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This is the presentation I gave for Lawyernomics about Local Search and Beyond.
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Local Search Lawyernomics Presentation
1.
@MikeRamsey
2.
The Basics of
Local Search Marketing and Beyond @MikeRamseyNiftyLaw.com
3.
4.
5.
Hard Way I like
to learn the
6.
Curious Be Lesson One
7.
@MikeRamsey The SERPS
8.
Paid Ads Local Organic
9.
@MikeRamsey
10.
@MikeRamsey The Pigeon Update
11.
The Pigeon Update Organic
Algo Local Algo Links Website Structure Content Reviews Local Prominence Distance
12.
The Pigeon Update Organic
Algo Local Algo Links Website Structure Content Reviews Local Prominence Distance
13.
Same Page Ranking in Local +
Organic
14.
No City Keyword Localized
Organic Results
15.
Set to Suburb
of LV Tight Local Results
16.
Doorway Page Update
17.
Doorway Page Update
18.
19.
20.
21.
22.
What do you
notice about these updates?
23.
24.
@MikeRamsey UsabilityHub
25.
17% Local 64% Organic 11%
Paid 92% Above Fold@MikeRamsey
26.
@MikeRamsey
27.
8% Local 54% Organic 23%
Paid 77% Above fold@MikeRamsey
28.
@MikeRamsey
29.
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30.
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31.
@MikeRamsey Denver Sushi
32.
Website+Content Links+Shares Local Listings Reviews+ Feedback Local
Discovery Online
33.
Here’s A Book
About It bit.ly/localforlaw
34.
Play For The Long
Term Lesson Two @MikeRamsey
35.
You can’t waitMike, how
do we rank fast? @MikeRamsey
36.
37.
I’m going to tell
you a little secret…
38.
@MikeRamsey
39.
Spam
40.
Panguin Tool
41.
So… What should you
do to continually grow?
42.
Make Great Local Content
43.
Local Content Doesn’t just
mean The written word LessonThree @MikeRamsey
44.
Local Content Website User Generated reviews Ads Products Location Events Images Video Data Service People Tools Design Email Blog NewsListings @MikeRamsey
45.
Strategy You really need
a continuous local Lesson Three @MikeRamsey
46.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
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47.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
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48.
@MikeRamsey
49.
bit.ly/localsegments @MikeRamsey This tool lets
you see personas by zip
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Tool @MikeRamsey
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52.
Google Keyword Tool @MikeRamsey
53.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
Repeat Local Strategy @MikeRamsey
54.
If I had
8 hours to chop down a tree, I would spend 6 hours sharpening my axe -Abe Lincoln @MikeRamsey
55.
Level of Risk High
Risk Low Risk
56.
It’s critical for
each person to know what their role is and how it fits into the larger process. -Content Strategy For The Web @MikeRamsey “
57.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
Repeat Local Strategy @MikeRamsey
58.
Brightlocal.com @MikeRamsey
59.
Brightlocal.com @MikeRamsey
60.
Moz.com
61.
Moz.com
62.
Siteliner.com @MikeRamsey
63.
Buzzsumo.com @MikeRamsey
64.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
Repeat Local Strategy @MikeRamsey
65.
Oh yeah. @MikeRamsey
66.
Remember This? @MikeRamsey
67.
Local Landing Page
Content
68.
Local Landing Page
Content @MikeRamsey
69.
Built For Law Firms
70.
@MikeRamsey
71.
Local content is
not about being unique… It’s about BEING local and useful. @MikeRamsey
72.
Things that are local. Sports
Teams + Schools Well Known People Groups + Events @MikeRamsey News
73.
Things that are useful Directions Local
Laws Details @MikeRamsey
74.
@MikeRamsey
75.
76.
@MikeRamsey
77.
78.
@MikeRamsey
79.
You need to think
like a local directory. @MikeRamsey
80.
Local Events Local Lists Local Questions Local Activity @MikeRamsey
81.
Local Listings @MikeRamsey
82.
@MikeRamsey
83.
@MikeRamsey
84.
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85.
@MikeRamsey
86.
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87.
@MikeRamsey Moz.com/local
88.
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89.
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90.
Reviews @MikeRamsey
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your customer experience. @MikeRamsey
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least it’s free @MikeRamsey
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Google My Business @MikeRamsey
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98.
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102.
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103.
@MikeRamsey
104.
You can’t improve what
you don’t measure. @MikeRamsey
105.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
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106.
@MikeRamsey
107.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
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108.
Facebook Ad tool @MikeRamsey
109.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
Repeat Local Strategy @MikeRamsey
110.
Things to track Forms
& Calls – What Page/words/location Traffic by location Organic, Referral, Paid Traffic Trends @MikeRamsey Entry Pages Keyword Group Rankings
111.
Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &
Repeat Local Strategy @MikeRamsey
112.
You can’t fake being
local. @MikeRamsey
113.
Mike Ramsey Follow Me
on Twitter @MikeRamsey Email: mike@niftymarketing.com
Notas del editor
Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.
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