepreneurship @ University of Groningen

1. Workshop
Idea-on

2. Agenda
• 09:00
–
Coffee
and
tea
• 09:15
–
Introduc4on
• 09:30
–
What
is
idea4on?
• 10:00
–
Go
to
work!
• 11:00
–
Coffee
and
tea
• 11:15
–
Pitches
• 11.45
–
Next
steps….

3. Workshop
objec-ve:
Idea
to
Value
Proposi-on

4. Star-ng
a
business,
which
direc-on?
Blue
Ocean
Strategy
(Kim
and
Mauborgne,
2005
)

5. Red
ocean:
an
exis-ng
product-­‐market
1. An
exis4ng
product-­‐market
looks
interes4ng
2. Market
analysis
is
conducted
3. Compe44ve
advantage
is
defined
4. Business
plan
is
developed
5. Resources
are
acquired
6. Business
starts
Goal:
Have
a
business
that
is
beer
or
cheaper
than
your
compe4tors!

6. Blue
ocean:
a
new
product-­‐market
1. There
is
a
problem
that
can
be
solved
2. The
problem-­‐solu4on
is
“ideated”
3. The
idea
is
transformed
into
a
value
proposi4on
4. The
value
proposi4on
is
tested,
improved
or
rejected
5. Business
starts
Goal:
Have
an
unique
value
proposi4on
that
is
new
to
the
market!

7. How
to
grow
new
ideas?

8. A
popular
method:
Design
Thinking

9. A
popular
method:
Design
Thinking

10. A
popular
method:
Design
Thinking
Con-nuous
feedback
loop!!!

11. Some
relevant
(popular)
literature

12. An
idea-on
example
from
Launch
Cafe

13. Today:
a
poten-al
mul--­‐million
business

14. Today:
a
poten-al
mul--­‐million
business

15. Idea
to
Value
Proposi-on
Why
should
somebody
pay
for
your
idea?
Explain
• What
is
your
product/service?
• Who
is
your
customer?
• How
are
you
gedng
paid?

16. Business
Model
Canvas

17. Business
Model
Canvas:
Value
Proposi-on

18. How
do
ideas
arise?
• Problem-­‐solu4on:
Find
a
problem
and
solve
it.
• Deriva4ve:
Change
something
that
already
exists.
• Symbio4c:
Combine
mul4ple
ideas
into
a
new
one.

19. The
Piano
Stairs

20. How
do
ideas
arise?
• Problem-­‐solu4on:
Find
a
problem
and
solve
it.
• Deriva4ve:
Change
something
that
already
exists.
• Symbio4c:
Combine
mul4ple
ideas
into
a
new
one.

21. The
workshop
task
• Step
1:
Iden4fy
– A
(social)
problem
– An
emerging
(technological)
development
• Step
2:
Take
an
exis4ng
product/service
• Step
3:
Combine
both
elements
into
a
new
idea
(use
the
blue
ocean
approach)

22. Kick
start
-­‐ Rising
cost
of
healthcare
+
Toilet
-­‐ Delays
in
Public
Transport
+
Smartphone
-­‐ Wireless
devices
+
Marbles
-­‐ Crowdsourcing
+
Retail
store
-­‐ Gamifica4on
+
Fitness
Center

23. Wear
a
thinking
hat
(de
Bono,
1985)

24. Ac-on!
• Form
groups
of
max.
4
students
• Pick
a
Social
problem/emergent
development
+
product/
service
• Choose
your
“hat”
• Develop
your
idea
into
a
value
proposi4on
You
have
60
minutes!!
• Pitch
this
value
proposi4on

25. Remember:
Idea
to
Value
Proposi-on
Why
should
somebody
pay
for
your
idea?
Explain
• What
is
your
product/service?
• Who
is
your
customer?
• How
are
you
gedng
paid?

26. Idea-on
is
fun!!

27. Give
me
your
pitch!

28. Tips
for
you!
• Ideate
with
different
people
and
wear
different
hats!
• An
idea
is
only
worth
pursuing
if
there
is
a
value
proposi4on
• From
the
value
proposi4on
you
enter
the
next
phase…