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Onsite Local SEO Tactics                      for Conversion and RankingMike RamseyNiftyMarketing.com@NiftyMarketinggplus....
@NiftyMarketingSolid OnsiteTactics WillIncreaseYour…         1. Google Places Ranking         2. Organic Ranking
@NiftyMarketingbutMOST Importantly…Onsite Tactics Increase Conversions
@NiftyMarketing                 More Phone CallsThis is what you get by implementing onsite tactics
@NiftyMarketing   Less Time Playing Angry Birds at WorkThis is what you have time to do because of increased calls
@NiftyMarketing                                            You Happy    Angry birds           Sad                         ...
@NiftyMarketingURL’s and Local    Search
@NiftyMarketingFor a Single Location Company….                               Use the                          HOME PAGE UR...
@NiftyMarketingDetermine your 5 category choices for Google places (and otherservices added in the Additional Details Sect...
@NiftyMarketing1st Organic Listing is  Service    PagePosition Bin Google  Places  Listing         Having 2 Pages Ranking ...
@NiftyMarketing          For a Multi Location Company….                                                       Use a       ...
@NiftyMarketing   Then Use your Home Pages OR service pages to   rank organically1st Organic Listing isHome PagePosition C...
@NiftyMarketing Title Tags andMeta Description
@NiftyMarketingWe looked at 50 companies in different markets & categories who ranked position A in maps.       76% listed...
@NiftyMarketing                This is what I recommend:I do think you need your phone in either the description or title.
@NiftyMarketingCall to Action
@NiftyMarketing   Calls to action are the most common missing               element on local sites.If visitors aren’t told...
@NiftyMarketing      Make it BIG enough to matter!Not this
@NiftyMarketingMake it Phone and Form!
@NiftyMarketing                   Never Stop TestingThrough testing calls to action we have increased clientsleads by 20-65%
@NiftyMarketingRemember that is is easier to double your leads     with the traffic you already have.  Than to double your...
@NiftyMarketingNAP + MAP
@NiftyMarketingName, address, phon  e info and other   business info.  Custom Google  MyPlaces Map
@NiftyMarketing                         1                                                     3                           ...
@NiftyMarketing    Your NAP can be properly coded in both         Schema and hCard on a site.               hCard Address ...
@NiftyMarketing           Use these tools to create the code                          microformats.org/code/hcard/creators...
@NiftyMarketing  Correct markup could be a factor in getting                   this…A Map +Box on your organic listing (KM...
@NiftyMarketing        KML File +       Geo SitemapKML = Keyhole Markup Language
@NiftyMarketingKML FILE                                       Geo SitemapTip: Use GeoSitemapGenerator.com to create these....
@NiftyMarketing                        Are both                    uploaded to your                          site. Geo Sit...
@NiftyMarketing       KML data could be a factor in getting       “Landmark Status” in Google Maps…TIP: If you’re a landma...
@NiftyMarketing                               Add your geo sitemap + kml                               file to your site s...
@NiftyMarketingImagery That   Works
@NiftyMarketingImages of you/your staff
@NiftyMarketingDon’t do this…
@NiftyMarketingA real review…
@NiftyMarketing         Images of your Location or VehiclesHelp searchers recognize and be comfortable with your localbusi...
@NiftyMarketing          Images of your Service or ProductYour imagery should show what the customers money gets.
@NiftyMarketingTest Your Images effect on Conversion!VS
@NiftyMarketingTrust Symbols
@NiftyMarketingNational Trust Symbol
@NiftyMarketing                   Industry Trust SymbolFind by searching for “industry + certification” “council” etc.
@NiftyMarketingLocal Trust Symbol
@NiftyMarketingTestimonials
@NiftyMarketing             Markup Your TestimonialsUse microformats.org/code/hreview/creator to learn the code.
@NiftyMarketing    Testimonials are not as trustworthy as 3rd              party reviews but…                             ...
@NiftyMarketingHere’s How…
@NiftyMarketing         WTF?DOUBLESTARS?
@NiftyMarketing     Test ALL your markup with this tool…Use google.com/webmasters/tools/richsnippets to test.
@NiftyMarketing          Google+ Integration for Places        This one Spotted by: Mike Blumenthal (Professor Maps)Use go...
@NiftyMarketing                   How+ to Integrate for Places12                                                          ...
@NiftyMarketing  IndividualLocation Page Map/Nap          Calls to                  action                TestimonialServi...
Onsite Local SEO Tactics                      for Conversion and RankingMike Ramsey                        Thank You!Nifty...
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Onsite Local Search Tatics For Conversion and Ranking

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This is my slide deck from SMX west on the Local Search Hard Tatics

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Onsite Local Search Tatics For Conversion and Ranking

