1. Custom Shaped USB service
increasing in popularity - Why?
http://www.weareusb.com/

2. Of all the hundreds of different USB Flash Drive /
memory stick designs available in the
promotional gift industry there is one particular
model that is increasing in popularity - custom
shaped USB drives. This is however, more of a
bespoke service than an individual model. The
service enables companies big and small to have
USB sticks created in their very own shape, for
example their logo, product or vehicle shape or
any other shape they desire.
http://www.weareusb.com/

3. So why have custom shaped USB drives
increased in popularity? Well, along with the
price of large memory capacities, the tooling
costs of producing custom shaped usb drives has
fallen dramatically over recent years. This highly
desirable and effective opportunity has become
so affordable that an order will cost just a
fraction more than a standard batch of printed
flash drives. A handful of suppliers for custom
USB flash drives have a minimum order quantity
of just 100 units, making the whole process even
more affordable - which is great news to the
smaller companies with tight budgets.
http://www.weareusb.com/

4. The great thing about custom shaped USB drives is they offer
immense promotional value and really stand out from the
crowd. Instead of having your logo printed on to a standard
shaped drive you can have the actual drive built in the shape
of your logo, you can even Pantone colour match the material
to your exact corporate colours. Custom shaped flash drives
don't just need to be in the shape of your logo, there are
endless shape possibilities, for example, product shapes,
people shapes, vehicle shapes etc. Even USB suppliers
themselves such as USB-FlashDrive.co.uk have used custom
shaped flash drives on many occasions to promote services.
For example, when exhibiting at the PPAI Show in Las Vegas,
the North American team took along custom built USB sticks
in the shape of asino chips, a shape relevant to the show's
location. The flash drives were uploaded with a PDF version of
their current brochure and additional promotional material.
As expected, the custom usb flash drives are always
successful. The return on investment can be tracked and
measured because the show's visitors usually mention their
appreciated USB gift and make use of the uploaded content.
http://www.weareusb.com/

5. There's also another clever little trick on how to
measure the return on your investment. If you
know how, you can add unique, trackable URLs
in to links on files that have been uploaded on to
your drives. These links will be highlighted in
your Google Analytics which will enable you to
see just what the receivers of your drives are
doing, or if you have an e-commerce site you will
be able to see the revenue your USB drives have
generated. Very smart indeed.
http://www.weareusb.com/

6. Whenever exhibiting at Trade Shows it's the custom
shaped USB drives that make that lasting impact.
You can rest assured that visitors who receive your
own shaped custom usb flash drives, will not throw
them in the bin (unlike the piles of leaflets they
picked up). Your stand's visitors will be taking a
little piece of your brand home with them whereas
your competitors stands are likely to be long
forgotten.
Ordering couldn't be easier, the flash drive suppliers
will do all the hard work for you. With USB-
FlashDrive.co.uk you can expect to pay as little as
£199 (+vat) for your very own mould, which is cheap
as chips. The company will even help you with free
designs and concepts and produce a physical, pre-
production sample in a matter of days.
http://www.weareusb.com/