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Open Access Presentation
1. Online Access – How does this affect the
Magazine industry?
Pros:
• Online paid for material is of a higher standard than that which
is Open Access
• Due to this difference in quality, the reputation of established
magazines goes up, potentially furthering sales
• Open access material is free – This can help the consumer
• Consumers are exposed to a much greater variety of
information
2. …And the Negatives
Cons:
• As rivals to paid subscriptions become increasingly frequent,
much of the material posted online is of a low quality
• Paper sales of magazines are gradually declining
• Clickbait – the main rival to paid material, is often often annoying
and largely irrelevant
• Advertisements – In order to generate revenue, lots of free sites
use mandatory adverts before material can be accessed. This can
be both distracting and frustrating for the reader