  1. 1. Onsite Local SEO Tactics for Conversion and RankingMike RamseyNiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey
  2. 2. @NiftyMarketingSolid OnsiteTactics WillIncreaseYour… 1. Google Places Ranking 2. Organic Ranking
  3. 3. @NiftyMarketingbutMOST Importantly…Onsite Tactics Increase Conversions
  4. 4. @NiftyMarketing More Phone CallsThis is what you get by implementing onsite tactics
  5. 5. @NiftyMarketing Less Time Playing Angry Birds at WorkThis is what you have time to do because of increased calls
  6. 6. @NiftyMarketing You Happy Angry birds Sad With More MoneyOur clients report on average 3 hours less per week playingangry birds, angry birds rio, and angry birds seasons.
  7. 7. @NiftyMarketingURL’s and Local Search
  8. 8. @NiftyMarketingFor a Single Location Company…. Use the HOME PAGE URL on your Google Places Listing
  9. 9. @NiftyMarketingDetermine your 5 category choices for Google places (and otherservices added in the Additional Details Section)Example: Yourwebsite.com/services/car-accident-attorney.html
  10. 10. @NiftyMarketing1st Organic Listing is Service PagePosition Bin Google Places Listing Having 2 Pages Ranking is better than having 1
  11. 11. @NiftyMarketing For a Multi Location Company…. Use a Local Landing Page on your Google Places ListingExmaples: mycompany.com/utah/salt-lake-city/ mycompany.com/salt-lake-city/
  12. 12. @NiftyMarketing Then Use your Home Pages OR service pages to rank organically1st Organic Listing isHome PagePosition C in GooglePlaces Listing
  13. 13. @NiftyMarketing Title Tags andMeta Description
  14. 14. @NiftyMarketingWe looked at 50 companies in different markets & categories who ranked position A in maps. 76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag Research from Friday, Feb 21st 2012
  15. 15. @NiftyMarketing This is what I recommend:I do think you need your phone in either the description or title.
  16. 16. @NiftyMarketingCall to Action
  17. 17. @NiftyMarketing Calls to action are the most common missing element on local sites.If visitors aren’t told what to do on your site…they get confusedand leave.
  18. 18. @NiftyMarketing Make it BIG enough to matter!Not this
  19. 19. @NiftyMarketingMake it Phone and Form!
  20. 20. @NiftyMarketing Never Stop TestingThrough testing calls to action we have increased clientsleads by 20-65%
  21. 21. @NiftyMarketingRemember that is is easier to double your leads with the traffic you already have. Than to double your leads by doubling your traffic in a local market.
  22. 22. @NiftyMarketingNAP + MAP
  23. 23. @NiftyMarketingName, address, phon e info and other business info. Custom Google MyPlaces Map
  24. 24. @NiftyMarketing 1 3 Use the Tools Custom Google 2 MyPlaces Map Click Create MapTo create a custom map visit google.com/maps and followthe above instructions.
  25. 25. @NiftyMarketing Your NAP can be properly coded in both Schema and hCard on a site. hCard Address Schema Address in sidebar2 is always better than 1. Especially when engines can’tdecide which one they want.
  26. 26. @NiftyMarketing Use these tools to create the code microformats.org/code/hcard/creatorschema-creator.org/
  27. 27. @NiftyMarketing Correct markup could be a factor in getting this…A Map +Box on your organic listing (KML file could be afactor as well)
  28. 28. @NiftyMarketing KML File + Geo SitemapKML = Keyhole Markup Language
  29. 29. @NiftyMarketingKML FILE Geo SitemapTip: Use GeoSitemapGenerator.com to create these. EASY!
  30. 30. @NiftyMarketing Are both uploaded to your site. Geo Sitemap KML File Creates This…Is Submitted to.. Which lets Google know where this is..
  31. 31. @NiftyMarketing KML data could be a factor in getting “Landmark Status” in Google Maps…TIP: If you’re a landmark in Google Maps, That probably means they trust your location.
  32. 32. @NiftyMarketing Add your geo sitemap + kml file to your site sitemap to guarantee that Google finds it.My Mother-in-Law always says, “If its worth doing it’s worth overdoing.”
  33. 33. @NiftyMarketingImagery That Works
  34. 34. @NiftyMarketingImages of you/your staff
  35. 35. @NiftyMarketingDon’t do this…
  36. 36. @NiftyMarketingA real review…
  37. 37. @NiftyMarketing Images of your Location or VehiclesHelp searchers recognize and be comfortable with your localbusiness location/vehicles easily with website images.
  38. 38. @NiftyMarketing Images of your Service or ProductYour imagery should show what the customers money gets.
  39. 39. @NiftyMarketingTest Your Images effect on Conversion!VS
  40. 40. @NiftyMarketingTrust Symbols
  41. 41. @NiftyMarketingNational Trust Symbol
  42. 42. @NiftyMarketing Industry Trust SymbolFind by searching for “industry + certification” “council” etc.
  43. 43. @NiftyMarketingLocal Trust Symbol
  44. 44. @NiftyMarketingTestimonials
  45. 45. @NiftyMarketing Markup Your TestimonialsUse microformats.org/code/hreview/creator to learn the code.
  46. 46. @NiftyMarketing Testimonials are not as trustworthy as 3rd party reviews but… +52%Testimonial lead to a 52% Increase in CTR on a keyword
  47. 47. @NiftyMarketingHere’s How…
  48. 48. @NiftyMarketing WTF?DOUBLESTARS?
  49. 49. @NiftyMarketing Test ALL your markup with this tool…Use google.com/webmasters/tools/richsnippets to test.
  50. 50. @NiftyMarketing Google+ Integration for Places This one Spotted by: Mike Blumenthal (Professor Maps)Use google.com/webmasters/tools/richsnippets to test.
  51. 51. @NiftyMarketing How+ to Integrate for Places12 Re=“author” tag in Nav Link to G+3 Link to about me page on G+ This one Spotted by: Linda Buquet Use google.com/webmasters/tools/richsnippets to test.
  52. 52. @NiftyMarketing IndividualLocation Page Map/Nap Calls to action TestimonialService/Locat ion info Reviews Links Trust Symbols Picture of Staff
  53. 53. Onsite Local SEO Tactics for Conversion and RankingMike Ramsey Thank You!NiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey

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