Vanijya Links Pitch deck

1. October 2017 PRIVATE & CONFIDENTIAL 1
VANIJYA LINKS
PRIVATE LIMITED
B2B Online Marketplace
PRESENTATION
Oct 2017

2. PROBLEM STATEMENT
JUL 2017 PRIVATE & CONFIDENTIAL 2
Current mode of business execution lacks trust and negotiations, inquiries, order and
payment collections happen via emails, phone calls & meetings
Disorganized business
network
Missing last mile connectivity and no single platform to compare transportation rates
from different logistics providers
Ineffective logistics
service
Inability to instantly showcase complete product catalogue to all clients at one place
Isolated product
catalogues
Majority sales & supplies focused on opportunities in/around area of business locationLimited business growth
Manual invoicing and ill-maintenance of paper based records for payment/order
tracking
Poor order tracking &
invoice management
1
2
3
4
5

3. OFFERED SOLUTION
JUL 2017 PRIVATE & CONFIDENTIAL 3
• Secure online business platform for payment, inquiry, price negotiation etc which is
relevant to all market players.
• Dedicated digital store/product showcase page for registered businesses
• Exposure to business inquiries & sales nationally and internationally
• GST compliant digital invoicing and order management/tracking
• Safe and cost effective point to point logistics assistance
Single online B2B
Marketplace

4. MASSIVE MARKET
JUL 2017 PRIVATE & CONFIDENTIAL 4
TAM
~$700B
SAM
~$17B
SOM
1: MSME Annual Report 2016-17, Wal-mart India KPMG SMB Report 2013, Zinnov Research
Total
Businesses
Businesses
Online
Obtainable
Market
~$4.16M
0.7
2.2
4.0Businesses with PCs
Businesses with Internet
42.4
Total Businesses 51.3
Businesses with Mobile
Businesses with Website
Total Market (in Million)
6%
8%
9%
8% 20%
19%
12%
8%
10%
Logistics
Others
Education
Retail
Manufacturing
Professional Services
Real Estate
Travel
Hospitality
In 2020

5. PRODUCT VIDEO
JUL 2017 PRIVATE & CONFIDENTIAL 5
https://www.youtube.com/watch?v=IyooiWizFDk&t=35s

6. MONETIZATION MODEL
JUL 2017 PRIVATE & CONFIDENTIAL 6
• Marketplace Homepage Advertisement
• VanijyaLinks commission for order execution
• Top up services for additional features to vendor
BASIC PREMIUM PRO CUSTOM
Annual Subscription Fee ₹5,000 / $75 ₹10,000 / $150 ₹20,000 / $300 From ₹50,000 / $750
Customer Lifetime Value (1 year) ₹ 7,863/$121 ₹ 13,815/$213 ₹ 24,530/$377 ₹ 55,085/$847
Search Result Priority    
Inquiry, negotiation facility    
Order procurement service   
Dedicated Store   
Advanced B2B Services like
quotation, pre-order etc.
 
Independent Static Website  
Social media marketing  
Channel Partner promotion 
Dynamic website with cart 
ADDITIONAL REVENUES

7. 18 MONTH ROADMAP
JUL 2017 PRIVATE & CONFIDENTIAL 7
Head quarter
setup with
bootstrapping
JUL 2016
Q2 2017
Q3 2017 Q1 2018 Q3 2018
Q4 2017 Q2 2018
Q4 2018
• 10 branches across India
• Expansion under six more
categories
• 10K+ registered users
• Direct sales team setup
for buyers.
• Target of 15 branches
across India
• Expansion in three
more categories
Expansion under three
service categories with
international presence
• Operations team and
processes setup
• Offline sales team
setup for South zone
• Marketplace platform
upgrade
• B2BOnWheels [logistic
services] launch
• 20K+ registered users
• 2x telemarketing team
• Zonal Warehouse
setup
• Inhouse surface
logistics across India
• 50K+ registered users
Q1 2017
• Launched Marketplace
with six categories
• Started vendor &
customer registrations
with order execution
• Advanced B2B features
launch
• Zonal marketing team
placement with 4 branches
• Buyer telemarketing &
digital marketing team
setup
• Initiate funding discussions
for expansion

8. COMPETITIVE LANDSCAPE
JUL 2017 PRIVATE & CONFIDENTIAL 8
5 Current Competitors
COMPLETE B2B SERVICES
MINIMAL B2B SERVICES
HIGH COST LOW COST

9. • Introduction of new features like pre-order, e-tenders etc. to enable more business
operations online.
• Launch of other verticals like B2BOnWheels [full online transport booking and tracking
solution], B2BSoft to make our offering a well rounded business proposition
• Continue to provide subject matter expertise for added industries
• Continuous improvisations to the platform like cloud bases computing, upgrade to
latest version of the software to provide excellent user experience.
• Increased reach out to tier 2 & 3 market dealers by offline & online marketing teams
MAY 2017 PRIVATE & CONFIDENTIAL 9
Evolution path ahead…

10. • Trade mark# 3234877
• Certificate # 1488846 under class 35
• Certificate # 1488847 under class 36
• Certificate # 1488848 under class 39
• Certificate # 1488849 under class 42
JUL 2017 PRIVATE & CONFIDENTIAL 10
INTELLECTUAL PROPERTY

11. MAY 2017 PRIVATE & CONFIDENTIAL 11
EXPENSES vs REVENUE (projections)
-2E+08
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
EXPENSES
REVENUE

12. TOTAL ASK
JUL 2017 PRIVATE & CONFIDENTIAL 12
₹2,50,00,000
/$0.38M
ANGEL FUNDING
initial investment required for platform offering
expansion to 15+ branches with 500 cities reach
Expense segments
• Branches setup across India
• Technology enhancements & upgrades
• Offline marketing team setup
• Digital marketing
• Miscellaneous Operations cost

13. MANAGEMENT TEAM
JUL 2017 PRIVATE & CONFIDENTIAL 13
ASHISH KUMAR
OPERATIONS & MARKETING
15 years of rich marketing
experience in sales and
marketing with international
brands
Education: MBA (marketing)
Qualities: Focused, self driven
& hardworking
ASHOK KUMAR
MD & FINANCE
20 years of marketing
experience in multiple product
lines
Education: Masters in
Commerce
Qualities: Passionate, committed
& quality oriented
NIKESH GOEL
INFORMATION & TECHNOLOGY
13 years of solid Computer
Software & Information
Technology experience.
Education: B. Tech (IT)
Qualities: Methodical,
determined & visionary

14. MAY 2017 PRIVATE & CONFIDENTIAL 14
APPENDIX: A
The documents available on demand:
• Vanijya Links brochure
• Intellectual property certificates
• Detailed year-on-year revenue and expense projections
• Financial statements/bank records of last and current year