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The Chemistry of Enthusiasm The lifeblood of every business is its employees. The employees' positive behavior and attitude are essential to how the company is perceived and which image customers recognize. Having highly engaged employees is one of the most worthy goals any business can inspire to. Companies that make it fundamental to their business cannot be touched by competitors. They enjoy passionate customers who buy more, stay longer and tell their friends. My mission is to show companies, that there is a well-substantiated relationship between employee engagement and business results, and how they can use this truly untapped opportunity for sustainable growth.