1. My Life as a “Quant”
Fenix Hsu

3. Playdom 2008-2010
greatest database marketing decision company
of all time

4. Goal : LTV > CPA
CPA : Cost per Acquisition
*Evolution of Evory advertising
http://thesocietypages.org/socimages/2009/07/14/evolution-of-evony-video-game-ads/
LTV : Life Time Value
*Monetization of upselling

5. Incubadom : 2014 ------

6. How do we react ?
- Concentrating on research and hope to
increase the success rate
- Decreasing lifetime circle ; diversify
investment ; expect 20 times return

7. How do we do that ?
-Market Strategy Driven (realtor site)
-Pretotyping : knowing the right “it” before doing
it “right”
-Crowdfunding (Kickstarter)
-New sense of TA ( paying user >>>> user )

8. The worst mistakes
- I have “this idea” that nobody does
- 10000 hours of input
- I need to fine tune my product

9. Example : Project Sentri
https://www.kickstarter.com/projects/474570093/1322176759?token=cc403377