I recently completed a Digital Marketing workshop and this is the presentation for the Facebook page I handled for a month. Do take a look and give feedback.

1. Facebook for Business
Results from my first Ad Campaign on Facebook
Nikhil Hirani

2. Campaign: Socialopedia Promotion CPC
• OBJECTIVE – promote the page “SOCIALOPEDIA” and generate likes.
• TOTAL BUDGET - Rs. 200.
• SCHEDULE - 19th November to 20th November 2016.
• The ads were created using the Business for Facebook page.

3. Socialopedia

4. Socialopedia
• Registered under the ‘Education’ section.
• A page you can learn how social media works.
• The page showcases posts about social media, sometimes humorous,
sometimes inspirational.
• The page also shares articles from websites such as Business Standard,
Advertising Age, Social Samosa and others regarding social media.

5. Socialopedia

6. Socialopedia

7. Our audience

8. Our audience

9. Our audience
• 64% MEN, 36% WOMEN – all age groups.
• CORE TARGET GROUP – 18-24 and 25-34 age groups.
• BREAKDOWN:
• 18-24 age group – 36% MEN, 26% WOMEN.
• 25-34 age group – 23% MEN, 7% WOMEN.
• Country wise:
• India – 492 fans.
• USA - 5 fans.
• Germany – 2 fans.

10. Our audience
• BREAKDOWN:
• City:
• Mumbai – 158 fans.
• Pune – 31 fans.
• Nagpur – 30 fans.
• Thane – 28 fans.
• Panvel – 25 fans.
• Languages:
• English (US) – 338 fans.
• English (UK) – 168 fans.
• English (India) – 2 fans.
• Hindi – 1 fans.

11. Selection process
• Create ads to get more users to like the page, i.e. in here
Actions = Likes
• Ads used – Image ads.
• Images are visual.
• Videos take time to load.
• Not everyone has the patience or likes to watch video ads.
• Used 4 image ads to showcase across desktops, smartphones and feature
phones.
• Our tagline – Learn more about Social media @ Socialopedia.

12. Selection process
• Target group:
• Both male and female.
• 18-24 age group.
• 25-34 age group.
• Friends of people who have liked the page.
• People who have shown interest in:
• Digital Marketing.
• Google Adwords and Analytics.
• Advertising.
• Social media.
• Social media marketing.
• Marketing.

13. Selection process
• Location:
• Mumbai.
• Navi Mumbai.
• Pune.
• Delhi.
• Languages:
• English (India, UK, US).
• Hindi.
• Marathi.
• Punjabi.
• Bengali.

14. Socialopedia Promotion CPC
What is CPC?
• CPC – Cost per click.
• You pay when the user ‘clicks’ on
your ad.
• Non-organic method.

15. What is CPC
• CPC – Cost per click.
• You pay when the user ‘clicks’ on your ad.
• Non-organic method.
• In our case, we want users to like our page and we will pay only when the
users like our page.

16. Our ads – Image 1

17. Our ads – Image 2

18. Our ads – Image 3

19. Our ads – Image 4

20. Guess what our results were?

21. Performance overview
• Image 2 and Image 4 performed the best with 11 likes and 13 likes respectively.
Likes –
• Image 1 – 7 likes
• Image 2 – 11 likes
• Image 3 – 7 likes
• Image 4 – 13 likes
Total likes - 38

22. Performance overview
Reach:
• Image 1 – 332 people.
• Image 2 – 524 people.
• Image 3 – 353 people.
• Image 4 – 429 people.
Cost per page like:
• Image 1 – Rs. 5.10
• Image 2 – Rs. 4.87
• Image 3 – Rs. 4.16
• Image 4 – Rs. 6.28

23. Performance overview
Amount spent:
• Image 1 – Rs. 35.74
• Image 2 – Rs. 53.55
• Image 3 – Rs. 29.09
• Image 4 – Rs. 81.64
Total Amount spent – Rs. 200

24. Performance overview
Schedule – 19th to 20th November 2016
Budget – Rs. 200, Total Amount spent – Rs. 200
Likes - 38
No. of People reached – 1,412
Cost per like – Rs. 5.26
Result rate – 2.28%

25. Performance - Amount
Amount spent – Rs.200
Amount spent (cumulative amount) – Rs.200
Average Daily Amount Spent – Rs. 6.67

26. Performance – People reached
Reach – 1,412 people
Impressions – 1,669 times
Frequency – 1.18
Cost per 1000 reached – Rs.141.64

27. Performance – Custom data
Actions – 38
People taking action – 38
Average Daily Interactions - 56

28. Demographics
Women
Impressions - 40% i.e. 671 times
Reach - 40% i.e. 569 people
Age Group – 18-24, 25-34
COST PER RESULT – Rs. 4.90

29. Demographics
Men
Impressions - 60% i.e. 998 times
Reach - 60% i.e. 843 people
Age Group – 18-24, 25-34, 35-44
COST PER RESULT – Rs. 5.66

30. Placement - desktop
Impressions – 13 times
Reach – 9 people
*other – 22 people
Page Likes – 0
Amount spent – Rs. 0

31. Placement - mobile
Impressions – 1,656 times
Reach – 1,406 people
iPhone – 107 people
iPad – 1 person
Android smartphone – 1,260
people
Android tablet – 13 people
Page Likes – 38
Amount spent – Rs. 200

32. CONCLUSION
• Very limited reach and frequency on desktop.
• NO LIKES from desktop users.
• The highest likes – 34 – came from Android smartphone users.
• The remaining 4 likes came from iPhone users.
• Men were engaged more than women.
• Highest active age group – 18-25 both genders.
• 2nd highest - 25-34 both genders.

33. CONCLUSION
• 35-44 age group in men active.
• No such findings for women.
• Cost per result for men slightly higher than women.

34. THANK YOU 
Contact me: Nikhil9034@gmail.com
+91-9975442789
facebook.com/nikhil9034
Twitter.com/BicyclicRumble2