This presentation is prepared as a part of academic studies only.

1. THE TIPPING
POINT
~MALCOLM
GLADWELL
 Nikunj Soni
 Nomaan Shaikh
 Aditya Singh
 Atul Solanki

2. A TIPPING POINT IS…
 One Dramatic Moment of Critical Mass, When
Unexpected becomes Possible.
 Water Boils only till 99 degrees, at 100 degree it
changes its form to Vapor.
 Contagiousness, Where small
things bring big changes.
Time
Effect

3. Law of Few
Stickiness
Factor
Power of
Context
EPIDEMIC AND
RULES OF CONTAGIOUS
 A function of the people who transmit infection
agent in appropriated environment

4. 1. THE LAW OF FEW
 "The success of any kind of social epidemic is
heavily dependent on the involvement of people
with a rare set of social gifts."
 80/20 Principle : a tiny percentage of people do
the majority of the work.
 The classic brush-suede shoes became
popular. A handful of kids then spread
to two Fashion designers.

5. Law of Few depends on 3 kinds of people
1. THE LAW OF FEW

6. A. THE CONNECTORS
 They are a handful of people who know many
people thru their amazing social skills.
 The handful kids and the Fashion designers were
the connectors for hush puppies.

7.  People Specialists
Special gift of bonding
Know many people
Social Connections
 Acquaintances
Occupy different worlds
“Weak tie”
 Trendsetters
A. THE CONNECTORS

8.  Mavens are the Market.
 Love sharing information with other people. They
are Information Specialists and problem solvers.
 Mavens are the Data Banks and provides the Message.
B. THE MAVENS

9.  Persuaders.
 Beyond words, but character traits that impact others:
charisma, body language etc.
 Persuasion often works in ways that we do not
appreciate.
C. THE SALESMEN

10. HAVE THE RIGHT MIX
 There is a narrow line between an epidemic that
tips and one that does not
 Know who the best recipient is to spread the
message.
 Messages at the bottom of the television often
goes unread, However, the ones in the center are
always read and remembered.

11.  Stickiness means that a message makes an impact
and doesn’t go in one ear and out the other.
 The message must have right timing and have the
right context. Recipient needs to become a participant,
not just an audience.
 Sesame Street TV program
had the stickiness factor
which made the children
glue to their TV sets and
learn.
2. THE STICKINESS
FACTOR

12. PACKAGE IT RIGHT
 The content and packaging of a message
needs to be right
Message must be replaced and tweaked
several times before tiny changes cause the
message to become sticky
 Must entice, not repel, to look deeper
We tend to act on things that are personnel
 The Present
You must use strategic foresight
New ways of communicating must be found

13.  Epidemics are sensitive to the conditions and
circumstances of the times and places in which they
occur- the context.
 New-york Crime rate dropped by changing the context.
Graffiti was the center of criminal achievements,
hence they decided to break the context for crime.
3. THE POWER OF
CONTEXT

14. THE MAGIC NUMBER 150
 The Maximum Amount of Friends that we can
stay actively connected are 150.
 Brain is hardwired to pay attention to about 150
people.
 The larger the neo-cortex, the larger the group you
associate with.
 The ones you would feel most comfortable with
 You would come uninvited for a drink
 Any increase in the 150 creates a burden

15. SPREAD EPIDEMIC OF YAWNING

16. CONCLUSION
FOCUS, TEST AND BELIEVE
 The tipping point looked for the stories which are
small but smart.
 Starting epidemics requires concentrating (Focus) on
a few key elements.
 Those who are successful at creating epidemics do not
just do what they think is right but they test their
intuitions.
 Reframe the way we think about the world. What
must underlies successful epidemics is a bedrock
belief that change is possible

17. CONCLUSION
 Tipping points are
A reaffirmation of the potential
for change and the power of
intelligent action.