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Mastering Google Adwords In 30 Minutes

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Publicado el presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.

Publicado en: Marketing, PYMES y liderazgo
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Mastering Google Adwords In 30 Minutes

  1. 1. Mastering in 30 minutes
  2. 2. Pay Per Click Advertising
  3. 3. Pay-Per-Click Advertising (PPC) • Paid Listings • Appear Right, Top & Bottom • Different Algorithms • No Bearing On Search Results
  4. 4. 1. Ad Channels Where To Place Your Ads
  5. 5. Search Network
  6. 6. Search Partners
  7. 7. Display Network Google Properties
  8. 8. 2. Campaign Managing Your Ads
  9. 9. Your Account • Same Email And Password login used with other Google Accounts • Billing Information • General Settings
  10. 10. Campaigns • Settings on which parts of the Google
 Network it belongs to • One or more ad groups • A daily budget and bidding settings • Language, location, mobile and ad schedule targeting settings • Other ad settings like a frequency cap, ad rotation, start/end date and keyword • matching options • Ad extensions • Some other settings for special campaigns (eg. Shopping and Dynamic Search Ad • campaigns)
  11. 11. Ad Groups • One or More Ads • Keywords • Display Network Targeting Methods
 (eg. placements, topics, Interests, demographics and remarketing) • Mobile Bid Adjustment • Special Campaign Settings
 (eg. Shopping and Dynamic Search Ad campaigns) • Ad Extensions
  12. 12. 3. Keyword Targeting Search Results Your Ad May Appear
  13. 13. Building Keywords • Think Like Your Customer • Relevant Keywords • Group By Theme • Not too many, Not to few
  14. 14. Keyword Modifiers Improving The ROI
  15. 15. 4. Language & Location Who Should See Your Ads
  16. 16. Language Targeting • Target 1 or More • Write In The Same Language You’re Targeting • No Translation • Default Language • Language People Type
  17. 17. Location • Location Of Interest
 Southport Plumber
 User Settings • Physical Location
 IP Address
 ISP Details
 GPS, WI-Fi, Cell Tower • Google Decides
  18. 18. Location Options • Country • Region / City / Neighbourhood • Airport / University • Radius • Exclude Locations
  19. 19. 5. Ad Formats Design Your Ad
  20. 20. Text Ad • Headline
 25 characters • Display URL
 35 characters • Description Line
 35 characters per line
 (70 character total)
  21. 21. Other Ad Types Image Ad Video Ad Adwords For Video Mobile Ads Product Listing Ad
  22. 22. 6. Ad Extensions Other Calls To Action
  23. 23. Location Extension Show Location Details
  24. 24. Click To Call Extension Clickable Phone Number on Mobile Device
  25. 25. Sitelinks Extension Links To Pages In Your Website
  26. 26. Discontinued • Seller Ratings • Product • Social • Automatic Offer • Review
  27. 27. 7. Quality Score Reduce The Cost And Increase The ROI
  28. 28. Click Though Rate (CTR) • Historical CTR for Keyword • Historical CTR of Display URL’s in Ad Group • Account Performance In Geographical Region • Overall Account Performance
  29. 29. Relevance • Relevance of the keyword to the ads in the ad group • Relevance of the keyword and the ad to the search query
  30. 30. Landing Page Quality • Relevant And Original Content • Transparency • Ease Of Navigation • Loading Time
  31. 31. Relevance • Easier and cheaper for a keyword to enter the ad auction • Lower CPCs • Lower first page bid estimates • Lower top of page bid estimates • Higher ad positions
  32. 32. 8. Remarketing Stalking Your Customers Until The Buy
  33. 33. Standard Remarketing Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
  34. 34. Dynamic Remarketing Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
  35. 35. Remarketing For Mobile Apps Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
  36. 36. Remarketing Lists For Search Ads Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website
  37. 37. Video Remarketing Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps
  38. 38. 9. Resources Becoming An Expert
  39. 39. Google AdWords Help Centre Loves Data Training For Google Certification Google Ad Set Up And Management $75 Coupon For Google Adwords
  40. 40. Facebook Twitter @positivebiz LinkedIn Website Contact Details
  41. 41.
 Mastering-Google-Adwords-In-30- Minutes or Presentation Links