A major flooding event occurred in Milan, submerging the subway system. To help with rescue and relief efforts, Aircel provided boats and assistance to people stranded by the flooding. Volunteers used improvised "Aircel boats" to rescue people trapped under bridges and reach those stranded by the high waters, garnering praise and discussion for their Corporate Social Responsibility efforts in helping the community during the crisis.

1. The Story Begins….

2. A Few Days Back…At Milan Subway

5. History Repeats Itself…On 15 th July’09

6. Water Water Everywhere…

7. The Rope Was Cut……

10. We Are Happy To Help…Aircel

11. A Solution…And CSR *CSR-Corporate Social Responsibility

12. People Using “Aircel Boat”…That’s What They Called It !!

16. Reaching Destinations…

17. Under The Bridge…Trying To Rescue

18. And Finally…

19. Everybody Talking About……

25. Thank You